KKDA-FM, known to Dallas listeners as "K-104", has been the leading radio station in the Dallas/Fort Worth Metroplex for over the last thirty years. It is a longtime heritage Urban Contemporary

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

/Mainstream Urban

Mainstream Urban

Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...

-formatted station that broadcasts on 104.5 MHz frequency. It is owned by Service Broadcasting Corporation alongside with its AM

Amplitude modulation

Amplitude modulation is a technique used in electronic communication, most commonly for transmitting information via a radio carrier wave. AM works by varying the strength of the transmitted signal in relation to the information being sent...

 counterpart KKDA-AM

KKDA (AM)

KKDA is an AM radio station broadcasting as Soul 73 serving the Dallas/Fort Worth area. The station is licensed in Grand Prairie, Texas, and is owned and operated by Service Broadcasting.-History:...

 and KRNB-FM

KRNB

KRNB is an urban adult contemporary-formatted radio station in the Dallas–Fort Worth Metroplex. It is owned by Service Broadcasting Corporation alongside its sister stations KKDA-AM-FM. Its studios are located in Grand Prairie, Texas.-History:...

. Its studios are located in Grand Prairie, Texas

Grand Prairie, Texas

Grand Prairie is a city in Dallas, Ellis, and Tarrant counties in the U.S. state of Texas and is a part of the Mid-Cities region in the Dallas–Fort Worth metroplex. Grand Prairie is a suburb of both Dallas and Fort Worth and had a population of 175,396 at the 2010 census.- History :The city of...

.

Its longtime morning drive show, "Skip Murphy and the Home Team" was ranked #1 during the morning drive timeslot for nearly a decade, according to Arbitron

Arbitron

Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...

 ratings.