K-fee
Encyclopedia
K-fee is a brand of beverage, sold by K-fee AG, a company based in Berlin, Germany. The beverage is also sold by K-fee US Inc., the company's U.S.
branch in Largo, Florida
.
The name "K-fee" is pronounced "Ka-fee" in German
(the letter K = ka). This is a letter pun, since in German Kaffee means "coffee".
K-Fee "turbodrink" is an energy drink, designed by Richard Radtke and Hubertus Sprungala in Germany
. It has a variety of flavors, including chocolate and vanilla. The brand also produces Turbogum, which contains as much caffeine as half a cup of espresso. This gum is tooth-friendly, and comes with a sugar-free formula with xylitol
.
In January 2006, K-fee released a new brand of their coffee drink called "K-fee to go Latte macchiato
" which comes in a plastic bottle and is available in classic and vanilla blend flavors.
the viewer. One such TV ad is known as "K-fee Auto".
The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. The camera then pans off the tree, but the car is gone. A zombie with a frightening scream then suddenly pops into the scene very briefly, scaring the viewer. The commercial fades to black, showing the slogan: "So wach warst du noch nie." (translated "You have never been as wide awake as this.") and, after some time shows the product with the caption "Kaffee in hohen dosen" (which is a pun, meaning both "coffee in high doses" as well as "coffee in tall cans"). In the English version of the ad, the slogan reads "Ever been so wide awake?". These advertisements have been heavily criticized for their content and many feel that the ad is very uncommercial and upsetting, though its shocking visual is built to energize the viewers and keep them alert. On some occasions, a warning message is displayed before the advert plays, informing any young children, individuals who are easily scared and people with heart conditions or autism to not view the footage. When this is not shown, it leaves any individual to be deceived.
The K-fee Web site (also in German; also available in English and Croatian) presents this and its other similar TV ads.
On the Internet, an alternate ending shows: instead of the product and the slogan, the text: "Now...Go Change Your Shorts And Get Back To Work!" appears in a different font size. Other manifestations of this ad include being sent as part of a chain-mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain) that never aired; the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the grief of the viewer.
Commercials featuring the gargoyle:
Commercials featuring the zombie:
drinks that parodied their own prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the frightening zombie and gargoyle at the end of the ad with a man in ordinary clothes, a man in a Halloween mask, and a man in a bear
mascot costume appearing slowly and saying "boo" and "bwa-ha-ha", followed by the text with a voice whispering, "Jetzt auch mit weniger Koffein" (which translates as "Now with less caffeine" and an image of a Latte Macchiato bottle. with the voice saying, "K-Fee") Also, it is noticiable that auto and beach have their music at a higher tone. make it easier to tell which is which, but however, the sounds made by the man in ordinary clothes, the man in a bear mascot costume, and the man in a halloween mask's aren't loud however.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
branch in Largo, Florida
Largo, Florida
Largo is the third largest city in Pinellas County, Florida, USA and is part of the Tampa Bay Area. Centrally located, it is the crossroads of the county. As of the 2000 census, the City had a total population of 69,371. As of 2004, the population estimated by the U.S. Census Bureau was...
.
The name "K-fee" is pronounced "Ka-fee" in German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
(the letter K = ka). This is a letter pun, since in German Kaffee means "coffee".
K-Fee "turbodrink" is an energy drink, designed by Richard Radtke and Hubertus Sprungala in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
. It has a variety of flavors, including chocolate and vanilla. The brand also produces Turbogum, which contains as much caffeine as half a cup of espresso. This gum is tooth-friendly, and comes with a sugar-free formula with xylitol
Xylitol
Xylitol is a sugar alcohol sweetener used as a naturally occurring sugar substitute. It is found in the fibers of many fruits and vegetables, and can be extracted from various berries, oats, and mushrooms, as well as fibrous material such as corn husks and sugar cane bagasse, and birch...
.
In January 2006, K-fee released a new brand of their coffee drink called "K-fee to go Latte macchiato
Latte macchiato
Latte Macchiato is a coffee beverage, which literally means stained milk. This refers to the method of preparation, wherein the steamed "pure" white milk gets "stained" by the addition of espresso.- Related drinks :...
" which comes in a plastic bottle and is available in classic and vanilla blend flavors.
K-fee Auto
K-fee television advertisements imitate prank flash animations (also known as screamers) intending to scareStartle reaction
The startle response is a brainstem reflex that serves to protect the back of the neck , or the eye , and also facilitates escape from sudden stimuli. It is found across the lifespan and in many species. An individual's emotional state may lead to a variety of different responses...
the viewer. One such TV ad is known as "K-fee Auto".
The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. The camera then pans off the tree, but the car is gone. A zombie with a frightening scream then suddenly pops into the scene very briefly, scaring the viewer. The commercial fades to black, showing the slogan: "So wach warst du noch nie." (translated "You have never been as wide awake as this.") and, after some time shows the product with the caption "Kaffee in hohen dosen" (which is a pun, meaning both "coffee in high doses" as well as "coffee in tall cans"). In the English version of the ad, the slogan reads "Ever been so wide awake?". These advertisements have been heavily criticized for their content and many feel that the ad is very uncommercial and upsetting, though its shocking visual is built to energize the viewers and keep them alert. On some occasions, a warning message is displayed before the advert plays, informing any young children, individuals who are easily scared and people with heart conditions or autism to not view the footage. When this is not shown, it leaves any individual to be deceived.
The K-fee Web site (also in German; also available in English and Croatian) presents this and its other similar TV ads.
On the Internet, an alternate ending shows: instead of the product and the slogan, the text: "Now...Go Change Your Shorts And Get Back To Work!" appears in a different font size. Other manifestations of this ad include being sent as part of a chain-mail which supposedly depicts a ghost appearing during the filming of a television ad (sometimes from Great Britain) that never aired; the viewer is instructed to follow the car closely, as a "mist" is supposed to appear next to the car at some point. The "mist", of course, never does appear, and the commercial plays out as described above, much to the grief of the viewer.
Other K-fee ads
In the normal ads, only the zombie and gargoyle are used. In all the commercials, the same scream is used.Commercials featuring the gargoyle:
Beach
This depicts two lovers on a beach about to kiss with romantic music playing, and just as they do, the gargoyle jumps up screaming from the bottom of the screen, blocking the view, with blood dripping from his mouth.Buddha
This depicts a woman meditating near a Buddha statue with soothinng music playing, when the gargoyle jumps up screaming. His face is so close to the camera that it is out of focus.Golf
A man is shown golfing from far away with no music and only outdoor sounds, when the gargoyle appears upside-down and screams.Beach 2
This shows a relaxing scene of a boardwalk near a beach with a relaxing music and outdoor sounds, when the gargoyle appears upside-down and screams.Commercials featuring the zombie:
Fishing
This shows a man fishing with music playing, and not long afterwards the zombie appears, surprisingly not looking directly into the camera as he screams.Yoga
This shows a person practicing yoga on a cliff with relaxing music playing, and as soon as the person lifts his hand, the zombie seemingly appears out of nowhere, screaming.Meadow
A view over a field is shown with beautiful music playing, and the camera stops moving at a certain point. Not long after, the zombie shows up from the left side of the screen and screams.Surfing
This is a far away view of a man going to the ocean to go surfing with beautiful music playing. Then the zombie appears from the right side of the screen and screams. This also seems to use the same footage of the zombie that's used in K-Fee Auto,but with brighter textures.Latte macchiato parodies
In January 2006, K-fee released new commercials for their line of Latte macchiatoLatte macchiato
Latte Macchiato is a coffee beverage, which literally means stained milk. This refers to the method of preparation, wherein the steamed "pure" white milk gets "stained" by the addition of espresso.- Related drinks :...
drinks that parodied their own prank flash-style commercials. Using the footage from three of K-fee's most popular commercials (Auto, Beach, and Golf), the company replaced the frightening zombie and gargoyle at the end of the ad with a man in ordinary clothes, a man in a Halloween mask, and a man in a bear
Bear
Bears are mammals of the family Ursidae. Bears are classified as caniforms, or doglike carnivorans, with the pinnipeds being their closest living relatives. Although there are only eight living species of bear, they are widespread, appearing in a wide variety of habitats throughout the Northern...
mascot costume appearing slowly and saying "boo" and "bwa-ha-ha", followed by the text with a voice whispering, "Jetzt auch mit weniger Koffein" (which translates as "Now with less caffeine" and an image of a Latte Macchiato bottle. with the voice saying, "K-Fee") Also, it is noticiable that auto and beach have their music at a higher tone. make it easier to tell which is which, but however, the sounds made by the man in ordinary clothes, the man in a bear mascot costume, and the man in a halloween mask's aren't loud however.