KSRO
Encyclopedia
KSRO is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a News Talk Information format. Licensed to Santa Rosa, California
Santa Rosa, California
Santa Rosa is the county seat of Sonoma County, California, United States. The 2010 census reported a population of 167,815. Santa Rosa is the largest city in California's Wine Country and fifth largest city in the San Francisco Bay Area, after San Jose, San Francisco, Oakland, and Fremont and 26th...

, USA, the station serves the Santa Rosa area. The station is currently owned by Maverick Media of Santa Rosa License LLC and features programing from CNN Radio, Premiere Radio Networks
Premiere Radio Networks
Premiere Networks is an American radio network. It is the largest syndication company in the United States based on popularity of programming...

 and Westwood One
Westwood One
Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...

.

History

The station was founded in 1936 by Ernest L. Finley, owner of the Santa Rosa Press Democrat. Ownership passed to Finley's wife, Ruth, when he died in 1942. The station achieved some notoriety in 1943 when an actual broadcast was included in Alfred Hitchcock
Alfred Hitchcock
Sir Alfred Joseph Hitchcock, KBE was a British film director and producer. He pioneered many techniques in the suspense and psychological thriller genres. After a successful career in British cinema in both silent films and early talkies, Hitchcock moved to Hollywood...

's film Shadow of a Doubt
Shadow of a Doubt
Shadow of a Doubt is a 1943 American thriller film directed by Alfred Hitchcock, and starring Teresa Wright and Joseph Cotten. Written by Thornton Wilder, Sally Benson, and Alma Reville, the film was nominated for an Academy Award for Best Story for Gordon McDonell...

, filmed on location in Santa Rosa.

Santa Rosa Junior College
Santa Rosa Junior College
Santa Rosa Junior College is a community college located in the city of Santa Rosa in Sonoma County, California. Founded in 1918, it is the tenth oldest community college in the state. Santa Rosa Junior College was modeled as a "junior" version of nearby University of California at Berkeley...

 joined the Northern California Junior College Conference in 1939 and won the football championship that fall. KSRO began broadcasting the games that season, initiating a 50-year relationship between the College and the station.

In the 1950s and 1960s, KSRO played "Top 40" music. Its strong signal carried through the mountainous regions of the county and it was one of the few stations that could be received in the Russian River
Russian River (California)
The Russian River, a southward-flowing river, drains of Sonoma and Mendocino counties in Northern California. With an annual average discharge of approximately , it is the second largest river flowing through the nine county Greater San Francisco Bay Area with a mainstem 110 miles ...

 resort area. Like many AM stations, the increasing popularity of FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

resulted in KSRO's change of format to news and talk.

KSRO is currently home to The Drive with Steve Jaxon, Sonoma County's only live daily talk show. Every weekday from 3-6PM, The Drive is a variety talk show featuring all the newsmakers of the day, as well as live music, authors, and comedians.

External links

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