John Latendresse
Encyclopedia
John Robert Latendresse is known for being the "father of American cultured freshwater pearls" - USGS. He left home at 13, and lying about his age, joined the U.S. Marines
United States Marine Corps
The United States Marine Corps is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to deliver combined-arms task forces rapidly. It is one of seven uniformed services of the United States...

 at 15yo serving 38 months in the south pacific during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

. On his return he moved to Reno
Reno
Reno is the fourth most populous city in Nevada, US.Reno may also refer to:-Places:Italy*The Reno River, in Northern ItalyCanada*Reno No...

, Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

 where he worked as a casino cashier.

Latendresse founded the Tennessee Shell Company in 1954 to supply the shell fragments used to seed pearls to pearl farmers overseas, later founding the American Pearl Company in 1961 to import pearls from Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. He began experimenting with culturing pearls in the USA resulting in him becoming the first successful North American freshwater pearl farmer and he has been voted one of the pearl industry's most important people of the century.

Latendresse established the first experimental U.S. freshwater cultured pearl farm in Tennessee in 1963 which unfortunately was unsuccessful however it became the foundation of the U.S. freshwater cultured pearl industry. After perfecting his techniques in the late 1970s, he went on to establish a further 4 farms. Latendresse also developed the technique for producing shaped pearls, which he called "fancishapes", which today are used by the American Pearl Company to produce shapes including coin, bar, navette, marquise, teardrop, cabachon and triangle.

The Tennessee River
Tennessee River
The Tennessee River is the largest tributary of the Ohio River. It is approximately 652 miles long and is located in the southeastern United States in the Tennessee Valley. The river was once popularly known as the Cherokee River, among other names...

 Pearl Farm has since been featured in a variety of national publications and television broadcasts including National Geographic (August 1985), Southern Living Magazine, Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

(August 6, 1990), Audubon (March 1985), Smithsonian
Smithsonian (magazine)
Smithsonian is the official journal published by the Smithsonian Institution in Washington, D.C. The first issue was published in 1970.-History:...

(Jan 1998), Town & Country
Town & Country (magazine)
Town & Country, formerly the Home Journal and The National Press, is a monthly American lifestyle magazine. It is the oldest continually published general interest magazine in the United States.-Early history:...

(Dec 2002), National Geographic video - Splendid Stones (1991) and Sunday Morning News with Charles Osgood (Feb 2002).
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