Idolos de Juventud
Encyclopedia
Idolos de Juventud is a Spanish-language telenovela
produced by the United States-based television
network Telemundo
.
This limited-run series about a fictional pop-music reality show in Mexico debuts during the summer of 2008, airing weekdays from 7-8 p.m. It will air in the US with only a single 30-second commercial per episode -- and instead feature pervasive product placement
woven into each episode.
Telemundo
is expected to air 40 episodes of this short-form novela on weeknights over about eight weeks. As with most of its other soap operas, the network will broadcast English subtitles as closed captions on CC3. Aurelio Valcárcel Carrol
is executive producer and the cast includes Karla Díaz-Leal, Marcela Garcia, Patricia Sirvent, Eduardo Cuervo and Jencarlos Canela. The show is shot at Telemundo Studios, Miami.
The series features Ramón Armendariz, a handsome pop music producer who launches the careers of Mexico’s hottest singers, including that of his beautiful wife Gloria. Their combined egos wreck their relationship, however, making their marriage unhappy. As his wife's star is falling, he devises a spectacular American Idol
-style reality show to find a new singing sensation.
He discovers two vivacious, passionate stars who fall madly in love on stage. Valentín is a handsome, yet determined young man from humble roots who never needs an excuse to sing. Victoria is an adorable young singer whose beauty matches her voice.
Destiny unites these two stars, but their passion faces a major test. Gloria demands Valentín’s attention, leading him to a new life that spins out of control. Love must survive the trials of fame.
Telemundo wants to retain viewers who might ordinarily tune away or fast-forward during commercial breaks. Network executives plan to sign deals for all seven packages by early next year, then the show's writers will write scripts that integrate the sponsor's products. They also say Idolos will still be a quality show -- and that the ads will be subtle enough that the serial is watchable.
Telenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...
produced by the United States-based television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
network Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....
.
This limited-run series about a fictional pop-music reality show in Mexico debuts during the summer of 2008, airing weekdays from 7-8 p.m. It will air in the US with only a single 30-second commercial per episode -- and instead feature pervasive product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
woven into each episode.
Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....
is expected to air 40 episodes of this short-form novela on weeknights over about eight weeks. As with most of its other soap operas, the network will broadcast English subtitles as closed captions on CC3. Aurelio Valcárcel Carrol
Aurelio Valcárcel Carrol
Aurelio Valcárcel Carroll is a television producer and director known for his association with the Telemundo television network.His credits include Tierra de Pasiones, La Viuda de Blanco, Prisionera and Dame Chocolate. He is sometimes billed as Aurelio Valcárcel...
is executive producer and the cast includes Karla Díaz-Leal, Marcela Garcia, Patricia Sirvent, Eduardo Cuervo and Jencarlos Canela. The show is shot at Telemundo Studios, Miami.
Story
This summary is based on Telemundo's May upfront presentation. Storylines may change dramatically by the time this series airs.The series features Ramón Armendariz, a handsome pop music producer who launches the careers of Mexico’s hottest singers, including that of his beautiful wife Gloria. Their combined egos wreck their relationship, however, making their marriage unhappy. As his wife's star is falling, he devises a spectacular American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...
-style reality show to find a new singing sensation.
He discovers two vivacious, passionate stars who fall madly in love on stage. Valentín is a handsome, yet determined young man from humble roots who never needs an excuse to sing. Victoria is an adorable young singer whose beauty matches her voice.
Destiny unites these two stars, but their passion faces a major test. Gloria demands Valentín’s attention, leading him to a new life that spins out of control. Love must survive the trials of fame.
Product Placement
Telemundo will air several seven packages of product placements instead of regular commercials. Only one 30-second spot will appear during each episodes, either near the very beginning or end of the show. It will use three types of product insertion, each more expensive than the other:http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=64367- Passive integration is when a product simply appears on-camera during a scene.
- Active integration refers to a scene where a character interacts with a product.
- Storyline integration refers to a product becoming part of the show's plot.
Telemundo wants to retain viewers who might ordinarily tune away or fast-forward during commercial breaks. Network executives plan to sign deals for all seven packages by early next year, then the show's writers will write scripts that integrate the sponsor's products. They also say Idolos will still be a quality show -- and that the ads will be subtle enough that the serial is watchable.
Cast
- Héctor SoberónHéctor SoberónHéctor Soberón Lorenzo , better known as Héctor Soberón, is a Mexican actor.-Acting career:...
- Karla Díaz-Leal
- Marcela Garcia
- Eduardo CuervoEduardo CuervoEduardo Cuervo is a Mexican actor. Best known for his participation in various telenovelas produced by Televisa, such as Abrázame muy fuerte, Amigas y Rivales, and Mujer de Madera.- Career :...
- Jencarlos CanelaJencarlos CanelaJencarlos Canela is an American actor and musician. He is best known for playing the leading roles in the telenovelas Más Sabe el Diablo and Mi Corazón Insiste.-Biography:...
- Patricia Sirvent
External links
- Telemundo English publicity site with teaser trailer