ClickZ
Encyclopedia
ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing
, e-mail marketing
, Web analytics
, search engine marketing
, digital video advertising, mobile marketing
, and media planning and buying, and is considered a resource for online advertising practitioners.
Andrew Bourland and Ann Handley co-founded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing. In 2000, they sold ClickZ to internet.com for $16 million in cash and stock. Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.com, and Internet Advertising Report.
In 2005, internet.com -- by then known as Jupitermedia -- sold ClickZ, Search Engine Watch
, and the Search Engine Strategies
conference series to Incisive Media
for $43 million.
ClickZ's current publisher is Matt McGowan, and its executive editor is Anna Maria Virzi. Other members of its editorial team include Managing Editor/News Zach Rodgers, Senior Editor Kate Kaye, Managing Editor/Stats Enid Burns, Associate Editor and Copy Chief Erin Brenner, and U.K. Reporter Jack Marshall. Its how-to articles and commentary, written by a team of 40 digital marketing practitioners, appear as Experts columns. Rebecca Lieb, editor-in-chief from 2000 to 2008, continues to write a column for the publication.
, Top 10 B2B Web Site of the Year, 2008
2008 Jesse H. Neal Award
finalist, "Best Online Article or Series," for "Campaign '08" series by Senior Editor Kate Kaye
Incisive Media http://www.incisivemedia.com/
Social media marketing
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans...
, e-mail marketing
E-mail marketing
Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing...
, Web analytics
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
, search engine marketing
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
, digital video advertising, mobile marketing
Mobile Marketing
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....
, and media planning and buying, and is considered a resource for online advertising practitioners.
Andrew Bourland and Ann Handley co-founded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing. In 2000, they sold ClickZ to internet.com for $16 million in cash and stock. Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.com, and Internet Advertising Report.
In 2005, internet.com -- by then known as Jupitermedia -- sold ClickZ, Search Engine Watch
Search Engine Watch
Search Engine Watch is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia...
, and the Search Engine Strategies
Search Engine Strategies
Search Engine Strategies is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.-History:The conference was...
conference series to Incisive Media
Incisive Media
Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.-History and management:...
for $43 million.
ClickZ's current publisher is Matt McGowan, and its executive editor is Anna Maria Virzi. Other members of its editorial team include Managing Editor/News Zach Rodgers, Senior Editor Kate Kaye, Managing Editor/Stats Enid Burns, Associate Editor and Copy Chief Erin Brenner, and U.K. Reporter Jack Marshall. Its how-to articles and commentary, written by a team of 40 digital marketing practitioners, appear as Experts columns. Rebecca Lieb, editor-in-chief from 2000 to 2008, continues to write a column for the publication.
Awards
American Society of Business Publication EditorsAmerican Society of Business Publication Editors
The American Society of Business Publication Editors is a nonprofit trade association in the United States that represents editors and writers who work for trade or association publications....
, Top 10 B2B Web Site of the Year, 2008
2008 Jesse H. Neal Award
Jesse H. Neal Award
The Jesse H. Neal Award is a business journalism editorial award, presented annually in each of several categories. The awards editorial recognize excellence in business-to-business publications. They are presented by American Business Media and are named for that organization's first managing...
finalist, "Best Online Article or Series," for "Campaign '08" series by Senior Editor Kate Kaye
External links
Official site http://www.clickz.com/Incisive Media http://www.incisivemedia.com/