KBMB
Encyclopedia
KHHM, also known as HOT 103.5, is a Top 40 outlet serving Sacramento, California
. The station is owned by Entravision Communications
. Although KHHM does have a HD Radio
channel, it has yet to sign on a HD2 or HD3 subcarrier.
direction during the wave of Hip hop and R & B formats that sprang up nationally in the late 90s. The calls changed to KBMB, and the programming focused on targeting the largely ignored hip hop community. Reflecting the market's demographics, 7% of the Sacramento radio market is African American, so although the station was the only Black-owned station (Diamond Broadcasting, the original license holder) at the time, it relied primarily on white females 18–34 for its ratings and commercial appeal. However, by 1998 it made a shift to Rhythmic CHR as a way to target beyond the core audience and to attract more mainstream advertisers to the station.
In its early days, KBMB once had personalities like former Program Directors Randy "Jayare" Johnson (who hosted locally oriented hip hop shows "the Basement" and "Ground Zero and is now a member of the hip hop group Beataroundabush) and Ibrahim "E-Bro" Darden (who is the current program director at WQHT Hot 97 in New York) and Deshawn "D-Funk" Robertson, Host of the highest rated Afternoon Drive-Time show in the station's history, "The Afternoon Flava Show" (He is currenty a professional stand-up comedian). From its inception, the station competed fiercely for ratings with heritage competitor KSFM for the very lucrative 18–34 female demographic. The station was committed to Sacramento community causes, as well as its inclusion of urban-leaning artists that traditionally were seldom heard on Sacramento radio. Though competing with an undersized signal (originally 3 kW, later upped to 6 kW) the upstart station gave heritage KSFM (50 kW) a run for its money in the ratings.
But in 2004, after years of litigation between the station's majority owner, Paula Nelson (the last local station owner, and the only African American station owner in Sacramento) and Bustos Media
, the station was forcibly sold to Entravision communications, a predominantly Spanish language corporate entity. Johnson, Nelson, and all other managers were terminated, and the management team of the local Entravision cluster assumed the rein
s, despite the abysmal ratings at Entravision's existing properties. Almost immediately the format was constrained in a failed attempt to compete with KSFM
and pop rival KDND
more directly.
After Entravision acquired KBMB, the officials systematically went about disassembling the predominantly African American air staff. The sentiments expressed by Entravision head of Radio programming Jeff Lieberman were that the station was just too ethnic to compete in Sacramento (these, despite the Bomb's history of ratings success with a predominantly African American cast of characters). A pronounced push to make the station more Latin oriented began with the hiring of a nearly all Latin air staff and the infusion of Spanish into the station's imaging. The Doug Banks
Show was dropped in favor of Big Boy's Neighborhood morning show, before that, too, was dropped.
On June 25, 2010 it was announced that KBMB would change its call letters to KHHM to match its "HOT 103.5" handle. The move coincides with launch of the station's "103 days of Summer" campaign. In February 2011
, KHHM morphed to contemporary hit radio
with a Rhythmic lean at first, but since the transition, they have moved into a more Mainstream direction with the addition of artists like The Script, Taylor Swift
, Adele
, Christina Perri
and Neon Trees
to its playlist and in April 2011 was moved to Mediabase
's Top 40/CHR panel. By September 2011 Nielsen BDS moved KHHM from the rhythmic contemporary
panel to the Top 40/CHR panel as its has become less dependent on Rhythmic hits. It now has increased competition with Top 40/CHR
rivals KZZO
& KDND
.
Another reason for KHHM's Class A status is due to KHSL-FM in Chico
, who also resides at the 103.5 frequency. As a result, KHHM's coverage is limited to mostly Sacramento County proper. In the last two years, KHHM's ratings have been low, mainly due to their shift to pop music and Top-40, making them hard to compete with KSFM and KDND. KHHM is also receiving competition with another leaning Top-40 station Now 100.5, which used to be Alternative KZZO 100.5 The Zone.
The current programing line up on Hot 103.5 KHHM Sacramento includes Hot 1035 Hot Morning Mess 5:30 am - 10 am with JayMarzz. JayMarzz has been at the station since 2006 and worked his way up . was on the former 103.5 the bomb KBMB was on the night show 7pm - 11pm The Playaz club with former air personality Bennie Segiel and Michelle Espo. When the station switched formats for hip hop and rap the station dropped Syndicated Morning show Big Boy's Neighborhood and JayMarzz took over the morning show and it was called More Music Mornings now Hot Morning Mess with music and morning topics and Hot topic for listeners and hosts to chat about in the morning. New Addition to the Hot Morning Mess is Roxy co host on the show, she is from Mexico and she is nice and cool and she adds a famale perspective on topics a female point of view. the Morning show also plays the Breakfast Club mix 7:30 am - 8:10 am all the hottest music in the Mix with DJ Tosh who has been an on air dj at the former KBMB 103.5 the bomb. and his currently program director for sister station 101.9 The Wolf . the morning show also includes on Fridays mostly, station friend and caller now co host sometimes Phillip from Galt .
Mid days is Pattie Moreno "The Latin Diva" Pattie Moreno station director of programming ! she gives away the hottest prizes and plays the hottest music during yor mid days to keep your work day moving . Pattie Moreno's show includes the Caliente Mix at noon with DJ SN1 who has also been with the station since the station was under KBMB 103.5 the bomb name . the show runs form 10 am - 1pm
afternoons is short E , also has been with the station since 2005. short e is abig 49ers and San Francisco Giants fan , his show has the short 4 at 4 the shortest count down of the top 4 requsted songs of the day. Short e plays the hottest music and gives away hot prizes . short e keeps you up to date on all the entertainment news and more . Short e show runs from 1pm - 6pm
night times on Hot 103.5 is Super Mike from 7pm - 12am Midnight . Super Mike has all the hottest music and the prize give aways on his show and has the segment high school holler for a chance for high schoolers to represent their school on air.
weekend jocks and air personalities include RayArea, from the bay Area. Ray Area hosts weekend mix shows .
Sacramento, California
Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
. The station is owned by Entravision Communications
Entravision Communications
Entravision Communications Corporation is a media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of the top Hispanic markets. They are the largest affiliate...
. Although KHHM does have a HD Radio
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...
channel, it has yet to sign on a HD2 or HD3 subcarrier.
As KBMB "103.5 The Bomb"
The station debuted with a Regional Mexican format in 1996 as KRYR and then switched to a Urban ContemporaryUrban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
direction during the wave of Hip hop and R & B formats that sprang up nationally in the late 90s. The calls changed to KBMB, and the programming focused on targeting the largely ignored hip hop community. Reflecting the market's demographics, 7% of the Sacramento radio market is African American, so although the station was the only Black-owned station (Diamond Broadcasting, the original license holder) at the time, it relied primarily on white females 18–34 for its ratings and commercial appeal. However, by 1998 it made a shift to Rhythmic CHR as a way to target beyond the core audience and to attract more mainstream advertisers to the station.
In its early days, KBMB once had personalities like former Program Directors Randy "Jayare" Johnson (who hosted locally oriented hip hop shows "the Basement" and "Ground Zero and is now a member of the hip hop group Beataroundabush) and Ibrahim "E-Bro" Darden (who is the current program director at WQHT Hot 97 in New York) and Deshawn "D-Funk" Robertson, Host of the highest rated Afternoon Drive-Time show in the station's history, "The Afternoon Flava Show" (He is currenty a professional stand-up comedian). From its inception, the station competed fiercely for ratings with heritage competitor KSFM for the very lucrative 18–34 female demographic. The station was committed to Sacramento community causes, as well as its inclusion of urban-leaning artists that traditionally were seldom heard on Sacramento radio. Though competing with an undersized signal (originally 3 kW, later upped to 6 kW) the upstart station gave heritage KSFM (50 kW) a run for its money in the ratings.
But in 2004, after years of litigation between the station's majority owner, Paula Nelson (the last local station owner, and the only African American station owner in Sacramento) and Bustos Media
Bustos Media
Bustos Media Holdings, L.L.C. is a media company headquartered in Portland, OregonBustos Media is a broadcast company specializing in the operation of Spanish-language, and other ethnic, radio stations in the United States. It currently operates a total of seven radio stations in the Portland...
, the station was forcibly sold to Entravision communications, a predominantly Spanish language corporate entity. Johnson, Nelson, and all other managers were terminated, and the management team of the local Entravision cluster assumed the rein
Rein
Reins are items of horse tack, used to direct a horse or other animal used for riding or driving. Reins can be made of leather, nylon, metal, or other materials, and attach to a bridle via either its bit or its noseband.-Use for riding:...
s, despite the abysmal ratings at Entravision's existing properties. Almost immediately the format was constrained in a failed attempt to compete with KSFM
KSFM
KSFM is a Rhythmic Contemporary Hits formatted radio station serving the Sacramento, California, USA, area. Its city of license and transmitter are located in Woodland but their studios are based in Sacramento...
and pop rival KDND
KDND
KDND is an FM radio station licensed to Sacramento, California at 107.9 MHz. It is owned by Entercom. KDND broadcasts a Pop Contemporary Hits format under the name 107.9 The End...
more directly.
After Entravision acquired KBMB, the officials systematically went about disassembling the predominantly African American air staff. The sentiments expressed by Entravision head of Radio programming Jeff Lieberman were that the station was just too ethnic to compete in Sacramento (these, despite the Bomb's history of ratings success with a predominantly African American cast of characters). A pronounced push to make the station more Latin oriented began with the hiring of a nearly all Latin air staff and the infusion of Spanish into the station's imaging. The Doug Banks
Doug Banks
Doug Banks is an American radio personality and host of The Doug Banks Radio Show.-Career highlights:The Philadelphia-born, Detroit raised Banks began his radio career broadcasting on the high school radio station. Local station WDRQ took notice of his talent and offered him a spot as a temporary...
Show was dropped in favor of Big Boy's Neighborhood morning show, before that, too, was dropped.
As KHHM, "HOT 103.5"
On January 11, 2010, after months of dismal ratings, KBMB dropped "The Bomb" in favor of "HOT 103.5" and terminated Nikia Moore, the last of its daily African American air talents. It has also shifted from a hip hop-focused approach to a broader contemporary Hit direction that includes primarily pop crossovers that wouldn't have been played in the past. In addition, it has also replaced Big Boy's Neighborhood with more music mornings, while a more Latin-friendly morning show is sought..On June 25, 2010 it was announced that KBMB would change its call letters to KHHM to match its "HOT 103.5" handle. The move coincides with launch of the station's "103 days of Summer" campaign. In February 2011
2011 in radio
The following events occurred in radio broadcasting in 2011.-Events:*January 1: 2 Knoxville stations change formats as WDLF and WYLV flip to K-LOVE and Air 1 , and a few Pittsburgh station change formats, as ESPN Radio moves from WEAE to WBGG, and Radio Disney moves from WWCS to the renamed WDDZ,...
, KHHM morphed to contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
with a Rhythmic lean at first, but since the transition, they have moved into a more Mainstream direction with the addition of artists like The Script, Taylor Swift
Taylor Swift
Taylor Alison Swift is an American country pop singer-songwriter, musician and actress.In 2006, she released her debut single "Tim McGraw", then her self-titled debut album, which was subsequently certified multi-platinum by the Recording Industry Association of America...
, Adele
Adele (singer)
Adele Laurie Blue Adkins , known professionally as Adele, is an English singer-songwriter. She was the first recipient of the Brit Awards Critics' Choice and was named the number-one predicted breakthrough act of 2008 in an annual BBC poll of music critics, Sound of 2008...
, Christina Perri
Christina Perri
Christina Judith Perri is an American singer and songwriter from Philadelphia. Her song "Jar of Hearts" charted in the United States after it was featured on the Fox television show So You Think You Can Dance in 2010. Rolling Stone named her the "Band of the Week" on October 26, 2010...
and Neon Trees
Neon Trees
Neon Trees is an American alternative rock band from Provo, Utah, with origins in Murrieta, California. The band received nationwide exposure in late 2008 when they opened several North American tour dates for the rock band The Killers. Not long after, the band was signed by Mercury Records and...
to its playlist and in April 2011 was moved to Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...
's Top 40/CHR panel. By September 2011 Nielsen BDS moved KHHM from the rhythmic contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
panel to the Top 40/CHR panel as its has become less dependent on Rhythmic hits. It now has increased competition with Top 40/CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
rivals KZZO
KZZO
KZZO is a hot adult contemporary radio station in Sacramento, California.At 115 kilowatts, KZZO is one of the most powerful FM radio stations in Northern California, and can be received in the California Central Valley from as far south as Modesto, CA to just north of Chico, California, as well as...
& KDND
KDND
KDND is an FM radio station licensed to Sacramento, California at 107.9 MHz. It is owned by Entercom. KDND broadcasts a Pop Contemporary Hits format under the name 107.9 The End...
.
Ratings and signal coverage
Sacramento has always been a fierce market for Top 40 stations, which has seen more than one competitor claiming the crown. KBMB was, at the time, no exception, having beaten KSFM and KDND several times since its debut, and at most times ahead of rivals KSFM and KDND. But KSFM had dominated The Bomb in later years, mainly due to KSFM's more powerful signal and multi ethnic air staff and KBMB's small range (6 kw) and failed programming strategies. KBMB had also been beaten at times by KDND, a straightforward top 40 more in tune with 103.5's current direction.Another reason for KHHM's Class A status is due to KHSL-FM in Chico
Chico, California
Chico is the most populous city in Butte County, California, United States. The population was 86,187 at the 2010 census, up from 59,954 at the time of the 2000 census...
, who also resides at the 103.5 frequency. As a result, KHHM's coverage is limited to mostly Sacramento County proper. In the last two years, KHHM's ratings have been low, mainly due to their shift to pop music and Top-40, making them hard to compete with KSFM and KDND. KHHM is also receiving competition with another leaning Top-40 station Now 100.5, which used to be Alternative KZZO 100.5 The Zone.
Programming
In 2005, long time 106 KMEL air personality Short-E and ex-KSFM Davey D both joined the Bomb Family. Although they enjoyed high ratings after their arrival to KBMB, Davey D's career with KBMB was cut short when he parted ways with the station in January 2008. Another change in the lineup took place in 2008 when Short-E, who was doing his thing in mornings with co-hosts Lady Stephanie and Famous, was moved to afternoons after the station placed Big Boy in the morning drive and his co-hosts were let go. On Sunday mornings, KHHM aired Gospel programming from 6 AM to 12 noon with Tommie Goss from the late 1998 until early 2010 when he left the station for KHYL.The current programing line up on Hot 103.5 KHHM Sacramento includes Hot 1035 Hot Morning Mess 5:30 am - 10 am with JayMarzz. JayMarzz has been at the station since 2006 and worked his way up . was on the former 103.5 the bomb KBMB was on the night show 7pm - 11pm The Playaz club with former air personality Bennie Segiel and Michelle Espo. When the station switched formats for hip hop and rap the station dropped Syndicated Morning show Big Boy's Neighborhood and JayMarzz took over the morning show and it was called More Music Mornings now Hot Morning Mess with music and morning topics and Hot topic for listeners and hosts to chat about in the morning. New Addition to the Hot Morning Mess is Roxy co host on the show, she is from Mexico and she is nice and cool and she adds a famale perspective on topics a female point of view. the Morning show also plays the Breakfast Club mix 7:30 am - 8:10 am all the hottest music in the Mix with DJ Tosh who has been an on air dj at the former KBMB 103.5 the bomb. and his currently program director for sister station 101.9 The Wolf . the morning show also includes on Fridays mostly, station friend and caller now co host sometimes Phillip from Galt .
Mid days is Pattie Moreno "The Latin Diva" Pattie Moreno station director of programming ! she gives away the hottest prizes and plays the hottest music during yor mid days to keep your work day moving . Pattie Moreno's show includes the Caliente Mix at noon with DJ SN1 who has also been with the station since the station was under KBMB 103.5 the bomb name . the show runs form 10 am - 1pm
afternoons is short E , also has been with the station since 2005. short e is abig 49ers and San Francisco Giants fan , his show has the short 4 at 4 the shortest count down of the top 4 requsted songs of the day. Short e plays the hottest music and gives away hot prizes . short e keeps you up to date on all the entertainment news and more . Short e show runs from 1pm - 6pm
night times on Hot 103.5 is Super Mike from 7pm - 12am Midnight . Super Mike has all the hottest music and the prize give aways on his show and has the segment high school holler for a chance for high schoolers to represent their school on air.
weekend jocks and air personalities include RayArea, from the bay Area. Ray Area hosts weekend mix shows .