I.T
Encyclopedia
I.T is a Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

 fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 conglomerate founded in 1988. It owns a number of Hong Kong brands which it retails as well as distributing Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an and Japanese
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 brands such as French Connection
French Connection (clothing)
French Connection is a retailer and wholesaler of fashion clothing and accessories. Founded in 1972 by Stephen Marks it is based in London, is listed on the London Stock Exchange and operates globally....

 and A Bathing Ape
A Bathing Ape
A Bathing Ape is a Japanese clothing company founded by Nigo in 1993. The company specializes in men's, women's and kids' lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto...

. It has a large presence in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, the only area where it does business.

History

I.T started in 1988 as a distributor of "hard to find" labels in Hong Kong, but more recently developed its own fashion brands.

Stores

I.T operates stores under the name "I.T" for adults and "i.t" for youth which distribute all the brands under its name, and also operates individual stores for its sub-brands, such as 5CM.
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Brands owned

  • 5cm
  • B+ab
  • Izzue.com
    Izzue
    Izzue is a fashion brand, part of the Hong Kong fashion conglomerate I.T pronounced like "Issue". Stores are scattered across Asia including Hong Kong, China, Thailand, Malaysia, Macau, Taiwan, and Saudi Arabia. Also in Germany. The style is casual urban, and desaturated. Promotional material uses...

  • Chocoolate
  • I.T loves mickey
  • X-Large
    X-Large
    X-Large is a clothing store/line founded in Los Angeles in 1991. It soon became popular with urban youth and hip-hop artists . It is very popular in Hong Kong, it is most famous for its Ape Logo...

  • tout a coup
  • Visvim
  • A Bathing Ape
    A Bathing Ape
    A Bathing Ape is a Japanese clothing company founded by Nigo in 1993. The company specializes in men's, women's and kids' lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto...

  • Fingercroxx
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