Infopreneur
Encyclopedia
Infopreneur is a person whose primary business is gathering and selling electronic information. This term is a neologism portmanteau derived from the words "information
" and "entrepreneur
". An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet. They use existing data and target an audience.
The term is often used on the Internet
. The word infopreneur was registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In 1988, H. Skip Weitzen published "Infopreneurs: Turning Data Into Dollars" (John Wiley & Sons).
Before the explosive popularity of the Internet, at the turn of the millennium, such an occupation already existed. These legacy inforpreneurs sold their information in other mediums such as audio tapes, audio CD
s, CD-ROM
s, video
s, talk show
s, and conferences. The classification of infopreneur has created a new style of business on the Internet, which allows anybody with a computer and an Internet connection to start a businesses by publishing information that may appeal to a specific market.
There are generally two kinds of infopreneurs: those that sell information they have amassed on their own and those that earn commissions from selling information that they know nothing about. The latter may be considered more of a "information trafficker".
business. Unlike in traditional print publishing, the infopreneur puts down, in electronic form, what he/she knows from experience or what he/she learned and passes them on to the world through publishing on websites, blogs, ebooks, emails, etc..
- creating web sites and blogs to act as their storefront.
The infopreneur may attract traffic to his/her site by manipulating their site to appear higher on search engine
results. This may be done by creating a site that is robust in information, and configuring META
keywords and descriptions that accurately describes the web page. But often, infopreneurs that are out to get a "quick buck", will create a mash-together of information by publishing popular, sought after content, often incorporating RSS feeds from more popular sites. The infopreneur then makes money from Adsense
ads, affiliate
links, referrals and leads, and/or selling ebooks that are related to the search parameters and keywords. Essentially, these infopreneurs "piggy-back" on already established information. For example, there are many such splogs
that copy verbatim the articles from Wikipedia
.
Information
Information in its most restricted technical sense is a message or collection of messages that consists of an ordered sequence of symbols, or it is the meaning that can be interpreted from such a message or collection of messages. Information can be recorded or transmitted. It can be recorded as...
" and "entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
". An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet. They use existing data and target an audience.
The term is often used on the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
. The word infopreneur was registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In 1988, H. Skip Weitzen published "Infopreneurs: Turning Data Into Dollars" (John Wiley & Sons).
Before the explosive popularity of the Internet, at the turn of the millennium, such an occupation already existed. These legacy inforpreneurs sold their information in other mediums such as audio tapes, audio CD
Red Book (audio CD standard)
Red Book is the standard for audio CDs . It is named after one of the Rainbow Books, a series of books that contain the technical specifications for all CD and CD-ROM formats.The first edition of the Red Book was released in 1980 by Philips and Sony; it was adopted by the Digital Audio Disc...
s, CD-ROM
CD-ROM
A CD-ROM is a pre-pressed compact disc that contains data accessible to, but not writable by, a computer for data storage and music playback. The 1985 “Yellow Book” standard developed by Sony and Philips adapted the format to hold any form of binary data....
s, video
Video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...
s, talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....
s, and conferences. The classification of infopreneur has created a new style of business on the Internet, which allows anybody with a computer and an Internet connection to start a businesses by publishing information that may appeal to a specific market.
There are generally two kinds of infopreneurs: those that sell information they have amassed on their own and those that earn commissions from selling information that they know nothing about. The latter may be considered more of a "information trafficker".
Online publishing
As the infopreneur is his/her own developer, marketer, producer, and distributor - some infopreneurs consider themselves being in the publishingPublishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...
business. Unlike in traditional print publishing, the infopreneur puts down, in electronic form, what he/she knows from experience or what he/she learned and passes them on to the world through publishing on websites, blogs, ebooks, emails, etc..
Blogs and advertisements
Information traffickers do consider themselves infopreneurs. After all, they are making money out of information. Many of them utilize the power of the World Wide WebWorld Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
- creating web sites and blogs to act as their storefront.
The infopreneur may attract traffic to his/her site by manipulating their site to appear higher on search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
results. This may be done by creating a site that is robust in information, and configuring META
Meta
Meta- , is a prefix used in English to indicate a concept which is an abstraction from another concept, used to complete or add to the latter....
keywords and descriptions that accurately describes the web page. But often, infopreneurs that are out to get a "quick buck", will create a mash-together of information by publishing popular, sought after content, often incorporating RSS feeds from more popular sites. The infopreneur then makes money from Adsense
AdSense
Google AdSense which is a program run by Google Inc. allows publishers in the Google Network of content sites to automatically serve text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they...
ads, affiliate
Affiliate
An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...
links, referrals and leads, and/or selling ebooks that are related to the search parameters and keywords. Essentially, these infopreneurs "piggy-back" on already established information. For example, there are many such splogs
Spam blog
A spam blog, sometimes referred to by the neologism splog, is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads....
that copy verbatim the articles from Wikipedia
Wikipedia
Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 20 million articles have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site,...
.