International Programme for the Development of Communication
Encyclopedia
The International Programme for the Development of Communication is a United Nations Educational, Scientific and Cultural Organization (UNESCO) programme aimed at strengthening the development of mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 in developing countries
Developing country
A developing country, also known as a less-developed country, is a nation with a low level of material well-being. Since no single definition of the term developing country is recognized internationally, the levels of development may vary widely within so-called developing countries...

.

Background

On December 10, 1948, Article 19 of the Universal Declaration of Human Rights
Universal Declaration of Human Rights
The Universal Declaration of Human Rights is a declaration adopted by the United Nations General Assembly . The Declaration arose directly from the experience of the Second World War and represents the first global expression of rights to which all human beings are inherently entitled...

 was adopted and proclaimed by the United Nations General Assembly
United Nations General Assembly
For two articles dealing with membership in the General Assembly, see:* General Assembly members* General Assembly observersThe United Nations General Assembly is one of the five principal organs of the United Nations and the only one in which all member nations have equal representation...

 as Resolution 217 A (III). It stated that "Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers."

In 1977, UNESCO initiated the International Commission for the Study of Communications Problems, known as the MacBride Commission and named after the Commission's Chairman Sean MacBride
Seán MacBride
Seán MacBride was an Irish government minister and prominent international politician as well as a Chief of Staff of the IRA....

. The Commission was given a three-year time frame to conduct investigations and report back to UNESCO. In October 1980, the report Many Voices, One World was presented at the Belgrade Assembly.

As a result of the report, UNESCO launched the International Programme for the Development of Communication (IPDC). The programme web site states that it "exists to strengthen the means of mass communication
Mass communication
Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time...

 in developing countries, by increasing technical and human resources
Human resources
Human resources is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations...

 for the media, by developing community media
Community media
Community media is any form of media that is created and controlled by a community, either a geographic community or a community of identity or interest. Community media is separate from commercial media, state run media, or public broadcasting. The fundamental premise is to engage those groups...

 and by modernising news agencies
News agency
A news agency is an organization of journalists established to supply news reports to news organizations: newspapers, magazines, and radio and television broadcasters. Such an agency may also be referred to as a wire service, newswire or news service.-History:The oldest news agency is Agence...

 and broadcasting organizations."

At the November 1987 General Conference at Paris, UNESCO called for the continuation of its major plan called Communication in the Service of Man in which it re-affirmed that "it is essential gradually to eliminate existing imbalances in the field of communication, in particular by fostering the development of infrastructures, the training of people and the strengthening of production and dissemination capacities in the developing countries, and to encourage a free flow and a wider and better balanced dissemination of information, with a view to the establishment of a new world information and communication order seen as an evolving and continuous process."

At the June 2004 session of the UN General Assembly, it was "decided to maintain the Committee to Review United Nations Public Information Policies and Activities" with a mandate including "To promote the establishment of a new, more just and more effective world information and communication order intended to strengthen peace and international understanding and based on the free circulation and wider and better-balanced dissemination of information and to make recommendations thereon to the General Assembly."

It has been said that the "results of UNESCO's McBride Report
MacBride report
Many Voices One World, also known as the MacBride report, was a 1980 UNESCO publication written by the International Commission for the Study of Communication Problems, chaired by Irish Nobel laureate Seán MacBride...

 regarding media diversity alerted UNESCO, and other international bodies to the necessity for a New World Information and Communication Order (NWICO)."

However, "Despite UNESCO's attempt to protect independent and national news agencies from being dominated by western news agencies and networks, the NWICO policy was boycotted by America and Britain, who withdrew their membership from UNESCO and funding of the organisation's initiatives. Although Britain rejoined UNESCO in 1997, the global media owners' opposition towards the NWICO policy (which collapsed thereafter) highlights their commercial stronghold in the international news market." (The USA also rejoined UNESCO, in 2003.)

External links


Further reading

  • O.Boyd-Barrett & T.Rantanen, The Globalisation of News, London, Sage Publications
    SAGE Publications
    SAGE is an independent academic publisher of books, journals, and electronic products in the humanities and social sciences and the scientific, technical, and medical fields. SAGE was founded in 1965 by George McCune and Sara Miller McCune. The company is headquartered in Thousand Oaks, California,...

    , 1998.
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