Interactive media
Encyclopedia
Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, etc.

Terminology

Though the word media is plural, the term interactive media is often used as a singular noun.

Interactive media is related to the concepts interaction design
Interaction design
In design, human–computer interaction, and software development, interaction design, often abbreviated IxD, is "the practice of designing interactive digital products, environments, systems, and services." Like many other design fields interaction design also has an interest in form but its main...

, new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...

, interactivity
Interactivity
In the fields of information science, communication, and industrial design, there is debate over the meaning of interactivity. In the "contingency view" of interactivity, there are three levels:...

, human computer interaction, cyberculture
Cyberculture
Cyberculture is the culture that has emerged, or is emerging, from the use of computer networks for communication, entertainment and business. It is also the study of various social phenomena associated with the Internet and other new forms of network communication, such as online communities,...

, digital culture, and includes specific cases such as, for example, interactive television
Interactive television
Interactive television describes a number of techniques that allow viewers to interact with television content as they view it.- Definitions :...

, interactive narrative, interactive advertising
Interactive advertising
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups....

, algorithmic art
Algorithmic art
Algorithmic art, also known as algorithm art, is art, mostly visual art, of which the design is generated by an algorithm. Algorithmic artists are sometimes called algorists.- Overview :...

, videogames
VideoGames
VideoGames may refer to:*VideoGames, a mid-1990s magazine about video games.*Video games in general....

, social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

, ambient intelligence
Ambient intelligence
In computing, ambient intelligence refers to electronic environments that are sensitive and responsive to the presence of people. Ambient intelligence is a vision on the future of consumer electronics, telecommunications and computing that was originally developed in the late 1990s for the time...

, virtual reality
Virtual reality
Virtual reality , also known as virtuality, is a term that applies to computer-simulated environments that can simulate physical presence in places in the real world, as well as in imaginary worlds...

 and augmented reality
Augmented reality
Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is...

.

An essential feature of interactivity is that it is mutual: user and machine each take a more or less active role (see interaction
Interaction
Interaction is a kind of action that occurs as two or more objects have an effect upon one another. The idea of a two-way effect is essential in the concept of interaction, as opposed to a one-way causal effect...

). Most interactive computing systems are for some human purpose and interact with humans in human contexts. Manovich complains that ‘In relation to computer-based media, the concept of interactivity is a tautology. .... Therefore, to call computer media “interactive” is meaningless – it simply means stating the most basic fact about computers.’. Nevertheless the term is useful to denote an identifiable body of practices and technologies.

Any form of interface between the end user/audience
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature , theatre, music or academics in any medium...

 and the medium may be considered interactive. Interactive media is not limited to electronic media
Electronic media
Electronic media are media that use electronics or electromechanical energy for the end-user to access the content. This is in contrast to static media , which today are most often created electronically, but don't require electronics to be accessed by the end-user in the printed form...

 or digital media. Board game
Board game
A board game is a game which involves counters or pieces being moved on a pre-marked surface or "board", according to a set of rules. Games may be based on pure strategy, chance or a mixture of the two, and usually have a goal which a player aims to achieve...

s, pop-up book
Pop-up book
The term pop-up book is often applied to any three-dimensional or movable book, although properly the umbrella term movable book covers pop-ups, transformations, tunnel books, volvelles, flaps, pull-tabs, pop-outs, pull-downs, and more, each of which performs in a different manner...

s, gamebook
Gamebook
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages...

s, flip book
Flip book
A flip book or flick book is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. Flip books are often illustrated books for children, but may also be...

s and constellation wheels are all examples of printed interactive media. Books with a simple table of contents
Table of contents
A table of contents, usually headed simply "Contents" and abbreviated informally as TOC, is a list of the parts of a book or document organized in the order in which the parts appear...

 or index
Index (publishing)
An index is a list of words or phrases and associated pointers to where useful material relating to that heading can be found in a document...

 may be considered interactive due to the non-linear control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience
User experience
User experience is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such...

 is non-interactive sequential reading.

See also

  • Digital art
    Digital art
    Digital art is a general term for a range of artistic works and practices that use digital technology as an essential part of the creative and/or presentation process...

  • Digital media
    Digital media
    Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...

  • Information theory
    Information theory
    Information theory is a branch of applied mathematics and electrical engineering involving the quantification of information. Information theory was developed by Claude E. Shannon to find fundamental limits on signal processing operations such as compressing data and on reliably storing and...

  • Immersive virtual reality
  • Interactive advertising
    Interactive advertising
    Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups....

  • Interactive art
    Interactive art
    Interactive art is a form of installation-based art that involves the spectator in a way that allows the art to achieve its purpose. Some installations achieve this by letting the observer or visitor "walk" in, on, and around them; Some others ask the artist to become part of the artwork.Works of...

  • Interactive PR
    Interactive PR
    Interactive public relations, or interactive PR, is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing...

  • International Interactive Communications Society
    International Interactive Communications Society
    International Interactive Communications Society is a professional trade association for companies and individuals involved in interactive media. This organization traces its early roots to the days of interactive laser disc production in the San Francisco Bay Area during the 1980s...

  • Mass media
    Mass media
    Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

  • Media Psychology
    Media Psychology
    Media Psychology seeks an understanding of how people perceive, interpret, use, and respond to a media-rich world. In doing so, media psychologists can identify potential benefits and problems and promote the development of positive media ....

  • Media theory
  • Multimedia
    Multimedia
    Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or...

  • New media art
    New media art
    New media art is a genre that encompasses artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art, interactive art, computer robotics, and art as biotechnology...

  • User-generated content
    User-generated content
    User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...

  • Video Game
  • Artmedia
    Artmedia
    Artmedia, Seminar and Laboratory of the Aesthetics of Media and Communication, was one of the first scientific projects concerning the relationship between art, technology, philosophy and aesthetics. It was founded in 1985 at the University of Salerno...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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