KCVR is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Spanish language

Spanish language

Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

 Adult Hits format. Licensed to Lodi, California

Lodi, California

Lodi is a city located in , in the northern portion of California's Central Valley. The population was 62,134 at the 2010 census. The California Department of Finance's population estimate as of January 1, 2011 is 62,473....

, USA, it serves the Stockton/Modesto area. The station is currently owned by Entravision Holdings, LLC.

In the 1960s, KCVR-AM adopted a format that was primarily in the Spanish language. Jose Tapia was the station's only Spanish personality from 1955 until 1963, when the station expanded from Spanish only on Sundays to Spanish on weekdays. In 1966, Spanish language personalities on KCVR-AM included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3:00 to 5:00 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1:00 to 2:00 p.m. and "Rincon Norteno" from 2:00 to 3:00 p.m. weekdays).