InterMedia Outdoors
Encyclopedia
InterMedia Outdoors is an outdoors magazine
publishing
group in the United States
. They publish 17 hunting
, fishing
and shooting magazines, and own The Sportsman Channel
specialty channel
, which was purchased from its founders in June 2007. It is owned by the private equity firm InterMedia Partners
, who purchased the magazines from Primedia
in 2007.
In addition to traditional magazine publishing, InterMedia Outdoors is also involved with 11 top-rated TV
series, syndicated radio
, consumer
events, and brand
-driven merchandising
businesses.
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...
group in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. They publish 17 hunting
Hunting
Hunting is the practice of pursuing any living thing, usually wildlife, for food, recreation, or trade. In present-day use, the term refers to lawful hunting, as distinguished from poaching, which is the killing, trapping or capture of the hunted species contrary to applicable law...
, fishing
Fishing
Fishing is the activity of trying to catch wild fish. Fish are normally caught in the wild. Techniques for catching fish include hand gathering, spearing, netting, angling and trapping....
and shooting magazines, and own The Sportsman Channel
The Sportsman Channel
Sportsman Channel is a television speciality channel dedicated to hunting, shooting and fishing programming. It launched in 2003.-History:Sportsman Channel was started in 2003 by C. Michael Cooley and Todd D. Hansen of Muskego, Wisconsin...
specialty channel
Specialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....
, which was purchased from its founders in June 2007. It is owned by the private equity firm InterMedia Partners
InterMedia Partners
InterMedia Advisors, LLC, also known as InterMedia Advisors is a private equity investment firm focused on leveraged buyout and growth capital investments in the media sector....
, who purchased the magazines from Primedia
Primedia
PRIMEDIA Inc. is privately held American media company fully owned by TPG Capital.Consumer Source Inc. is the sole operating division of PRIMEDIA and helps millions of consumers find apartments, houses for rent, and new homes for sale through its Internet, mobile, and print products...
in 2007.
In addition to traditional magazine publishing, InterMedia Outdoors is also involved with 11 top-rated TV
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
series, syndicated radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
, consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
events, and brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
-driven merchandising
Merchandising
Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer...
businesses.
Publications
- Bowhunter
- Florida Sportsman
- Fly Fisherman
- Game & Fish
- Guns & Ammo
- Gun Dog
- Handguns
- In-Fisherman
- North American Whitetail
- Petersen's Bowhunting
- Petersen's Hunting
- Rifle Shooter
- Shallow Water Angler
- Shooting Times
- Shotgun News
- Walleye In-Sider
- Wildfowl