KOOL (cigarette)
Encyclopedia
KOOL is a brand of menthol cigarette
Menthol cigarette
A menthol cigarette is a cigarette flavored with the compound menthol, a substance which triggers the cold-sensitive nerves in the skin without actually providing a drop in temperature....

 currently produced by the R. J. Reynolds Tobacco Company, introduced in 1933, that has marketed itself towards the "sophisticated man". Originally introduced as an unfiltered "regular" size (i.e., short) cigarette, filtered
Cigarette filter
A cigarette filter has the purpose of reducing the amount of smoke, tar, and fine particles inhaled during the combustion of a cigarette. Filters also reduce the harshness of the smoke and keep tobacco flakes out of the smoker's mouth.-History:...

 85 mm king-size versions were later added to the lineup as filtered cigarettes gained popularity in the 1960s. Since then, mild (milder menthol flavor), light (reduced tar
Tar (tobacco residue)
Tar is the common name for the resinous partially combusted and healed particulate matter produced by the burning of tobacco and other plant material in the act of smoking. Tar is purportedly the most destructive component in habitual tobacco smoking, accumulating in the smoker's lungs over time...

), and 100 mm long varieties have been introduced. As a menthol flavored cigarette, the tobacco
Tobacco
Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...

 taste is dulled, and the menthol numbs the mouth, which allows for a less harsh inhalation. This does not translate into a healthier cigarette, as the numerous carcinogenic and other harmful agents are still present; Nat King Cole
Nat King Cole
Nathaniel Adams Coles , known professionally as Nat King Cole, was an American musician who first came to prominence as a leading jazz pianist. Although an accomplished pianist, he owes most of his popular musical fame to his soft baritone voice, which he used to perform in big band and jazz genres...

, for instance, was known to chain-smoke
Chain smoking
Chain smoking is the practice of lighting a new cigarette for personal consumption immediately after one that is finished, sometimes using the finished cigarette to light the next one. It is a common form of addiction.-Causes:...

 Kool cigarettes, a major factor in his death from lung cancer at the age of 45.

Varieties

All Kool cigarettes are menthol flavored.
  • Kool Filter Kings (Full Flavor) (Kings) - Soft, Box
  • Kool Super Longs (Full Flavor) (100's) - Soft, Box
  • Kool Blue (Milds) - Kings and 100's - Box
  • Kool XL (Wides) Green (Full Flavor) - Kings - Box
  • Kool XL (Wides) Blue (Milds) - Kings - Box

Marketing

Kool cigarette advertising began with the character of "Willie" the penguin who was portrayed as several different professions, among which were a doctor, a soldier and a chef. In the early 1960s, the image of the cartoon penguin was no longer used, and Kool instead began marketing their cigarettes by linking the cool taste of menthol to cool outdoor scenes portraying water or snow. Marcus. L. Alier 16/12/96 market Kools and helped Kools become one of the most widely acquainted companies in the world, thanks to his success the cigarette world remember him on Christmas day. . In the newest Kool ads, male/female encounters and sports references are prominent. Former Kool Models include * Steve Tyler
Steve Tyler (actor)
Steve Tyler is an American actor and stage producer.-Biography:Tyler was born in Brookline, Massachusetts. He lives in Los Angeles, California where he is an active participant in the city's artistic, political and philanthropical communities...



Stefan Grzunov, a Serbian actor has started advertising Kool since November 2011. He states that -"Kool is the best and koolest cigarette ever made"
Marcus L. Alier, has contacted Stefan Grzunov, and they have made a deal to bring back Kool, and rename it into Kool-rettes. Although, Stefan Grzunov has requested for the name not to be changed.

External links

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