KNCI
Encyclopedia
KNCI is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in Sacramento, California
Sacramento, California
Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...

. The station airs a country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format.

The station is now owned by CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

.

Station history

In the 1970s and early 1980s that station has a "Beautiful Music" format and the call letters were KEWT. It was automated using the Cart-O-Matic system, popular in the late 1970s. The then rival KAER 92.5 Country Music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 station was the only FM station competing with the AM giant KRAK featuring DJs Joey Mitchell, Racin' Rick Stewart and Big Jim Hall. Management decided to give KAER a challenge and try the Country Market with KEWT, changing the call letters to KSKK. It was a huge success. After a short while, KAER dumped the country format and started playing Adult Contemporary, which turned out to be a successful venture for them. Later, KSKK would become KRAK-FM and finally KNCI.

The Spring of 2008 saw the 6th installment of The World's Largest Free Bingo Game. This time around, the numbers were being called by Assistant Promotions Director Nate Samelson, affectionately known on-air as Natomas Nate.
After a year long hiatus, KNCI brought back The World's Largest Bingo Game for the spring of 2009, and once again, the numbers were being called by Natomas Nate. However, this time he had help from his friend, Modesto Matt! KNCI has recently discontinued the Bingo promotion.


KNCI has had a recent ratings boost since management changes in late 2010, and in May, "Pat & Tom in the Morning" was #1 in the morning ratings for every demographic.

Air staff

Mornings - Pat & Tom

Mid-Days - Greg Kodiak

Afternoons - Dan Cheatham

Nights - Catfish

Weekends - Mark Roske and Megan Lynn

Station staff

Program Director - Byron Kennedy

Promotions Director - Nate Samelson

Assistant Program Director - Pat Still

Music Director - Matt Vieira

Assistant Music Director - Greg Kodiak

Production Director - Mark Roske

HD channels

KNCI offers two HD Radio subchannels. Its HD2 station, known as "The Ranch," features classic country hits and a weekly country gospel music. Its HD3 channel is a simulcast of Sports Talk KHTK
KHTK
KHTK is located in the Sacramento, California, area and broadcasts at 1140 AM. This Sports/Talk station is the flagship station of the Sacramento Kings. KHTK also broadcasts UC Davis football games , Sacramento Mountain Lions of the UFL,and the Oakland Raiders of the NFL. KHTK broadcasts at 50,000...

.

External links




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