Il teatro alla moda
Encyclopedia
Il teatro alla moda is a satirical pamphlet where its author, the Venetian composer Benedetto Marcello
Benedetto Marcello
Benedetto Marcello was a Venetian composer, writer, advocate, magistrate, and teacher.-Life:...

 (1686-1739), vents his critical opinions on the milieu of the Italian opera seria
Opera seria
Opera seria is an Italian musical term which refers to the noble and "serious" style of Italian opera that predominated in Europe from the 1710s to c. 1770...

in the first decades of the eighteenth century. It was first published anonymously in Venice
Venice
Venice is a city in northern Italy which is renowned for the beauty of its setting, its architecture and its artworks. It is the capital of the Veneto region...

, by the end of 1720. Virtually every aspect of opera seria and its social environment is mercilessly criticized by Marcello: the artificiality of plots, the stereotyped format of music, the extravagant scenography and machinery, the inability and venality of composers and poets, the vanity and vulgarity of singers, the avidity of impresarios, the ineptitude of musicians.

The full title reads "THE FASHIONABLE THEATER - OR - safe and easy METHOD for correctly composing and performing Italian OPERAS in the modern style, - In which - useful and necessary Advice is given to Librettists, Composers, Musicians of both sexes, Impresarios, Performers, Engineers, and Scene Painters, comic Characters, Tailors, Pages, Dancers, Prompters, Copyists, Protectors, and MOTHERS of female Virtuoso singers, & other People belonging to Theater." In fact, Il teatro alla moda is written as a series of chapters where advice is ironically given to the various people involved in operatic productions, in order to meet "the modern customs" and bizarre requirements of such theatrical events.

Besides the title, the frontispiece contains several allusions to well-known protagonists of the Venetian theater of the time. For instance, the publisher's name "Aldiviva Licante" refers, by means of anagrams, both to Antonio Vivaldi
Antonio Vivaldi
Antonio Lucio Vivaldi , nicknamed because of his red hair, was an Italian Baroque composer, priest, and virtuoso violinist, born in Venice. Vivaldi is recognized as one of the greatest Baroque composers, and his influence during his lifetime was widespread over Europe...

, then very famous as an opera composer, and to the singer Caterina Canteli.

The text of Il teatro alla moda exhibits several peculiarities. First, there is a certain degree of schizophrenic attitude, that may be revealing Marcello's ambivalent stance with respect to operatic music, as a critic and composer. For instance, the dedicatory is by "the author of the book to its composer." Second, it contains a large amount of surrealistic elements. They reach a climax in the last chapter, "The Raffle" (presumably organized by the mother of a young female singer), where the prizes include "a full dress of modern poet in fever-colored tree bark, wrapped with metaphors, translations, hyperboles", and "the pen that wrote Il teatro alla moda." The printing accompanies these peculiarities with a chaotic use of italic and normal typography and of capital fonts.

Translated excerpts (typography preserved)

"To the Poets - In the first place, the modern Poet should not have read and should never read the ancient Authors, Latin or Greek. And this is because the ancient Greeks or Latins have never read the moderns."

"To the Music Composers - The modern Music Composer should possess no knowledge about the Rules of good composition, except for some principle of universal practice... He should not understand the numeric Musical Proportions, nor the optimal effect of contrary Motions, or the bad Relation of Tritones and augmented Intervals."

"To the Singers - It is not necessary that the VIRTUOSO can read, or write, or have a good pronunciation of vowels, and of single and double Consonants, or understand the sense of Words, etc., but it is better if he mistakes Senses, Letters, Syllables, etc., in order to perform Ornaments, Trills, Appoggiature, very long Cadences, etc. etc. etc."

"To the Mothers of Female Singers - When the Girls have an audition with the Impresario, they (the mothers) will move the mouth with them, will prompt them the usual Ornaments and Trills and, asked about the age of the Virtuosa, will cut down at least ten years."

Further reading

  • Benedetto Marcello, Il Teatro alla Moda (Castelvecchi, Roma, 1993).
  • Eleanor Selfridge-Field, Marcello, Sant'Angelo, and Il Teatro alla Moda, in L. Bianconi and G. Morelli, eds. Antonio Vivaldi. Teatro musicale, cultura e società, vol. II (Olschki, Firenze, 1982).
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