Johnny Sandelson
Encyclopedia
Johnny Sandelson is a UK businessman, entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

 and award-winning real estate developer
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

. He is best known for investing in a number of high profile property ventures. He proposed the 1,000,000 sq. ft. Carlyon Bay
Carlyon Bay
For the parish council see CarlyonCarlyon Bay is a bay and beach in St Austell on the south coast of Cornwall, United Kingdom. It is located approximately east of the town centre.Carlyon Bay was formerly the location of the Cornwall Coliseum...

 development programme in Cornwall which has a gross domestic value of £250 million where he was instrumental in unlocking one of the most complex planning negotiations seen in the West Country
West Country
The West Country is an informal term for the area of south western England roughly corresponding to the modern South West England government region. It is often defined to encompass the historic counties of Cornwall, Devon, Dorset and Somerset and the City of Bristol, while the counties of...

.

Johnny Sandelson was born in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. In 1990, after leaving university
University
A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is an organisation that provides both undergraduate education and postgraduate education...

, he worked for Nelson Bakewell Ltd before launching his career developing and refurbishing properties.
In 1995 Johnny Sandelson worked with ORMS Architecture Design on the award-winning 30,000 sq ft conversion of a Victorian
Victorian architecture
The term Victorian architecture refers collectively to several architectural styles employed predominantly during the middle and late 19th century. The period that it indicates may slightly overlap the actual reign, 20 June 1837 – 22 January 1901, of Queen Victoria. This represents the British and...

 school in Highgate Hill to form flats and houses. It introduced the concept of ‘loft living’ to Central London
Central London
Central London is the innermost part of London, England. There is no official or commonly accepted definition of its area, but its characteristics are understood to include a high density built environment, high land values, an elevated daytime population and a concentration of regionally,...

. The apartments were recognised by the National House Building Council
National House Building Council
The National House Building Council was originally set up as the National House Builders Registration Council in the United Kingdom in 1936...

 (NHBC) with a design award
Award
An award is something given to a person or a group of people to recognize excellence in a certain field; a certificate of excellence. Awards are often signifiedby trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons...

.
Johnny Sandelson managed a £30 million construction programme for Forset Court in 2000. Forset Court, a nine-storey 1930s
1930s
File:1930s decade montage.png|From left, clockwise: Dorothea Lange's photo of the homeless Florence Thompson show the effects of the Great Depression; Due to the economic collapse, the farms become dry and the Dust Bowl spreads through America; The Battle of Wuhan during the Second Sino-Japanese...

 mansion
Mansion
A mansion is a very large dwelling house. U.S. real estate brokers define a mansion as a dwelling of over . A traditional European mansion was defined as a house which contained a ballroom and tens of bedrooms...

 building in Central London
Central London
Central London is the innermost part of London, England. There is no official or commonly accepted definition of its area, but its characteristics are understood to include a high density built environment, high land values, an elevated daytime population and a concentration of regionally,...

, cost a total of £10 million to build.

Johnny Sandelson is an avid cricket supporter
Cricket
Cricket is a bat-and-ball game played between two teams of 11 players on an oval-shaped field, at the centre of which is a rectangular 22-yard long pitch. One team bats, trying to score as many runs as possible while the other team bowls and fields, trying to dismiss the batsmen and thus limit the...

 and enthusiast. He also has an interest in arts
ARts
aRts, which stands for analog Real time synthesizer, is an audio framework that is no longer under development. It is best known for previously being used in KDE to simulate an analog synthesizer....

 and music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

 and was on the council of the Institute of Contemporary Arts
Institute of Contemporary Arts
The Institute of Contemporary Arts is an artistic and cultural centre on The Mall in London, just off Trafalgar Square. It is located within Nash House, part of Carlton House Terrace, near the Duke of York Steps and Admiralty Arch...

 (ICA) between 1996–1998.

Investment portfolio

In 2002, Johnny Sandelson was appointed CEO of Ampersand Developments. Following this, he proposed a 1,000,000 sq. ft. Carlyon Bay
Carlyon Bay
For the parish council see CarlyonCarlyon Bay is a bay and beach in St Austell on the south coast of Cornwall, United Kingdom. It is located approximately east of the town centre.Carlyon Bay was formerly the location of the Cornwall Coliseum...

 resort which today has a gross domestic value (GDV) of 250 million. In June 2011, Cornwall
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of , and covers an area of...

 councillors voted unanimously in favour of the Carlyon Bay development in St Austell
St Austell
St Austell is a civil parish and a major town in Cornwall, England, United Kingdom. It is situated on the south coast approximately ten miles south of Bodmin and 30 miles west of the border with Devon at Saltash...

. The proposed £250m development is one of the largest private investments in Cornwall.

In 2004, Johnny Sandelson launched GuestInvest, the UK’s first hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

 buy-to-let scheme with Blakes Hotel
Blakes Hotel
Blakes Hotel is a 5-star hotel in London, England, credited as being one of the first two boutique hotels in the world. It is located at 33 Roland Gardens in South Kensington. The hotel was established by Anouska Hempel, the London hotelier and designer in an elegant style...

, which he later purchased in 2007. His first venture was to launch GuestHouse West in Notting Hill
Notting Hill
Notting Hill is an area in London, England, close to the north-western corner of Kensington Gardens, in the Royal Borough of Kensington and Chelsea...

, London. Property Investors in GuestHouse West were likely to receive a return of between 5 and 7 per cent a year derived from the rental income from their room. Following the success of GuestHouse West, GuestInvest purchased hotels in Cheltenham
Cheltenham
Cheltenham , also known as Cheltenham Spa, is a large spa town and borough in Gloucestershire, on the edge of the Cotswolds in the South-West region of England. It is the home of the flagship race of British steeplechase horse racing, the Gold Cup, the main event of the Cheltenham Festival held...

, Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

, Brighton
Brighton
Brighton is the major part of the city of Brighton and Hove in East Sussex, England on the south coast of Great Britain...

, Exeter
Exeter
Exeter is a historic city in Devon, England. It lies within the ceremonial county of Devon, of which it is the county town as well as the home of Devon County Council. Currently the administrative area has the status of a non-metropolitan district, and is therefore under the administration of the...

 and Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

 with the aim of taking the buy-to-let scheme nationwide.

In 2007, GuestInvest opened a 170-room hotel in Paddington
Paddington
Paddington is a district within the City of Westminster, in central London, England. Formerly a metropolitan borough, it was integrated with Westminster and Greater London in 1965...

, with a 200-room hotel in the city following a year later. However, in Autumn
Autumn
Autumn is one of the four temperate seasons. Autumn marks the transition from summer into winter usually in September or March when the arrival of night becomes noticeably earlier....

 2008 GuestInvest was not able to withstand the effects of the credit crisis and the company was put into administration. Despite this, GuestInvest was recognised by Ernst & Young
Ernst & Young
Ernst & Young is one of the largest professional services networks in the world and one of the "Big Four" accountancy firms, along with Deloitte, KPMG and PricewaterhouseCoopers ....

 with a nomination – for Johnny Sandelson – as Entrepreneur of the Year in 2008.

In 2008, he also negotiated a lease-holding development funding strategy with the Portman Estate
Portman Estate
The Portman Estate is a property estate in Marylebone, Central London. It lies between Oxford Street and Edgware Road, and includes Portman Square, Manchester Square, and some parts of Baker Street and Gloucester Place....

, a West End
West End theatre
West End theatre is a popular term for mainstream professional theatre staged in the large theatres of London's 'Theatreland', the West End. Along with New York's Broadway theatre, West End theatre is usually considered to represent the highest level of commercial theatre in the English speaking...

 development of flats which has holdings north of Oxford Street
Oxford Street
Oxford Street is a major thoroughfare in the City of Westminster in the West End of London, United Kingdom. It is Europe's busiest shopping street, as well as its most dense, and currently has approximately 300 shops. The street was formerly part of the London-Oxford road which began at Newgate,...

.

Since 2009, Johnny Sandelson has been working with Asian partners to establish a fund focusing on British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 iconic and strategic assets with numerous property transactions in Oxford
Oxford
The city of Oxford is the county town of Oxfordshire, England. The city, made prominent by its medieval university, has a population of just under 165,000, with 153,900 living within the district boundary. It lies about 50 miles north-west of London. The rivers Cherwell and Thames run through...

 and in Bath
Bath
Bath is a city in the ceremonial county of Somerset in the south west of England. It is situated west of London and south-east of Bristol. The population of the city is 83,992. It was granted city status by Royal Charter by Queen Elizabeth I in 1590, and was made a county borough in 1889 which...

, including a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 with Blenheim Palace
Blenheim Palace
Blenheim Palace  is a monumental country house situated in Woodstock, Oxfordshire, England, residence of the dukes of Marlborough. It is the only non-royal non-episcopal country house in England to hold the title of palace. The palace, one of England's largest houses, was built between...

.

Awards

In 2006 Johnny Sandelson developed the Pencalenick House scheme. The luxury Cornish
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of , and covers an area of...

 retreat received notable recognition including the Caradon Design Award for Best Overall Scheme in New Housing Category 2007 and the Royal Institute of British Architects
Royal Institute of British Architects
The Royal Institute of British Architects is a professional body for architects primarily in the United Kingdom, but also internationally.-History:...

 (RIBA) South West Award 2009. Pencalenick House has been described by property experts as an example of 'contemporary and ecologically sound architecture'.
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