J2O
Encyclopedia
J2O is a still soft drink
made from fruit juices. It is manufactured by Britvic
and sold in the United Kingdom
and Ireland
. Launched in 1998, it was designed to provide an alternative solution for people who were going out to bars and clubs but weren't drinking. The name ‘J2O’ is a pun
on the chemical formula
for water
, H2O, chosen due to the drink's 50% fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.
In 2001 due to growing brand success, ‘J2O’'s packaging was redesigned and a fourth flavour, Orange & Cranberry, was introduced. In 2002, due to the brands' popularity within the on-trade sector, ‘J2O’ was made available to the take-home market for the first time, with four-bottle packs being introduced into supermarkets and shops. 2005 saw the packaging changed once more and a new flavour, Apple & Raspberry being launched.
On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain
live tour. The campaign, named "J2O is in for a laugh" allows buyers to enter a competition to win one of 96 VIP
tickets to see the Little Britain show.
With ‘J2O’ becoming more popular the two best selling flavours, Orange & Passion Fruit and Apple & Mango, were introduced in PET plastic bottles. This allowed them to be sold in venues that did not allow glass bottles, such as festivals. Two new flavours, Orange & Pomegranate and Apple & Blueberry were launched in 2007 and 2008 to further increase the brands' appeal.
As of 15 August 2007, J2O has been made available to bars, clubs, and restaurants in the Chicago
area and is imported by Exotic Beverage Co.
In 2009 J20 introduced two new flavours, Grape & Kiwi and Winter Berries. Both of these flavours were originally limited edition but have since been integrated into the range of permanent flavours. 2010 saw a major packaging redesign and the launch of the J2O White Blend range. Two flavours, one based on white grape, the other on red grape, are less sweet than the existing J2O flavours and are designed to complement food, in the same way that white and red wine does.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
made from fruit juices. It is manufactured by Britvic
Britvic
Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...
and sold in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
. Launched in 1998, it was designed to provide an alternative solution for people who were going out to bars and clubs but weren't drinking. The name ‘J2O’ is a pun
Pun
The pun, also called paronomasia, is a form of word play which suggests two or more meanings, by exploiting multiple meanings of words, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use and abuse of homophonic,...
on the chemical formula
Chemical formula
A chemical formula or molecular formula is a way of expressing information about the atoms that constitute a particular chemical compound....
for water
Water
Water is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state . Water also exists in a...
, H2O, chosen due to the drink's 50% fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.
In 2001 due to growing brand success, ‘J2O’'s packaging was redesigned and a fourth flavour, Orange & Cranberry, was introduced. In 2002, due to the brands' popularity within the on-trade sector, ‘J2O’ was made available to the take-home market for the first time, with four-bottle packs being introduced into supermarkets and shops. 2005 saw the packaging changed once more and a new flavour, Apple & Raspberry being launched.
On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain
Little Britain
Little Britain is a British character-based comedy sketch show which was first broadcast on BBC radio and then turned into a television show. It was written by comic duo David Walliams and Matt Lucas...
live tour. The campaign, named "J2O is in for a laugh" allows buyers to enter a competition to win one of 96 VIP
Very Important Person
A Very Important Person, or VIP is a person who is accorded special privileges due to his or her status or importance.Examples include celebrities, heads of state/heads of government, major employers, high rollers, politicians, high-level corporate officers, wealthy individuals, or any other...
tickets to see the Little Britain show.
With ‘J2O’ becoming more popular the two best selling flavours, Orange & Passion Fruit and Apple & Mango, were introduced in PET plastic bottles. This allowed them to be sold in venues that did not allow glass bottles, such as festivals. Two new flavours, Orange & Pomegranate and Apple & Blueberry were launched in 2007 and 2008 to further increase the brands' appeal.
As of 15 August 2007, J2O has been made available to bars, clubs, and restaurants in the Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
area and is imported by Exotic Beverage Co.
In 2009 J20 introduced two new flavours, Grape & Kiwi and Winter Berries. Both of these flavours were originally limited edition but have since been integrated into the range of permanent flavours. 2010 saw a major packaging redesign and the launch of the J2O White Blend range. Two flavours, one based on white grape, the other on red grape, are less sweet than the existing J2O flavours and are designed to complement food, in the same way that white and red wine does.
Flavours
- Apple & Blueberry
- Apple & Mango
- Apple & Raspberry
- Orange & Cranberry
- Orange & Passion fruit
- Blend - White Grape & Kiwi
- Blend - Red Grape & Blackcurrant
- Limited Edition - Glitter berry (A mixture of cherry, grape and spices with gold dust)