Format change

With each successive change of ownership, KCWH has undergone minor to major format changes. The 2009 ownership change will be no exception, with TRC planning on bringing back the Rush Limbaugh

Rush Limbaugh

Rush Hudson Limbaugh III is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism. He hosts The Rush Limbaugh Show which is aired throughout the U.S. on Premiere Radio Networks and is the highest-rated talk-radio program in the United...

 Show "in very short order". The year prior to the most recent change marked the first time in Rush's 20+ year nationally syndicated run that he had not had an affiliate broadcast the program in Siskiyou County.

As for other pending changes, TRC has been mum, save to say that there will be updates and alterations to the current music rotation, and more local content, particularly on the weekends. TRC is also planning to bring back popular NFL broadcasts, but overall will be a "good old-fashioned, full service, small market radio station" according to Martin.

Local sports

KCWH is a longtime affiliate of the Oakland A's, and is the flagship station for Mount Shasta High School football with Rick Martin and Al Blackmore. It's also the flagship station for Mount Shasta High School basketball with Martin calling the action on a solo basis. They occasionally include Weed and Dunsmuir High School, and College of the Siskiyous

College of the Siskiyous

College of the Siskiyous is a public two-year community college with campus is located in Weed, and Yreka, California in Siskiyou County in Northern California. It is part of the California Community Colleges System and has an enrollment of approximately 3,000 students, including part-time students...

 games. The station is also home to Oregon State Beavers

Oregon State Beavers

The Oregon State Beavers is a name shared by all sports teams at Oregon State University in Corvallis, Oregon. The Beavers are part of the Pacific-12 Conference . Oregon State's mascot is Benny the Beaver...

 football games, as well as Sunday Night and Monday Night NFL Football games broadcast on Westwood One

Westwood One

Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...

.

Past program directors

• Tom Erickson (1980s-1997 as KWHO)
• Mike Summers (1997-1999 as KWHO) (now of KDRV-TV in Medford, Oregon
  Medford, Oregon
  Medford is a city in Jackson County, Oregon, United States. As of the 2010 US Census, the city had a total population of 74,907 and a metropolitan area population of 207,010, making the Medford MSA the 4th largest metro area in Oregon...
  
  )
• Cal Hunter/Tom Huth (1997-2002 as KWHO) (now of KBLF
  KBLF
  KBLF is an American radio station based in Red Bluff, California. It is owned by Huth Broadcasting of Marysville, California and Cal Hunter serves as the station's managing partner, general manager, main on-air talent, and morning personality...
  
  -AM in Red Bluff, California
  Red Bluff, California
  Red Bluff is a city in and the county seat of Tehama County, California, United States. The population was 14,076 at the 2010 census, up from 13,147 at the 2000 census....
  
  )
• Rick Martin (2002-2008 as KNTK)
• Lee Jamison (2008-2009)
• Rick Martin (2009-present)