Jill Whalen is a search engine optimization

Search engine optimization

Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...

 (SEO) consultant, speaker and writer. Whalen is CEO of High Rankings, and co-founder of Search Engine Marketing New England (SEMNE). She is a regular speaker at Search Engine Strategies

Search Engine Strategies

Search Engine Strategies is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.-History:The conference was...

 Conferences. High Rankings includes a top-rated SEO discussion forum.

The client register for High Rankings "has hit around 400 and includes companies such as J.J. Keller & Associates Inc., a Wisconsin firm that offers ways to monitor compliance with government safety regulations, and DogWatch Inc., of Natick, which sells and installs invisible fences for pets," according to The Boston Globe

The Boston Globe

The Boston Globe is an American daily newspaper based in Boston, Massachusetts. The Boston Globe has been owned by The New York Times Company since 1993...

.

Whalen has been quoted as an authority by major publications including The Wall Street Journal

The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

, and Inc.

Inc. (magazine)

Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...

,. She has also written search engine optimization articles for business websites including ClickZ

ClickZ

ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals...

 and Search Engine Land.

Career

Whalen was a stay-at-home mother with three children when she started an online parenting chat room. When the chat room became so popular that the members, who lived across the nation, wanted a website to house their forums, Whalen "began by examining listings that came up when entering a phrase such as "parenting chat," and then made sure those words were incorporated into her page. From there, she learned how to program and began experimenting."

Personal

Whalen grew up in Framingham, Massachusetts

Framingham, Massachusetts

Framingham is a New England town in Middlesex County, Massachusetts, United States. The population was 68,318 as of the United States 2010 Census. -History:...

 and attended UMass Amherst, graduating with a degree in sociology. She lives in Ashland, Massachusetts

Ashland, Massachusetts

Ashland is a town in Middlesex County, Massachusetts, United States. It is part of the MetroWest region. The population was 16,593 at the 2010 census.-History:...

with her husband and three children.