Joose
Encyclopedia
Joose is a flavored malt beverage introduced by United Brands Co. in 2007. It is similar in design and formulation to other alcopop
beverages such as Sparks
, Four
, and Tilt
. The average caloric content of a 23.5 oz. can is 380 calories.
, taurine, ginseng
, and certified colors. Now, the reformulated JOOSE products are flavored malt beverages. Joose is available in 23.5 and 12 oz
Green Apple, Dragon, Kiwi Strawberry, Raspberry Lemonade, Cherry Lime, Mango, Lemonade, Watermelon, Fruit Punch and Lemon Tea. The drink is available in variety of 8.5% - 12% ABV
.Food and Drug Administration
warned four companies, including United Brands Company Inc, that the caffeine added to their malt alcoholic beverages is an “unsafe food additive” and said that further action, including seizure of their products, may occur under federal law. In a press release, the FDA states "there is evidence that the combinations of caffeine and alcohol in these products pose a public health concern.” They also state that concerns have been raised that caffeine can mask some of the sensory cues individuals might normally rely on to determine their level of intoxication. Warning letters were issued to each of the four companies requiring them to provide to the FDA in writing within 15 days of the specific steps the firms will be taking.
Until November 2010, Joose products were available for purchase in U.S. convenience stores, but are now being banned
throughout the United States. Maine
became the sixth state to issue a ban on the beverages, following Massachusetts
, Washington, Michigan
, Utah
and Oklahoma
. Since the production of 12% Joose began, sales in Rochester, NY have increased by 78%.
Alcopop
Alcopop is a colloquial term describing certain flavored alcoholic beverages, including:#malt beverages to which various fruit juices or other flavorings have been added...
beverages such as Sparks
Sparks (drink)
Sparks is an alcoholic beverage that debuted in the US market in 2002. The original formulation contained caffeine, one of the first alcoholic beverages to do so. Its other original active ingredients included taurine, ginseng and guarana, common to energy drinks.Packaged in a can, its labeling...
, Four
Four (drink)
Four Loko is a line of alcoholic beverages, originally marketed as energy drinks, sold by Phusion Projects of Chicago, Illinois. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005. It is now sold in 30 states...
, and Tilt
Tilt (drink)
Tilt is an alcoholic beverage that debuted in the US market in August 2005. Its alcoholic content by volume varies and is higher than most American beer , 10% in the lemon lime flavor, to 12% in the new Tilt Red variety, which is a blend of fruit flavors such as cherry, orange, grape, lime and...
. The average caloric content of a 23.5 oz. can is 380 calories.
Product line
According to its packaging, Joose previously contained caffeineCaffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
, taurine, ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....
, and certified colors. Now, the reformulated JOOSE products are flavored malt beverages. Joose is available in 23.5 and 12 oz
Ounce
The ounce is a unit of mass with several definitions, the most commonly used of which are equal to approximately 28 grams. The ounce is used in a number of different systems, including various systems of mass that form part of the imperial and United States customary systems...
Green Apple, Dragon, Kiwi Strawberry, Raspberry Lemonade, Cherry Lime, Mango, Lemonade, Watermelon, Fruit Punch and Lemon Tea. The drink is available in variety of 8.5% - 12% ABV
ABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
.Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...
warned four companies, including United Brands Company Inc, that the caffeine added to their malt alcoholic beverages is an “unsafe food additive” and said that further action, including seizure of their products, may occur under federal law. In a press release, the FDA states "there is evidence that the combinations of caffeine and alcohol in these products pose a public health concern.” They also state that concerns have been raised that caffeine can mask some of the sensory cues individuals might normally rely on to determine their level of intoxication. Warning letters were issued to each of the four companies requiring them to provide to the FDA in writing within 15 days of the specific steps the firms will be taking.
Until November 2010, Joose products were available for purchase in U.S. convenience stores, but are now being banned
Ban on caffeinated alcoholic beverages
The ban on caffeinated alcoholic beverages in the United States was a result of multiple cases of alcohol poisoning and alcohol related blackouts. The majority of these alcohol poisoning cases were found on college campuses throughout the United States. Caffeinated alcoholic drinks such as Four...
throughout the United States. Maine
Maine
Maine is a state in the New England region of the northeastern United States, bordered by the Atlantic Ocean to the east and south, New Hampshire to the west, and the Canadian provinces of Quebec to the northwest and New Brunswick to the northeast. Maine is both the northernmost and easternmost...
became the sixth state to issue a ban on the beverages, following Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
, Washington, Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....
, Utah
Utah
Utah is a state in the Western United States. It was the 45th state to join the Union, on January 4, 1896. Approximately 80% of Utah's 2,763,885 people live along the Wasatch Front, centering on Salt Lake City. This leaves vast expanses of the state nearly uninhabited, making the population the...
and Oklahoma
Oklahoma
Oklahoma is a state located in the South Central region of the United States of America. With an estimated 3,751,351 residents as of the 2010 census and a land area of 68,667 square miles , Oklahoma is the 28th most populous and 20th-largest state...
. Since the production of 12% Joose began, sales in Rochester, NY have increased by 78%.