KHOM
Encyclopedia
KHOM is an American radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to serve Salem
Salem, Fulton County, Arkansas
Salem is a city in Fulton County, Arkansas, United States. As of the 2000 census the population stood at 1,591. Salem was first incorporated in 1900.-Geography:Salem is located at ....

, the county seat
County seat
A county seat is an administrative center, or seat of government, for a county or civil parish. The term is primarily used in the United States....

 of Fulton County, Arkansas. The station's broadcast license
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...

 is held by Three Rivers Communications, LLC. , a sale to Diamond Media, LLC, is pending consummation.

Programming

KHOM broadcasts a sports radio
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 format
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...

 to the greater West Plains, Missouri
West Plains, Missouri
West Plains is a city in Howell County, Missouri, United States. The population was 10,866 at the 2000 census. It is the county seat of Howell County. The West Plains Micropolitan Statistical Area consists of Howell County.-Geography:...

, area. Until the 2011 sale, this station had aired a country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format of some sort since its establishment in 1977, most recently the "Real Country
Real country
Real Country is a 24-hour radio format produced by Cumulus Media Networks. Real Country, originally one of the Satellite Music Network stations, is marketed at the 18 to 54 demographic in rural areas of the United States...

" format from Cumulus Media Networks branded as "K-Home 100.9"

History

The station, then known by the call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

 "KSAR", began regular broadcast operations in September 1977. Owned and operated by the Salem Broadcasting Company (with Ronald E. Plumee as company owner and president), KSAR originally broadcast a contemporary country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format with 2,500 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...

s of effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 on a frequency of 95.9 MHz.

In May 1983, Salem Broadcasting reached an agreement to sell KSAR to Mountain Home Broadcasting Corporation. The Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) approved the deal on June 30, 1983, and the transaction was formally consummated on August 9, 1983. The new owners continued the station's contemporary country format.

Mountain Home Broadcasting Corporation agreed to sell KSAR to James & Ruth Bragg, doing business as
Doing business as
The phrase "doing business as" is a legal term used in the United States, meaning that the trade name, or fictitious business name, under which the business or operation is conducted and presented to the world is not the legal name of the legal person who actually own it and are responsible for it...

 Salem Broadcasting, in October 1987. The FCC approved the sale on December 4, 1987, and the transaction was formally consummated on December 16, 1987. The next month, James & Ruth Bragg applied to the FCC to transfer the station's broadcast license
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...

 to a new corporation they owned, Bragg Broadcasting Incorporated. The FCC approved the transfer on January 28, 1988, and the formal consummation was filed on February 18, 1988. The Braggs maintained the country format but with a full service
Full service (radio format)
The full service radio format consists of a wide range of programming. Mostly found on the AM band, the format can be found on a handful of FM stations...

 lean, adding daily farm programming and at least 20 hours of news and information programming per week.

In April 1997, KSAR applied to the FCC to switch broadcast frequencies from 95.9 to 100.9 MHz and upgrade its licensed facilities from broadcast class A to class C2. This shift would allow the station to increase its effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 from 2,500 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...

s to 50,000 watts, greatly increasing its coverage area. The FCC granted a construction permit to make the necessary changes on August 7, 1997, with a scheduled expiration of December 21, 2000. With construction and testing completed in September 2000, the station applied for a new broadcast license
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...

 to cover these changes. The FCC granted the new license to operate on the new frequency at the higher power on March 8, 2001.

In October 1999, Bragg Broadcasting Inc. filed an application to transfer KSAR to the Mountain Lakes Broadcasting Corporation. The FCC approved the transfer on December 14, 1999, and the move was formally consummated on March 1, 2000. The next day, the new licensee had the FCC change the station's call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

 to "KHOM".

Along with sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 KBMV-FM
KBMV-FM
KBMV-FM is an American radio station broadcasting a sports talk radio format. Licensed to Birch Tree, Missouri, USA, the station is currently owned by Three Rivers Communications, LLC, pending consummation of a sale to Diamond Media, LLC....

 (107.1 FM in Birch Tree, Missouri
Birch Tree, Missouri
Birch Tree is a city in Shannon County, Missouri, United States. The population was 634 at the 2000 census.-Geography:Birch Tree is located at ....

), Mountain Lakes Broadcasting Corporation contracted to sell KHOM to Three Rivers Communications, LLC, in July 2008 for a combined sale price of $814,000. The FCC approved the sale on August 18, 2008, and the transaction was formally consummated on September 3, 2008. At the time of the sale, Three Rivers Communications was owned 50% by managing partner Paul Coates and his wife, Elizabeth, and 50% by former Kansas City Royals
Kansas City Royals
The Kansas City Royals are a Major League Baseball team based in Kansas City, Missouri. The Royals are a member of the Central Division of Major League Baseball's American League. From 1973 to the present, the Royals have played in Kauffman Stadium...

 play-by-play announcer Fred White
Fred White (sportscaster)
Fred White is a former American sportscaster.He previously called Kansas City Royals games for 25 years, from 1973 to 1998. In addition, he was the voice of the Kansas State Wildcats for many years, as well as being the sports anchor at WIBW-TV in Topeka, Kansas...

 and his wife, Barbara. In May 2010, the Whites took full ownership of Three Rivers Communications in settlement of financial issues with Paul Coates.

On August 1, 2011, Three Rivers Communications agreed to sell KHOM and KBMV-FM
KBMV-FM
KBMV-FM is an American radio station broadcasting a sports talk radio format. Licensed to Birch Tree, Missouri, USA, the station is currently owned by Three Rivers Communications, LLC, pending consummation of a sale to Diamond Media, LLC....

 to Diamond Media, LLC, for a reported combined sale price of $965,000. The FCC approved the deal on September 12, 2011, but the transaction has yet to be formally consummated. While the sale is pending, Diamond Media is operating both stations with a sports radio
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 format under a local marketing agreement
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...

. Diamond Media, LLC, is managed by Thomas M. Ladd and Arch B. Watson.
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