KRVA (AM)
Encyclopedia
KRVA, branded as "La Buena 1600", is a Spanish language
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

, broadcasting in the Dallas/Fort Worth Metroplex
Dallas/Fort Worth Metroplex
The Dallas–Fort Worth–Arlington Metropolitan Statistical Area, a title designated by the U.S. Census as of 2003, encompasses 12 counties within the U.S. state of Texas. The area is divided into two metropolitan divisions: Dallas–Plano–Irving and Fort Worth–Arlington. Residents of the area...

. This station is licensed in Cockrell Hill, Texas
Cockrell Hill, Texas
Cockrell Hill is a city in Dallas County, Texas, United States. The population was 4,443 at the 2000 census. It is completely surrounded by the city of Dallas.-Geography:Cockrell Hill is located at ....

 and it's under ownership of Mortenson Broadcasting
Mortenson Broadcasting
Mortenson Broadcasting is an independent media company based in Lexington, Kentucky. Mortenson primarily owns Christian radio stations in several market areas.-Dallas/Fort Worth, Texas:* KHVN - "Heaven 97"* KGGR - 1040 AM...

.

History

This station started their broadcasting activities in 1947
1947 in radio
The year 1947 in radio involved some significant events.-Events:*10 February: The Nederlandse Radio Unie is established.*19 February: CBS Radio premiere of Villa-Lobos' "Bachianas Brasilieras No. 3"...

 as KMAE on an Entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

 format operating during the daytime hours only in McKinney, Texas
McKinney, Texas
McKinney is a city in and the county seat of Collin County, Texas, United States, and the second in population to Plano. According to the U.S. Census Bureau, the city's 2010 population was 131,117 The Census Bureau listed McKinney as the nation's fastest growing city from 2000 to 2003 and again in...

. Then in 1965
1965 in radio
The year 1965 saw a number of significant events in radio broadcasting.-Events:*19 April: WINS in New York switches from Top 40 to all-news, with the slogan "You give us 22 minutes, we'll give you the world."...

, the station changed to KYAL (call letters stood for "y'all"), playing Country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

. Over a decade later, the station has moved to Plano, Texas
Plano, Texas
Plano is a city in the state of Texas, located mostly within Collin County. The city's population was 259,841 at the 2010 census, making it the ninth-largest city in Texas and the 71st most populous city in the United States. Plano is located within the metropolitan area commonly referred to as...

, as the branding and formats changed once again to KXVI (callsign stood for "16" in Roman numbers) under various religious
Religion
Religion is a collection of cultural systems, belief systems, and worldviews that establishes symbols that relate humanity to spirituality and, sometimes, to moral values. Many religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life or to...

 formats. Recently, the KXVI calls were re-used at 100.5 FM in Pittsburg
Pittsburg, Texas
Pittsburg is a city located in Camp County, Texas. As of the 2000 census, the city had a total population of 4,347. It is the county seat of Camp County. It is best known as the home of the giant poultry producer Pilgrim's Pride and the home of racing legend Carroll Shelby...

 (not to be mistaken for Pittsburgh, Pennsylvania
Pittsburgh, Pennsylvania
Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...

) for "The Bridge Network," a DFW-based religious broadcaster serving East Texas. In 1985
1985 in radio
The year 1985 in radio involved some significant events.-Events:*January 1 - CKLW Windsor, Ontario adopts the Music of Your Life format.*March 28 - A Roger Waters concert is broadcast live from Radio City Music Hall...

, the station changed to an all-news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

 station as KTNS. It went off the air after January 7, 1987.

About 7 months later, the station was revived by Spanish Radio Pioneer Marcos Rodriguez, Sr. as KSSA (recently resurrected from 1270 AM) on a Spanish format, relocated to Cockrell Hill (which has a high Hispanic population) and a sister station to Kansas City
Kansas City, Missouri
Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...

-based KSSA-FM. In 1993, Z-Spanish Media and Entravision
Entravision Communications
Entravision Communications Corporation is a media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of the top Hispanic markets. They are the largest affiliate...

 bought KSSA and changed the callsign to KRVA while maintaining its Spanish format to this day. In the 1990s, it has simulcasted News 8 at 6:00PM (CT) from WFAA-TV
WFAA-TV
WFAA, channel 8, is an ABC-affiliated television station serving the Dallas–Fort Worth Metroplex, one of the top ten media markets in North America. The station is the flagship of Belo Corporation and the largest ABC affiliate not owned and operated by the network...

 in Spanish.

There was also a period, including summer and autumn of 2005, during which 1600 am broadcast an Asian format (including Punjabi, Hindi, Urdu and English languages), with music, talk, games and advertising relating to the Asian community in the D/FW area.

On November 2006, Entravision sold KRVA to Mortenson Broadcasting after selling the other stations to Liberman Broadcasting
Liberman Broadcasting
Liberman Broadcasting is a media company based in Burbank, California. Liberman Broadcasting primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations in several of the top Hispanic markets.-History:...

.

It was announced on October 21, 2011 that Mortenson Broadcasting will be selling three of its sister stations and (2 AM and 1 FM translator) to Salem Communications
Salem Communications
Salem Communications is a U.S. radio broadcaster, Internet content provider, and magazine and book publisher specializing in evangelical Christian and conservative political talk radio. It owns 99 commercial radio stations, 65 of which are in the top 25 markets. Salem is the fifth largest U.S....

. Mortenson will also spin off this station to Pacificstar Media II Corporation for $1.4 Million in cash.

External links

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