The Juiceman Juicer was one of the first products and brands to be sold and built through the infomercial

Infomercial

Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

 format at the peak of the juicing

Juicing

Juicing is the process of extracting juice from plant tissues such as fruit or vegetables. There are many methods of juicing, from squeezing fruit by hand to widescale extraction via industrial equipment...

 craze in the summer of 1992. Years later, the Juiceman continues to be discussed in talks about infomercials and their successes. The Juiceman show featured energetic pitch man Jay Kordich

Jay Kordich

Jay Kordich is an American television personality, author, motivational speaker, lecturer, and is known as a father in the field of vegetable juicing, fruit juicing and nutritional health. He is an advocate of health through the consumption of raw foods, to maintain and regain one's health...

. . Rick Cesari

Rick Cesari

Rick Cesari has been responsible for many successful infomercial campaigns. Under his direction, his agency, Cesari Direct produced campaigns for OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Eagle One, and for his own company, the Juiceman Juicer....

, the co-founder of Cesari Response Television is considered a pioneer of the informercial industry. His previous company, Trillium Health Products, Inc., attained more than $100m in sales attributed in part to the direct marketing of the Juiceman Juicer.