Insound is an online CD, vinyl

Gramophone record

A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

, digital

MP3

MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...

, and music related merchandise retailer that focuses primarily on the sale of indie rock

Indie rock

Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...

 and music from other similar genres

Indie (music)

In music, independent music, often shortened to indie music or "indie" is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous, Do-It-Yourself approach to recording and publishing....

. The company is located in Greenpoint

Greenpoint, Brooklyn

Greenpoint is the northernmost neighborhood in the New York City borough of Brooklyn. It is bordered on the southwest by Williamsburg at the Bushwick inlet, on the southeast by the Brooklyn-Queens Expressway and East Williamsburg, on the north by Newtown Creek and Long Island City, Queens at the...

 in Brooklyn

Brooklyn

Brooklyn is the most populous of New York City's five boroughs, with nearly 2.6 million residents, and the second-largest in area. Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second-most densely populated...

, New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

.

History

Insound was originally founded in 1998 by Christian Anthony, Matt Wishnow and Ari Sass. Wishnow and Sass had worked together at Elektra

Elektra Records

Elektra Records is an American record label owned by Warner Music Group. In 2004, it was consolidated into WMG's Atlantic Records Group. After five years of dormancy, the label was revived by Atlantic in 2009....

. The site took six months to build and first launched on March 1, 1999. The company gradually gained notoriety through its reviews, online zine

Zine

A zine is most commonly a small circulation publication of original or appropriated texts and images. More broadly, the term encompasses any self-published work of minority interest usually reproduced via photocopier....

s and promotion of then-small bands such as Death Cab for Cutie

Death Cab for Cutie

Death Cab for Cutie is an American alternative rock band formed in Bellingham, Washington in 1997. The band consists of Ben Gibbard , Chris Walla , Nick Harmer and Jason McGerr ....

. Insound also gained visibility through hosting events at CMJ

CMJ Music Marathon

CMJ Music Marathon & Film Festival is put on by CMJ Network. CMJ Music Marathon & Film Festival 2010 is scheduled for October 19–23 and will be headquartered at New York University and other downtown NYC venues.- History :...

 and South by Southwest

South by Southwest

South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...

(SXSW).

Insound became profitable in 2003. In 2008, more than half of the company's sales come from selling vinyl records, which have made a resurgence in the past decade.