John Molson
Encyclopedia
John Molson was an English-speaking Quebecer who was a major brewer and entrepreneur in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, starting the Molson
Molson
Molson-Coors Canada Inc. is the Canadian division of the world's fifth-largest brewing company, the Molson Coors Brewing Company. It is the second oldest company in Canada after the Hudson's Bay Company. Molson's first brewery was located on the St...

 Brewing Company.

Birth and early life

In 1763, John Molson was born in the village of Moulton
Moulton, Lincolnshire
Moulton is the primary village of an extensive Fenland parish, over in length, and encompassing the smaller hamlets/villages of Moulton Chapel, Moulton Seas End and Moulton Eaugate....

 near Spalding
Spalding, Lincolnshire
Spalding is a market town with a population of 30,000 on the River Welland in the South Holland district of Lincolnshire, England. Little London is a hamlet directly south of Spalding on the B1172 road....

, Lincolnshire
Lincolnshire
Lincolnshire is a county in the east of England. It borders Norfolk to the south east, Cambridgeshire to the south, Rutland to the south west, Leicestershire and Nottinghamshire to the west, South Yorkshire to the north west, and the East Riding of Yorkshire to the north. It also borders...

. His mother was Mary Elsdale (1739-1772), the eldest daughter of Samuel Elsdale (1704-1788), of Surfleet
Surfleet
Surfleet is a small village on the Lincolnshire fens, situated on the River Glen about five miles north of Spalding.The population is about 1,266 people, many of whom commute to regional populations centres such as Spalding, Boston and Peterborough....

. She married John Molson (1730-1770) Sr. in 1760. Her brother, Robinson Elsdale (1744-1783), was a celebrated privateer
Privateer
A privateer is a private person or ship authorized by a government by letters of marque to attack foreign shipping during wartime. Privateering was a way of mobilizing armed ships and sailors without having to spend public money or commit naval officers...

, whose unpublished exploits formed the basis of the novel by Frederick Marryat
Frederick Marryat
Captain Frederick Marryat was an English Royal Navy officer, novelist, and a contemporary and acquaintance of Charles Dickens, noted today as an early pioneer of the sea story...

, The Privateersman (1846). About two weeks before the marriage, John Molson Sr. inherited a property known as Snake Hall, in Lincolnshire, which consisted of a home and various outbuildings associated with 38 acres (15.4 ha) of land.
John Molson Sr. died on June 4, 1770. His will promised various properties to his wife and five surviving children. Under their marriage settlement, Snake Hall went to Mary, and was to then pass on to his eldest son, John, upon her death. Mary Molson died on September 21, 1772. John Sr. had named four guardians and trustees for the estate, and initially, the young John Molson's financial affairs were overseen by his paternal uncle, Thomas Molson. But in September 1771 Thomas turned over the duties of trustee and guardian to Samuel Elsdale, possibly due to poor health, as he died the following spring. Under Samuel Elsdale's oversight, all of the Molson children were removed from Snake Hall while it was rented out for income, ultimately to the benefit of their trusts. John went to live with a man named William Robinson, and at age 12 in 1776 was consigned to the care of a Mr. Whitehead, who was paid for his board and education until 1780, when he turned 16. Writers have criticized Samuel Elsdale for his oversight and stinginess, but he seems to have performed his duties prudently, although John Molson plainly chafed under his guardianship.

In 1782, at the age of 18, Molson immigrated to Canada, but he almost didn't make it. The ship he was on was lost at sea, but fortunately Molson was rescued from the frigid ocean. In 1786 he returned briefly to England, and it was during that year that Molson picked up the book "Theoretic Hints on an Improved Practice in Brewing" by John Richardson. Molson returned to Canada with more money and a new mindset. Many British Loyalists from the United States were immigrating to Canada. This new influx increased the demand for beer. Molson worked harder than ever, staying up long into the night. He hired an apprentice, Christopher Cook, and a loyalist housemaid, Sarah Insley Vaughan, whom he was to marry.

Sarah (1751-1829) was the daughter of Thomas Vaughan of Harnham Hall, Morpeth, Northumberland. She was the niece of Wilmot Vaughan, 1st Earl of Lisburne
Wilmot Vaughan, 1st Earl of Lisburne
Wilmot Vaughan, 1st Earl of Lisburne , of Trawsgoed, Cardiganshire, known as Viscount Lisburne from 1766 to 1776, was a Welsh peer and politician.Lisburne was the son of Wilmot Vaughan, 3rd Viscount Lisburne...

 and through her mother's family, the Aynsleys, a cousin of the Duke of Atholl
Duke of Atholl
Duke of Atholl, alternatively Duke of Athole, named after Atholl in Scotland, is a title in the Peerage of Scotland held by the head of Clan Murray...

. She emigrated to the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 with her first husband, David Tetchley, but ten years later left him, and reverting to her maiden name she made her way to Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, penniless, until taken in by Molson.

Soon Molson’s beer was in such demand that according to one of his diary entries "Cannot serve half my customers and they are increasing every day." One of the major reasons for this was the wide appeal of his beer to different classes of Montreal society. High British officers had been drinking imported London porters and the city merchants preferred Bristol. Yet Molson’s beer was special as it was ‘universally liked’ (a quote from Molson’s diary). Molson soon began attending church. It was here that he met many influential and wealthy businessmen like fur trader James McGill
James McGill
James McGill was a Scottish-Canadian businessman, military commander and philanthropist known for being the founder of McGill University...

, Joseph Frobisher
Joseph Frobisher
Joseph Frobisher was a fur trader and political figure in Lower Canada.He was born in Halifax, England in 1740 and came to Quebec with his brother Benjamin around 1763; their brother Thomas joined them around 1769...

, founder of the North West Company, and Alexander Mackenzie
Alexander Mackenzie
Alexander Mackenzie, PC , a building contractor and newspaper editor, was the second Prime Minister of Canada from November 7, 1873 to October 8, 1878.-Biography:...

.

Career success

Between 1788 and 1800, Molson’s business grew quickly into one of the larger ones in Lower Canada. During these years Molson and his wife had four children, John Junior Jr, Thomas (who died shortly after birth, from second Thomas syndrome), another Thomas, and William (aka. Billy).

By the start of the 19th Century, Molson’s small brewery had grown tenfold. Molson now had the money to improve his business by buying new technology. He toyed with the idea of buying a steamship after seeing Fulton’s 'Vermont' go down the Hudson. Molson’s steamship would be the first in Canada. Molson teamed up with John Jackson and John Bruce who would build a ship for Molson in return for putting up the money and part ownership. Built in Montréal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

 (with engines produced at Forges Saint-Maurice in Trois-Rivières
Trois-Rivières
Trois-Rivières means three rivers in French and may refer to:in Canada*Trois-Rivières, the largest city in the Mauricie region of Quebec, Canada*Circuit Trois-Rivières, a racetrack in Trois-Rivières, Quebec...

 ) in 1809, Accommodation
PS Accommodation
The Canadian paddlewheeler Accommodation was the first successful steamboat built entirely in North America.Financed by brewer John Molson, she was constructed by John Jackson and John Bruce in Montréal in 1809, using engines built in Forges Saint-Maurice, Trois-Rivières...

 became the first steamship to ride on the waters of the St. Lawrence. This was a great feat for Molson but, from a business viewpoint, it was a net loss, costing ₤4000 by 1810. Molson was determined to make money on his ships so he dismantled Accommodation and purchased two steamship engines from England. He combined the two engines and the remains of Accommodation to create Swiftsure, a magnificent ship that was seen as a vision of elegance. During this time Molson’s business continued to grow and the War of 1812 pushed sales even higher. Swiftsure was leased to the British army and brought in a supplemental income. In 1815, Molson was elected to represent Montreal East in the legislative assembly
Legislative Assembly of Lower Canada
The Legislative Assembly of Lower Canada was the lower house of the bicameral structure of provincial government in Lower Canada until 1838. The legislative assembly was created by the Constitutional Act of 1791...

 on the platform of building a wharf.

As Molson became more occupied by his multiple businesses and his seat in the assembly, his three sons began to take a much larger role in the companies. John Junior managed the steamships, Thomas
Thomas Molson
Thomas Molson was a Canadian entrepreneur and philanthropist, co-founder of Molson Distillery and member of the industrious Molson family....

 was married in England and would frequently travel sending back tips and advice to his father, and William was in charge of the brewery. In 1816, Molson built Mansion House Hotel which coincided with the Assembly’s acceptance of the wharf. Molson’s hotel was only for those who could afford luxury. The hotel offered Montreal’s first library, boats rides on the river, well-furnished rooms and six-course dinners, famous throughout all of Montreal. In 1817, John Richardson, George Moffatt joined together to create the "Montreal Bank." The three offered Molson partnership in it but Molson refused for the backers of this project had just come off of multiple failed banks in the United States and he felt it was a risky investment. Molson changed his mind not long after and the bank became fully Canadian-owned when the U.S partners sold their shares after the U.S financial crisis in the fall of 1818. By 1822, the Montreal Bank had received a charter from Britain and chose to change their name to ‘The Bank of Montreal.’

In 1819, Molson had a short bout of sickness. It was during this time that he noticed the only hospital in the city, Hôtel Dieu, only held 30 beds. Molson proposed to the assembly that a new hospital be established that would contain 200 beds. Although the assembly denied his request there was much private support and soon donations came pouring in. By May the new hospital, the Montreal General Hospital, was opened on Craig Street (now St. Antoine).

A crisis almost struck the Molsons in 1821 when the Mansion House Hotel caught fire. Luckily the books from the library were saved but not much more was salvageable. Molson was undaunted by this and had ideas to build an even grander hotel, a true testament to his character. While John Jr. and William took care of the businesses within Canada, Thomas was busy working in England. Thomas brought over 237 gallons of beer to London, England. The response was encouraging and Thomas brought another 1385 gallons on his next trip. Molson's had its first international market.

By 1825, Molson’s hotel was completely rebuilt and renamed the British American Hotel. After the hotel was completed Molson built a theatre adjacent to it. By November, Molson’s Theatre Royal was completed, the first theatre in Montreal.

Never resting, Molson continued to build his empire by purchasing multiple steamships and creating the St. Lawrence Steamboat Company. This fleet of ships was so big that it outnumbered all of those operating in the United States. In 1826 Molson decided to run against a young Louis-Joseph Papineau but resigned quickly after discovering the amount of support Papineau had from the French and the Irish.

On March 18, 1829 Sarah Vaughn, John Molson’s wife, died after acquiring rheumatism
Rheumatism
Rheumatism or rheumatic disorder is a non-specific term for medical problems affecting the joints and connective tissue. The study of, and therapeutic interventions in, such disorders is called rheumatology.-Terminology:...

 and using the only known cure, laudanum
Laudanum
Laudanum , also known as Tincture of Opium, is an alcoholic herbal preparation containing approximately 10% powdered opium by weight ....

. Sarah became addicted to this opium-based painkiller and died from the effects. Molson sold the house they lived together in and moved on with his life. His four-year term as President of the Bank of Montreal ended and Molson did not run for a second. Even at the age of 67 Molson did not contemplate retirement: one of his biggest projects still lay ahead.

Since 1825, Molson had followed reports of the first railways being built in England. Molson had told the head of this project, Jason Pierce, that he was interested. Pierce did not forget about Molson’s interest and in 1832 Molson’s request for a railroad was accepted by the Assembly. The railway connected the St. Lawrence to the Hudson River, making the trip from Montreal to New York much quicker. This was the first railway ever constructed in Canada.

After his multiple successful proposals, John Molson was appointed to the Legislative Council of Lower Canada
Legislative Council of Lower Canada
The Legislative Council of Lower Canada was the upper house of the bicameral structure of provincial government in Lower Canada until 1838. The upper house consisted of appointed councillors who voted on bills passed up by the Legislative Assembly of Lower Canada. The legislative council was...

. He was considered part of the ‘Chateau Clique
Château Clique
The Clique du Château or Château Clique was a group of wealthy families in Lower Canada in the early 19th century. They were the Lower Canadian equivalent of the Family Compact in Upper Canada...

’ as he was a rich English businessmen. The people were losing their faith in the English businessmen like Molson and were turning to men like Papineau and Robert Nelson, both members of the Patriotes. Unfortunately a cholera
Cholera
Cholera is an infection of the small intestine that is caused by the bacterium Vibrio cholerae. The main symptoms are profuse watery diarrhea and vomiting. Transmission occurs primarily by drinking or eating water or food that has been contaminated by the diarrhea of an infected person or the feces...

 epidemic struck Canada in 1832 and 1834 causing the railroad project to lose much of its momentum. Many businesses closed in Montreal but the Molsons continued work as usual. In 1833 Molson’s hotel burned down again. This time though, Molson decided not to rebuild it.

After the second cholera epidemic, when things returned to normal, John Molson’s railroad project began to gain speed. Unfortunately, Molson never lived long enough to see his last dream realized. Molson caught a high fever in December 1835. He wrote his will on January 10, 1836 and died later that day. In his will, Molson named John Molson Jr., Thomas Molson, William Molson, George Moffatt and Peter McGill
Peter McGill
Peter McGill was a Scots-Quebecer businessman who served as the second mayor of Montreal, Canada East from 1840 to 1842.- Biography :...

 executors.

See also

  • John Carling
    John Carling
    Sir John Carling, PC, KCMG of the Carling Brewery was a prominent politician and businessman from London, Ontario, Canada...

  • John Labatt
    John Labatt
    John Labatt was an Irish-Canadian businessman and brewer.Labatt was born in Westminster Township, near London, Ontario, Upper Canada, and was the third son of John Kinder Labatt who came from Ireland and was the founder of the Labatt Brewing Company...

  • William Dow
    William Dow
    William Dow emigrated to Canada from Scotland in about 1818. A trained brewer, he took employment with James Dunn's brewery in Montreal and quickly became a partner. His younger brother, Andrew, who had also trained as a brewer, joined him, and on the death of Dunn, the company became known as...

  • Molson
    Molson
    Molson-Coors Canada Inc. is the Canadian division of the world's fifth-largest brewing company, the Molson Coors Brewing Company. It is the second oldest company in Canada after the Hudson's Bay Company. Molson's first brewery was located on the St...

  • John Molson School of Business
    John Molson School of Business
    The John Molson School of Business is the business school of Concordia University in Montreal, Quebec, Canada. With over 6,500 undergraduate students, 1200 graduate students and 36,000 alumni...

  • Molson Coors
  • Molson Family
    Molson family
    The Molson family of Montreal, Quebec, Canada was founded by John Molson who emigrated to Canada in 1782 from his home in Lincolnshire, England....


External links

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