Jay Kordich
Encyclopedia
Jay Kordich is an American television personality
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...

, author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...

, motivational speaker
Motivational speaker
A motivational speaker or inspirational speaker is a speaker who makes speeches intended to motivate or inspire an audience. In a business context, they are employed to communicate company strategy with clarity and help employees to see the future in a positive light and inspire workers to pull...

, lecturer
Lecturer
Lecturer is an academic rank. In the United Kingdom, lecturer is a position at a university or similar institution, often held by academics in their early career stages, who lead research groups and supervise research students, as well as teach...

, and is known as a father in the field of vegetable juicing
Juicing
Juicing is the process of extracting juice from plant tissues such as fruit or vegetables. There are many methods of juicing, from squeezing fruit by hand to widescale extraction via industrial equipment...

, fruit juicing and nutritional health. He is an advocate of health through the consumption of raw foods, to maintain and regain one's health. Kordich believes he overcame bladder cancer
Bladder cancer
Bladder cancer is any of several types of malignant growths of the urinary bladder. It is a disease in which abnormal cells multiply without control in the bladder. The bladder is a hollow, muscular organ that stores urine; it is located in the pelvis...

 50 years ago through a regime of 13 glasses of carrot and apple juice per day. Kordich is the direct protege of Norman Walker
Norman W. Walker
Norman Wardhaugh Walker was a British businessman and pioneer in the field of vegetable juicing and nutritional health. He advocated the drinking of fresh raw vegetable and fruit juices, both to regain and to maintain one's health. Based on his design, the Norwalk Hydraulic Press Juicer was...

 and Max Gerson
Max Gerson
Max Gerson was a German physician who developed the Gerson Therapy, an alternative dietary therapy, which he claimed could cure cancer and most chronic, degenerative diseases. Gerson described his approach in the book A Cancer Therapy: Results of 50 Cases...

, the doctors who brought the concept of juicing to the world. Based on his design, the Juiceman Juicer
Juiceman Juicer
The Juiceman Juicer was one of the first products and brands to be sold and built through the infomercial format at the peak of the juicing craze in the summer of 1992. Years later, the Juiceman continues to be discussed in talks about infomercials and their successes. The Juiceman show featured...

 and Power Grind Pro was developed. This juicer continues to be produced and sold today. The Juiceman line of juicers are now being distributed by Salton, Inc. and are no longer endorsed by Kordich. Kordich authored the New York Times best-selling book
New York Times Best Seller list
The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. It is published weekly in The New York Times Book Review magazine, which is published in the Sunday edition of The New York Times and as a stand-alone publication...

, "The Juiceman's Power of Juicing", a program for staying healthy and trim by consuming fresh fruit and vegetable juice
Vegetable juice
Vegetable juice is a drink made primarily of blended vegetables. Vegetable juice is often mixed with fruits such as tomatoes or grapes to improve flavor...

s.

Biography

The only son of a fisherman
Fisherman
A fisherman or fisher is someone who captures fish and other animals from a body of water, or gathers shellfish. Worldwide, there are about 38 million commercial and subsistence fishermen and fish farmers. The term can also be applied to recreational fishermen and may be used to describe both men...

 and a homemaker
Homemaker
Homemaking is a mainly American term for the management of a home, otherwise known as housework, housekeeping or household management...

, Kordich was born and raised in San Pedro, California. After three years in the United States Navy
United States Navy
The United States Navy is the naval warfare service branch of the United States Armed Forces and one of the seven uniformed services of the United States. The U.S. Navy is the largest in the world; its battle fleet tonnage is greater than that of the next 13 largest navies combined. The U.S...

, he won a football
American football
American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...

 scholarship to the University of Southern California
University of Southern California Trojans football
The USC Trojans football program, established in 1888, represents the University of Southern California in college football. USC is a member of the National Collegiate Athletic Association Division I FBS and the Pacific-12 Conference . The Trojans have been a football powerhouse throughout NCAA...

 and in 1949 was drafted by the Green Bay Packers
Green Bay Packers
The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference in the National Football League . The Packers are the current NFL champions...

. Before he got to play a single down in the pros, doctors determined he had bladder cancer. After reviewing all the treatments available, he left California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 and traveled to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

to see Max Gerson who was treating terminally ill patients with fresh raw juices and healthy cleansing diets. Kordich went on a regimen of 13 eight-ounce glasses of carrot-apple juice a day. He has no real proof that it cured him, but neither has he ever had a recurrence of his cancer. In 1989, Jay started his national television career, making appearances with his juicer, and by the end of 1990, Kordich and juicing were widely known. His award-winning infomercials aired for over thirteen years.
The next 40 years Jay took his message to anyone who would listen, from county fairs to large department stores to seaside juicing shops. It was his passion to teach everyone he could reach how to be healthy through the power of fresh juices and raw food. His second book, co-written with his wife, Linda Kordich is entitled: Live Foods Live Bodies (complete raw food preparation book).

Quotes

"The plant is the factory of life. The roots of plants come from Mother earth. Through sunshine and solar energy, they take whatever is in the soil that is. You cannot take mud, like a mud pie and swallow it, and absorb the calcium, and the phosphorus, and the zinc, and the potassium and magnesium. We can't. We're not capable to transfer those things into organic life. Only the roots of plants through solar energy with the roots down to the ground can take those nutrients out of the soil and create them into the life force, and the life line. That's where juicing comes in."

"Drinking freshly made juices and eating enough whole foods to provide adequate fiber is a sensible approach to a healthful diet"

External links

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