Ira Trivedi
Encyclopedia
Ira Trivedi is an Indian novelist, yogini
Yogini
Yogini is the complete form source word of the masculine yogi- and neutral/plural "yogin." Far from being merely a gender tag to the all things yogi, "Yogini" represents both a female master practitioner of Yoga, and a formal term of respect for a category of modern female spiritual teachers in...

, entrepreneur, speaker and globe trotter.

Her published works are What Would You Do To Save the World?(Penguin 2006), The Great Indian Love Story(Penguin 2009) and There is No Love on Wall Street (Penguin 2011),all of which have translated into several regional languages.Her latest book, There is No Love on Wall Street (Penguin 2011) was released at the Jaipur Literature Festival
Jaipur Literature Festival
The Jaipur Literature Festival is an annual literary festival taking place in the pink city of Jaipur since 2006. The Diggi Palace Hotel serves as the main venue of the festival...

 by Pulitzer
Pulitzer
Pulitzer may refer to:* Pulitzer Prize, an annual U.S. journalism, literary, and music award* Pulitzer, Inc., a U.S. newspaper chain* Pulitzer Center on Crisis Reporting, a non-profit organization for journalists- People :...

 Prize winning author Junot Diaz
Junot Díaz
Junot Díaz is a Dominican-American writer and creative writing professor at Massachusetts Institute of Technology . Central to Díaz's work is the immigrant experience...

 and has been translated into Greek and Spanish.

Ira has spoken at top schools and colleges across India, including IIMs,IITs and NITs on topics ranging from becoming a writer, to pursuing non-traditional careers. She has been interviewed by and written for many publications including Times of India, Hindustan Times
Hindustan Times
Hindustan Times is an Indian English-language daily newspaper founded in 1924 with roots in the Indian independence movement of the period ....

, India Today
India Today
India Today is an Indian weekly news magazine published by Living Media India Limited, in publication since 1975 based in Mumbai. India Today is also the name of its sister-publication in Hindi...

, Hindu
Hindu
Hindu refers to an identity associated with the philosophical, religious and cultural systems that are indigenous to the Indian subcontinent. As used in the Constitution of India, the word "Hindu" is also attributed to all persons professing any Indian religion...

, DNA,Deccan Chronicle,The Telegraph,Femina, Marie Claire
Marie Claire
Marie Claire is a monthly women's magazine first published in France but also distributed in other countries with editions specific to them and in their languages. While each country shares its own special voice with its audience, the United States edition focuses on women around the world and...

, and Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...

. She has also made multiple television appearances and spoken on various panels and forums.

She holds an MBA from Columbia Business School
Columbia Business School
Columbia Business School is the business school of Columbia University in Manhattan, New York City. It was established in 1916 to provide business training and professional preparation for undergraduate and graduate Columbia University students...

  where she won the Feldberg fellowship and a BA in Economics from Wellesley College. Her first book, What Would You Do to Save the World?, was inspired by real life interactions with the glamour world at the age of 19.

What would you do to Save the World?

What would you do to Save the World? - confessions of a could-have-been beauty queen, is the story of a good-looking, intelligent, confidant and tall business management graduate who has dreamed of becoming a Miss India Beauty ever since her childhood.

The book talks about the not-so-glamorous things that go on in the world of beauty and fashion - starvation diets, dangerously high heels, exploitation, layers of make-up, and most of all, the superficial questions that bear no consequence, that the judges ask to assess the intellect of the contestants.

Though a work of fiction, it draws inspiration from real-life characters, many of whom are painted vividly in the book. Times Of India called it ' An original book by a young girl in the current scenario of plagiarism and packaging novels is creditable... For the first time, a ’Could-have-been Beauty Queen’, Ira Trivedi, a beauty pageant participant, pens a bare-all account of the process from application to the commonplace final question asked of the five finalists, that is the title of her book, ’What Would You Do to Save the World?’ '.

It has also been termed as ' An entertaining first novel (Deccan Herald
Deccan Herald
The Deccan Herald is a leading English-language daily newspaper distributed in the Indian state of Karnataka. It is published by the Printers Private Limited and has a number of editions in Bangalore, Hubli, Mysore, Mangalore and Gulbarga....

)', with a ' a letter-perfect analysis of the social phenomenon known as South Bombay...(Outlook
Outlook
Outlook or The Outlook may refer to:In computing* Microsoft Outlook, an e-mail and personal information management software product from Microsoft* Outlook Express, an e-mail and news client bundled with certain versions of Microsoft Windows...

) '.

The Great Indian Love Story

The Great Indian Love story talks about lavish parties, coke mafia, sexed-up dolls and raunchy extra marital affairs. It also talks about how youngsters fall prey to the glittering web and lose themselves in the world of drugs and sex and finally lose their lives.

The story starts with Riya, who fails to find a job in US after finishing studies and left with no choice returns to Delhi, her hometown. This is where her life takes a turn, Riya gets introduced to a bubbly girl Serena, who becomes her closest ally in town and through her, Riya sees the plush side of Delhi and it's people. From here Serena and her story takes over, which helps Riya to realise her aim in life.

It is also the story of Parmeet, Serena’s mother, who looks for passion outside her marriage with disastrous consequences, and S.P. Sharma, Parmeet’s husband, who is driven to violence by her infidelity. Ira Trivedi weaves together sex, revenge, glitz, friendship and a chilling murder to create a potent cocktail in this gripping novel on the perfidious nature of love and power.

Writing for DNA, Ira confesses ' I began writing The Great Indian Love Story, which is, in essence, a satire on love. This book was inspired by people whom I met and my observations of society when I moved back to Delhi from New York '.

There's no Love on Wall Street

Continuing with the ritual of naming her protagonists, Riya, in her third book too, Ira tells the story of a pre-medical student who gives up the life of latex gloves for the charms of the Wall Street. But soon she realizes that the grass is really not green on the other side, and caught amidst a grumpy boss, unbearable seniors and long hours of endless work, she finds solace in an unreachable love.

This book took five years of planning and writing, revealed Ira during her talk, at the annual literary festival of IIT Delhi, LITERATI 2011. When asked about her fascination with the name Riya, Ira said that such a fascination did not exist, it was just a name that stuck through.

There's no Love on Wall Street was released at the Jaipur Literature Festival by Pulitzer Prize winning author Junot Diaz. The book's ' microscopic look at banking is severely convincing. Plus, the BlackBerry is where it rightfully belongs, in banking, and not in the manicured palms of teen princesses '(DNA).

Yoga

Ira is also a yoga teacher and teaches at Sivananda yoga centers across the country. She believes in the Sivananda motto of transforming one's life by serving others and aims to spread that message through her various talks and discussions.

External links

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