KLQV
Encyclopedia
KLQV or Recuerdo 102.9 is a Spanish oldies radio station. Their antenna is located on top of Mount Soledad
in La Jolla. They are owned by Univision
along with KLNV
. Formerly, they were known as VIVA 102.9, but because XHOCL
became Spanish oldies, KLQV decided to convert to Spanish oldies. KLQV's switch to Spanish oldies has paid off. Their Fall 2005 ratings, according to Arbitron
, had an overall rating of 1.0. In early 2006, after the switch to Spanish oldies, the ratings soared to 3.4, making it the #1 rated Spanish language
radio station in the San Diego-Tijuana
radio market.
Mount Soledad
Mount Soledad is a prominent landmark in the city of San Diego, California, United States. The mountaintop is the site of the Mount Soledad cross, the subject of a continuing controversy over the involvement of religion in government.- Geography :...
in La Jolla. They are owned by Univision
Univision
Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva...
along with KLNV
KLNV
KLNV is a Spanish language radio station. It is owned, along with KLQV, by Univision. Its antenna is located at the same site of KSON and KOGO.-History:...
. Formerly, they were known as VIVA 102.9, but because XHOCL
XHOCL-FM
XHOCL-FM is a Mexico-based radio station, currently programmed by MVS Radio. From January 5, 2004 until August 31, 2005, the format was Oldies known as KOOL 99.3. At 6 a.m., September 1, 2005, the format flipped to Spanish language oldies known as La Preciosa...
became Spanish oldies, KLQV decided to convert to Spanish oldies. KLQV's switch to Spanish oldies has paid off. Their Fall 2005 ratings, according to Arbitron
Arbitron
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...
, had an overall rating of 1.0. In early 2006, after the switch to Spanish oldies, the ratings soared to 3.4, making it the #1 rated Spanish language
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
radio station in the San Diego-Tijuana
Tijuana
Tijuana is the largest city on the Baja California Peninsula and center of the Tijuana metropolitan area, part of the international San Diego–Tijuana metropolitan area. An industrial and financial center of Mexico, Tijuana exerts a strong influence on economics, education, culture, art, and politics...
radio market.