Ik Junoon (Paint it red)
Encyclopedia
"Ik Junoon" (Hindi: इक जूनून); A Passion) is a song by composer trio Shankar Ehsaan Loy for the film Zindagi Na Milegi Dobara
Zindagi Na Milegi Dobara
Zindagi Na Milegi Dobara is a 2011 Bollywood coming-of-age film, directed by Zoya Akhtar and produced by Farhan Akhtar and Ritesh Sidhwani of Excel Entertainment. The film features an ensemble cast including Hrithik Roshan as Arjun, Abhay Deol as Kabir and Farhan Akhtar as Imraan...

. The song was performed by Clinton Cerejo
Clinton Cerejo
Clinton Cerejo is known for his contributions in the music department for Indian films. His range of work includes playback singing, vocal arrangements, musical arrangements, background scores, music programming, production...

, Vishal Dadlani and Alyssa Mendonsa
Alyssa Mendonsa
Alyssa Mendonsa in Delhi is an upcoming playback singer who has made her debut as a singer in the film Karthik Calling Karthik in which she sang Uff Teri Adaa....

 while the lyrics was penned by Javed Akhtar
Javed Akhtar
Javed Akhtar is a poet, lyricist and scriptwriter from India. Some of his most successful work was done in the late 1970s and 1980s with Salim Khan as half of the script-writing duo credited as Salim-Javed...

.

Background

S-E-L were asked to compose a Ambient house
Ambient house
Ambient house, a music genre that first emerged in the late 1980s, is a sub-genre of house music, combining elements of acid house and ambient music...

 song by director Zoya Akhtar. They composed the song and gave it pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 twist to it, so that it fits the situation well. The Vocoder
Vocoder
A vocoder is an analysis/synthesis system, mostly used for speech. In the encoder, the input is passed through a multiband filter, each band is passed through an envelope follower, and the control signals from the envelope followers are communicated to the decoder...

 was used for getting the robotic voice effect. The song is all about losing yourself in the moment. The promo of the songs was released on 27 May 2011.

Music video

The La Tomatina festival of Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 was re-created for the shoot of the song. It was shot in Bunyol, Valencia, Spain. Almost 16 tons on tomatoes were used for the shoot and they were flown in from Portugal. The import of tomatoes itself cost the producers about 1 crore. The song features Hrithik Roshan
Hrithik Roshan
Hrithik Roshan is an Indian actor who appears in Bollywood films.After having appeared in films as a child actor in the 1980s, Roshan made his film debut in a leading role in Kaho Naa... Pyaar Hai for which Roshan earned his Filmfare Awards for Best Actor and Best Male Debut...

, Abhay Deol
Abhay Deol
Abhay Deol is an Indian actor from Mumbai, India. He is an Indian film actor and producer whose family has a long history in the Hindi film industry. Deol has appeared in films such as Dev.D and Oye Lucky! Lucky Oye!. He is the nephew of Bollywood actor Dharmendra, and the cousin of Sunny Deol and...

, Farhan Akhtar
Farhan Akhtar
Farhan Akhtar is an Indian filmmaker, script writer, actor, playback singer, lyricist, film producer in Hindi cinema and a television host.His directorial debut Dil Chahta Hai won a National Film Award for Best Feature Film in Hindi...

, Katrina Kaif
Katrina Kaif
Katrina Kaif is a British Indian actress and former model who appears in Indian films, mainly in the Hindi-language film industry. She has also appeared in Telugu and Malayalam films. She was voted the sexiest Asian woman in the world by Eastern Eye in the years 2008, 2009, 2010 and 2011...

 and Ariadna Cabrol. The actors had to clean themselves up with hot water after every shot. They all were so sick of tomatoes after the shoot, that they couldn't eat any dish containing tomatoes for weeks

Reception and Chart Performance

Bollywood Hungama
Bollywood Hungama
Bollywood Hungama is a leading Bollywood entertainment website, owned by hungama.com....

described the song as, "full of 'masti', 'maza' and energy through visuals with the sound being totally subtle.", while Rediff review remarked, a sublime rhythm and minimalist ambience to work up a state of ecstasy which is irresistible

The song was an instant hit and rocked the music charts, as it entered the Radio Mirchi
Radio Mirchi
Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd , which is one of the subsidiaries of The Times Group....

Top 20 list of the week at #1 and regained and maintained its #1 spot in third week, after dropping to #2 in the second week. The song made its entry in the Planet Bollywood charts at #6 and climbed two spots to #4 in one week. While at the BBC Asian Charts
BBC Asian Network
BBC Asian Network is a British radio station serving those originating from and around the Indian subcontinent. The music and news comes out of the main urban areas where there are significant communities with these backgrounds. The station has production centres in Birmingham, Leicester and London...

, the song debuted at #40 and leaped to #7 in 6 weeks.

External links

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