Karjala
Encyclopedia
Karjala is a Finnish
lager
type beer
that is manufactured by the Hartwall
brewery. Karjala beer was manufactured by the cooperative shop Osuusliike Itä-Karjala owned Sortavalan panimo Oy brewery from 1932 until 1944. Production was resumed in 1948.
During the 1960s Karjala beer was already a fading brand until the Soviet Union
's ambassador to Finland, Andrei E. Kovalev, stated in 1968 publicly that the label of Karjala beer evoked wrong perceptions from the war times. Karjala beer's label has the coat of arms
of Karelia
which features an arm wielding straight western (Swedish) sword thrusting a Russian saber wielded by another arm. The press noted the event with an article spanning 14 broadsheet
pages and Karjala-beer gained new steam as a brand. Later on, a proverb stating "Karelia back, even bottle by bottle" (Karjala takaisin, vaikka pullo kerrallaan.) was formed. As excise tax class III beer gained popularity, Karjala beer got a nickname of "evacuee beer" (evakkokalja), especially in eastern Finland, as it will "always return" (tulloo aina takasi).
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
lager
Lager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
type beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
that is manufactured by the Hartwall
Hartwall
Hartwall is a beverage company based in Helsinki, Finland. It was founded in 1836. Its soft drinks range includes Hartwall Jaffa and Hartwall Novelle water. The company also owns the license for manufacturing and selling PepsiCo's Pepsi, 7 Up and Mountain Dew brands in Finland...
brewery. Karjala beer was manufactured by the cooperative shop Osuusliike Itä-Karjala owned Sortavalan panimo Oy brewery from 1932 until 1944. Production was resumed in 1948.
During the 1960s Karjala beer was already a fading brand until the Soviet Union
Soviet Union
The Soviet Union , officially the Union of Soviet Socialist Republics , was a constitutionally socialist state that existed in Eurasia between 1922 and 1991....
's ambassador to Finland, Andrei E. Kovalev, stated in 1968 publicly that the label of Karjala beer evoked wrong perceptions from the war times. Karjala beer's label has the coat of arms
Coat of arms
A coat of arms is a unique heraldic design on a shield or escutcheon or on a surcoat or tabard used to cover and protect armour and to identify the wearer. Thus the term is often stated as "coat-armour", because it was anciently displayed on the front of a coat of cloth...
of Karelia
Karelia
Karelia , the land of the Karelian peoples, is an area in Northern Europe of historical significance for Finland, Russia, and Sweden...
which features an arm wielding straight western (Swedish) sword thrusting a Russian saber wielded by another arm. The press noted the event with an article spanning 14 broadsheet
Broadsheet
Broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages . The term derives from types of popular prints usually just of a single sheet, sold on the streets and containing various types of material, from ballads to political satire. The first broadsheet...
pages and Karjala-beer gained new steam as a brand. Later on, a proverb stating "Karelia back, even bottle by bottle" (Karjala takaisin, vaikka pullo kerrallaan.) was formed. As excise tax class III beer gained popularity, Karjala beer got a nickname of "evacuee beer" (evakkokalja), especially in eastern Finland, as it will "always return" (tulloo aina takasi).