Journal of Advertising
Encyclopedia
The Journal of Advertising is a peer-reviewed
academic journal
covering significant intellectual development pertaining to advertising
theories and their relationship with practice. The Journal of Advertising is owned by the American Academy of Advertising and published by M. E. Sharpe
.
/Social and Behavioral Sciences, Emerald Management Reviews, International Bibliography of the Social Sciences
, Journal Citation Reports
/Social Sciences Edition, PsycINFO
, ProQuest
, Scopus
, and Social Sciences Citation Index
.
The current editor-in-chief is Wei-Na Lee (University of Texas at Austin
).
Peer review
Peer review is a process of self-regulation by a profession or a process of evaluation involving qualified individuals within the relevant field. Peer review methods are employed to maintain standards, improve performance and provide credibility...
academic journal
Academic journal
An academic journal is a peer-reviewed periodical in which scholarship relating to a particular academic discipline is published. Academic journals serve as forums for the introduction and presentation for scrutiny of new research, and the critique of existing research...
covering significant intellectual development pertaining to advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
theories and their relationship with practice. The Journal of Advertising is owned by the American Academy of Advertising and published by M. E. Sharpe
M. E. Sharpe
M.E. Sharpe, Inc. is an academic publisher that was founded in 1958. Its headquarters are in Armonk, Town of North Castle, New York. It is a privately held publisher of books and journals in the social sciences and humanities.- Books :M. E...
.
Abstracting and indexing
The journal is abstracted and indexed in Communication Abstracts, Current ContentsCurrent Contents
Current Contents is a rapid alerting service database from the Institute for Scientific Information, now part of Thomson Reuters, that is published online and in several different printed subject sections.-History:...
/Social and Behavioral Sciences, Emerald Management Reviews, International Bibliography of the Social Sciences
International Bibliography of the Social Sciences
The International Bibliography of the Social Sciences is a bibliography for social science and interdisciplinary research. The database focuses on the social science disciplines of anthropology, economics, politics and sociology, and related interdisciplinary subjects, such as development...
, Journal Citation Reports
Journal Citation Reports
Journal Citation Reports is an annual publication by the Healthcare & Science division of Thomson Reuters. It has been integrated with the Web of Knowledge, by Thomson Reuters, and is accessed from the Web of Science to JCR Web. It provides information about academic journals in the sciences and...
/Social Sciences Edition, PsycINFO
PsycINFO
PsycINFO is a database of abstracts of literature in the field of psychology. It is produced by the American Psychological Association and distributed on the association's and through third-party vendors. It is the electronic version of the now-ceased Psychological Abstracts...
, ProQuest
ProQuest
ProQuest LLC is an Ann Arbor, Michigan-based electronic publisher and microfilm publisher.It provides archives of sources such as newspapers, periodicals, dissertations, and aggregated databases of many types. Its content is estimated at 125 billion digital pages...
, Scopus
Scopus
Scopus, officially named SciVerse Scopus, is a bibliographic database containing abstracts and citations for academic journal articles. It covers nearly 18,000 titles from over 5,000 international publishers, including coverage of 16,500 peer-reviewed journals in the scientific, technical, medical,...
, and Social Sciences Citation Index
Social Sciences Citation Index
Social Sciences Citation Index is an interdisciplinary citation index product of Thomson Reuters' Healthcare & Science division. It was developed by the Institute for Scientific Information from the Science Citation Index....
.
Editors
The following persons have been editors-in-chief of the journal:- Marla Royne
- Russell Laczniak
- Ronald Faber
- Les Carlson
- George Zinkhan
- Len Reid
- Anthony McGann
- H. Keith Hunt
- Thomas Russell
- Daniel Stewart
The current editor-in-chief is Wei-Na Lee (University of Texas at Austin
University of Texas at Austin
The University of Texas at Austin is a state research university located in Austin, Texas, USA, and is the flagship institution of the The University of Texas System. Founded in 1883, its campus is located approximately from the Texas State Capitol in Austin...
).