KQMV
Encyclopedia
KQMV known as "Movin'
Movin' (brand)
"Movin'" is a brand name used for a variety of rhythmic AC and top 40 radio stations in numerous broadcast markets in the United States...

 92.5," is a Rhythmic-leaning CHR radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 serving the Puget Sound
Puget Sound
Puget Sound is a sound in the U.S. state of Washington. It is a complex estuarine system of interconnected marine waterways and basins, with one major and one minor connection to the Strait of Juan de Fuca and the Pacific Ocean — Admiralty Inlet being the major connection and...

 area. The Sandusky Radio outlet operates at 92.5 MHz with an ERP of 56.8 kW and its community of license is Bellevue, Washington
Bellevue, Washington
Bellevue is a city in the Eastside region of King County, Washington, United States, across Lake Washington from Seattle. Long known as a suburb or satellite city of Seattle, it is now categorized as an edge city or a boomburb. The population was 122,363 at the 2010 census.Downtown Bellevue is...

. Its transmitter is located in Issaquah, Washington
Issaquah, Washington
Issaquah is a city in King County, Washington, United States. The population was 30,434 at the 2010 census.Based on per capita income, Issaquah ranks 25th of 522 areas in the State of Washington to be ranked....

.

History

KQMV signed on the air in November 1964 as KFKF-FM (and later became KBES). It flipped to Progressive Rock KZAM-FM in April 1975. The format was changed again on July 18, 1983 to Adult Contemporary as KLSY (92.5 KLSY). The station was challenged numerous times when various stations flipped to Adult Contemporary in the mid-1980s, as it was the most popular format at the time. It became the sister station of KRWM
KRWM
KRWM , "Warm 106.9", is an Adult Contemporary radio station serving the Puget Sound region. The Sandusky Broadcasting outlet broadcasts at 106.9 MHz with an ERP of 49 kW and is licensed to Bremerton, Washington...

 in the 1990s, which, like KLSY, also airs an adult contemporary format. From 1988 to 2004, it was home to "Murdock, Hunter and Alice", a popular live and local morning show. On February 1, 2002, at 9 AM, the station altered its format to Adult Top 40 and moniker to Mix 92-5, but retained the KLSY calls.

Ratings for "Mix" were never spectacular, most likely due to adult contemporary sister station KRWM
KRWM
KRWM , "Warm 106.9", is an Adult Contemporary radio station serving the Puget Sound region. The Sandusky Broadcasting outlet broadcasts at 106.9 MHz with an ERP of 49 kW and is licensed to Bremerton, Washington...

 musically overlapping "Mix", as well as morning drive time ratings failing after the departure of "MH&A" (they were replaced by Mitch Elliot and Lisa Foster, although Foster left the station in 2006).

On May 1, 2006, at 11 AM, "Mix" signed off with "Lonely No More
Lonely No More
"Lonely No More" is the first single from Rob Thomas's debut album, …Something to Be. It became his second big solo hit and his biggest solo hit to date. The song peaked inside the Top 10 at #6 on the Billboard Hot 100 and peaked at #11 in the UK...

" by Rob Thomas
Rob Thomas (musician)
Robert Kelly "Rob" Thomas is an American rock recording artist and songwriter. He is the primary songwriter and lead singer of the band Matchbox Twenty. Thomas also records and performs as a solo artist...

 and "Closing Time
Closing Time (Semisonic song)
"Closing Time" is the title of a song by American alternative rock band Semisonic. It was released in March 1998 as the lead single from their album Feeling Strangely Fine. One of the band's most popular songs, it was written by Dan Wilson and produced by Nick Launay. The song was nominated for the...

" by Semisonic
Semisonic
Semisonic is an American alternative rock band formed in Minneapolis, Minnesota in 1995. The band consisted of three members: Dan Wilson , John Munson , and Jacob Slichter...

. The station began stunting with songs with a "goodbye" or "farewell" theme, as well as playing slogans from various radio stations around the country (i.e. "The Best Songs of the 70s, 80s, 90s, and Today). At Noon, the station flipped to Rhythmic AC as "MOViN 92.5" and changed call letters to KQMV on May 8. This gave Seattle its first adult-targeted Rhythmic station in four years since the demise KBTB (now KJR-FM
KJR-FM
KJR-FM is a Seattle, Washington,radio station that is broadcasting a classic hits format. It operates at 95.7 MHz at 98 kW, and also on the Internet via streaming audio. KJR-FM is owned by Clear Channel Communications, Inc.- KJR :...

) in 2002 (this format also aired on KBKS from 1996–1997). KQMV's first song as "MOViN" was The C+C Music Factory
C+C Music Factory
C+C Music Factory is a dance-pop and hip hop group formed in 1989 by David Cole and Robert Clivillés which stopped recording 1996, following Cole's death...

's "Gonna Make You Sweat (Everybody Dance Now)
Gonna Make You Sweat (Everybody Dance Now)
"Gonna Make You Sweat " was C+C Music Factory's first hit. It was released in late 1990 in many countries and achieved a great success in U.S., Austria, Germany and Switzerland where it reached number one on the charts....

". This is the first station that has used the "MOViN" branding, as being consulted by Alan Burns & Associates. Unlike KBKS' AC-leaning direction and KBTB's Rhythmic Oldies
Rhythmic oldies
Rhythmic Oldies is a radio format that concentrates on the rhythmic, disco or dance genres of music. Playlists may span from the 1970s through the early 1990s...

 approach, KQMV featured a mix of Rhythmic Pop/Dance currents, Old School Hip Hop and R&B, and Disco and Classic Dance hits in an Adult Top 40-like presentation, usually targets 25-44 females and positions itself between Rhythmic Top 40 KUBE
KUBE
KUBE is a rhythmic contemporary radio station licensed in Seattle. The station's slogan is "Hits & Hip Hop." KUBE offers a mix of personality-driven DJs and current-based hit driven R&B/Hip-Hop fare...

, the aforementioned now-CHR KBKS, and non-commercial Dance Top 40 station KNHC (aka C-89.5). Over the years, KQMV slowly dropped most disco
Disco
Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre's popularity peaked during the late 1970s. It had its roots in clubs that catered to African American, gay, psychedelic, and other communities in New York City and Philadelphia during the late 1960s and...

 tracks and began emphasizing more currents and old-school Hip Hop, R&B, and Dance tracks from artists like Prince
Prince (musician)
Prince Rogers Nelson , often known simply as Prince, is an American singer, songwriter, musician, and actor. Prince has produced ten platinum albums and thirty Top 40 singles during his career. Prince founded his own recording studio and label; writing, self-producing and playing most, or all, of...

, Destiny's Child
Destiny's Child
Destiny's Child was an American R&B girl group whose final line-up comprised lead singer Beyoncé Knowles alongside Kelly Rowland and Michelle Williams. Formed in 1997 in Houston, Texas, Destiny's Child members began their musical endeavors in their pre-teens under the name Girl's Tyme...

, and Janet Jackson
Janet Jackson
Janet Damita Jo Jackson is an American recording artist and actress. Known for a series of sonically innovative, socially conscious and sexually provocative records, as well as elaborate stage shows, television and film roles, she has been a prominent figure in popular culture for over 25 years...

.

Beginning in September 2009, the station began tightening its playlist by dropping most old-school tracks, and shifted towards an Adult-oriented Rhythmic CHR format, though not explicitly a Rhythmic AC like it has been. The amount of currents was heavily increased, though the station did retain some old-school (usually playing about 6 old-school songs per hour).

As of November 18, 2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....

, KQMV completed its shift towards a conventional Rhythmic Contemporary direction with emphasis on current Rhythmic Pop/R&B hits. As a result of this shift, KQMV was added to the Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...

 Rhythmic panel. The change was because of the continued fading of rhythmic adult contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...

 stations and the Rhythmic contemporary format claiming more of a niche in the market. As of November 2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....

, Mediabase added KQMV to the contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 panel and currently rivals KBKS and KUBE. Although they are listed on the BDS
Nielsen Broadcast Data Systems
Nielsen Broadcast Data Systems, better known as BDS, is a service that tracks monitored radio, television and internet airplay of songs based on the number of spins and detections...

 overall Top 40/CHR panel, KQMV does not contribute to BDS' monitored Mainstream Top 40 chart.

Airstaff

KQMV added on-air DJs during the Fall of 2006. The current lineup includes Brooke Fox and Jubal Flagg (formerly of KBKS) in Mornings, Program Director Maynard in middays, Mason in Afternoons, Justin (formerly of KFNK, now KSGX) during nights, and Kel in overnights.

External links

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