Idea Rebel is a Canadian privately held company

Privately held company

A privately held company or close corporation is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock to the general public on the stock market exchanges, but rather the...

, specializing in many areas of digital marketing

Digital marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...

, including mobile experiences, social media strategies, search and analytics, interface design, usability, and branding.

The company is headquartered in Gastown

Gastown

Gastown is a national historic site in Vancouver, British Columbia, at the northeast end of Downtown adjacent to the Downtown Eastside. Its historical boundaries were the waterfront , Columbia Street, Hastings Street, and Cambie Street, which were the borders of the 1870 townsite survey, the proper...

, Vancouver

Vancouver

Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

 and has a European office in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, with 25 employees worldwide. Idea Rebel specializes in internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 and digital

Digital

A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 marketing, serving clients including Electronic Arts

Electronic Arts

Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

, Mountain Equipment Coop, Quiksilver

Quiksilver

Quiksilver, Inc. , is an American company based in Huntington Beach, California, one of the world's largest manufacturers of surfwear and other boardsport-related equipment...

, and Virgin.

History

The company was founded in 2008 in Vancouver by Jamie Garratt (current acting CEO), Aimee Croteau (CCO

CCO

CCO may refer to:Organizational positions:*Chief communications officer, the executive responsible for communications, public relations and/or public affairs*Chief commercial officer, the executive responsible for commercial strategy and development...

), and Neil Hayes (current acting COO

Chief operating officer

A Chief Operating Officer or Director of Operations can be one of the highest-ranking executives in an organization and comprises part of the "C-Suite"...

).

By 2009 Idea Rebel was in the Canadian digital advertising market with some iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 apps, including a 2010 Weather and Venues app that serviced attendees of the Vancouver 2010 Winter Olympics  and an avalanche safety app developed for Mountain Equipment Coop.

In 2010 Idea Rebel posted a video they took during the Vancouver 2010 Winter Olympics Torch relay on Youtube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

. The video showed a pedestrian getting arrested by the Vancouver Police after touching the flame of the Olympic Torch. The video got over 300,000 views and over 1,000 comments.

Philanthropy and The Environment

Idea Rebel is involved in green and fund-raising initiatives. The company has set up an annual fundraiser to support the BC Cancer Foundation

BC Cancer Foundation

Established in 1935, the BC Cancer Foundation is an independent charitable organization that raises and stewards resources to directly support breakthrough research and compassionate care at the BC Cancer Agency throughout the province of British Columbia...

.

Garratt claims they use no paper, printers, fax machines, and rely on natural lighting.