ICI Paris XL
Encyclopedia
ICI Paris XL is a perfume shop chain founded in the late 1960s in Belgium
. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on the their way to buy perfume from the famous French capital Paris
. The XL refers to the location of the companies first store, which was located in Ixelles , which is a suburb of Brussels
.
The Company was acquired by the Kruidvat
Group in 1996, which then in-turn became part of the A.S. Watson Group
in 2002.
After the acquisition by the A.S. Watson Group
, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in three different countries, Belgium
, The Netherlands and Luxembourg
. Each store is stylish, with a contemporary design, while the range of luxury fragrances includes top designers and the most exclusive brands, making ICI Paris XL the market leader in this sector.
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on the their way to buy perfume from the famous French capital Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
. The XL refers to the location of the companies first store, which was located in Ixelles , which is a suburb of Brussels
Brussels
Brussels , officially the Brussels Region or Brussels-Capital Region , is the capital of Belgium and the de facto capital of the European Union...
.
The Company was acquired by the Kruidvat
Kruidvat
Kruidvat is a Dutch retail, pharmacy, health and beauty chain which also has branches in Belgium. The first Kruidvat was opened in 1975 by Dick Siebrand. In addition to Kruidvat itself, Kruidvat Holding also owned ICI Paris XL and Trekpleister in the Netherlands and Belgium...
Group in 1996, which then in-turn became part of the A.S. Watson Group
A.S. Watson Group
The A.S. Watson Group is the world's largest Health & Beauty retailer, with over 9,400 stores in 33 markets worldwide serving over 25 million customers per week....
in 2002.
After the acquisition by the A.S. Watson Group
A.S. Watson Group
The A.S. Watson Group is the world's largest Health & Beauty retailer, with over 9,400 stores in 33 markets worldwide serving over 25 million customers per week....
, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in three different countries, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, The Netherlands and Luxembourg
Luxembourg
Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...
. Each store is stylish, with a contemporary design, while the range of luxury fragrances includes top designers and the most exclusive brands, making ICI Paris XL the market leader in this sector.