I'm Serious
Encyclopedia
I'm Serious is the debut studio album
Studio album
A studio album is an album made up of tracks recorded in the controlled environment of a recording studio. A studio album contains newly written and recorded or previously unreleased or remixed material, distinguishing itself from a compilation or reissue album of previously recorded material, or...

 by American rapper T.I.
T.I.
Clifford Joseph Harris, Jr. , better known by his stage name T.I., is an American rap artist, film and music producer, actor and author. He is also the founder and co-chief executive officer of Grand Hustle Records....

, released on October 9, 2001 through Arista Records
Arista Records
Arista was an American record label. It was a wholly owned subsidiary of Sony Music Entertainment and operated under the RCA Music Group. The label was founded in 1974 by Clive Davis, who formerly worked for CBS Records...

. The album spawned the eponymous single, which featured Jamaica
Jamaica
Jamaica is an island nation of the Greater Antilles, in length, up to in width and 10,990 square kilometres in area. It is situated in the Caribbean Sea, about south of Cuba, and west of Hispaniola, the island harbouring the nation-states Haiti and the Dominican Republic...

n reggae
Reggae
Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.Reggae is based...

 entertainer Beenie Man
Beenie Man
Anthony Moses Davis , better known by his stage name Beenie Man, is a Grammy award winning Jamaican reggae artist. He is the self-proclaimed "King of the Dancehall".-Biography:...

. His debut single, "I'm Serious," was released on June 26, 2001. The single received little airplay and failed to chart.

The album included guests appearances from Pharrell Williams
Pharrell Williams
Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

 of The Neptunes
The Neptunes
The Neptunes are a record production duo consisting of Pharrell Williams and Chad Hugo, who are credited with contributing the sound for many successful hip hop, R&B and pop artists in the late-1990s and 2000s...

 (who called him "the Jay-Z
Jay-Z
Shawn Corey Carter , better known by his stage name Jay-Z, is an American rapper, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2010...

 of the South"), Jazze Pha
Jazze Pha
Phalon Anton Alexander , also known as Jazze Pha , is an American singer, and songwriter.raised in Memphis, TN; son of James Alexander ....

, Too Short, Bone Crusher, Lil Jon
Lil Jon
Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...

, Mac Boney, Pastor Troy
Pastor Troy
Micah LeVar Troy is an American rapper, actor, and record producer. He is also a member of the hardcore rap group D.S.G.B. .-Early life:Micah LeVar Troy was born on November 18, 1977 in Augusta, Georgia...

, P$C
P$C
P$C, or Pimp Squad Click, is an American Southern rap group from Atlanta, Georgia.-Biography:Formed by rapper T.I. and his longtime companions Big Kuntry King,C-Rod, AK & Mac Boney. All of the members are signed to Grand Hustle Records, as well as the group...

 and Youngbloodz
YoungBloodZ
YoungBloodZ are an American Southern rap duo from Atlanta, Georgia, comprising members J-Bo and Sean P YoungBloodZ are an American Southern rap duo from Atlanta, Georgia, comprising members J-Bo (born Jeffrey Ray Grigsby on October 4, 1977) and Sean P YoungBloodZ are an American Southern rap duo...

. The album featured production from DJ Toomp
DJ Toomp
Aldrin Davis, better known as DJ Toomp, is an award-winning American record producer and DJ who works in Atlanta, Georgia. In the late 1980s he was MC Shy-D's DJ and went on tour with him and the 2 Live Crew as they performed at various venues across the country with other artists such as N.W.A...

, Craig Love, Maseo, Brian Kidd, The Neptunes
The Neptunes
The Neptunes are a record production duo consisting of Pharrell Williams and Chad Hugo, who are credited with contributing the sound for many successful hip hop, R&B and pop artists in the late-1990s and 2000s...

, Jazze Pha
Jazze Pha
Phalon Anton Alexander , also known as Jazze Pha , is an American singer, and songwriter.raised in Memphis, TN; son of James Alexander ....

, Yung D, Lil Jon
Lil Jon
Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...

 and T.I. himself.

Despite the album's guests appearances and production team, the album peaked at number 98 on the U.S. Billboard 200
Billboard 200
The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists...

 chart, and only sold 163,000 copies in the United States. Upon its release, critics pointed to the fact that many of the tracks sounded the same and that a few were blatant rip-offs. Other critics commented saying, "T.I. claims to be the king of the South, but fails to show and prove. He does, however, have potential. If his talent ever matches his confidence, he may be headed for stardom."

Due to the poor commercial reception of the album, T.I. asked for a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 deal with Arista Records or be released from his contract; he was subsequently dropped from the label. It is his lowest-selling album to date with only 268,000 copies sold.

Background

T.I. was born Clifford Joseph Harris Jr. on September 25, 1980, in Riverdale
Riverdale, Georgia
Riverdale is a city in Clayton County, Georgia, United States. The population was 12,478 at the 2000 census.-Geography:Riverdale is located at .-Demographics:...

, Atlanta, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

, the son of the late Clifford "Buddy" Harris Sr. and Violeta Morgan. He was raised by his grandparents in Bankhead
Bankhead (Atlanta)
Bankhead is an Atlanta, Georgia neighborhood located west of downtown Atlanta. It's surrounded by Grove Park to the west, Washington Park and Hunter Hills to the South, Midtown West to the East and Northeast . It is also flanked by Rockdale to the Northwest. At its center is MARTA's Bankhead...

, Atlanta, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

. He lived in a family that existed in a constant struggle to survive. In an article for the America's Intelligence Wire, he described them as hustlers: "When I say hustle, I don't mean necessarily broke the law and sold drugs but, I mean that they didn't know where their next check was coming from. They had to get theirs day by day, and they got it, some more than others." His father lived in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 and he would often go up there to visit him. His father suffered from Alzheimer's and later died from the disease. T.I. was interested in rap music at the young age of seven, and found that he could entertain his relatives and feel included. T.I. began rapping
Rapping
Rapping refers to "spoken or chanted rhyming lyrics". The art form can be broken down into different components, as in the book How to Rap where it is separated into “content”, “flow” , and “delivery”...

 at age nine. He was making demos of his music by age ten or eleven. But street life interfered, and by age 14 he was dealing drugs and had been arrested numerous times. He attended Douglass High School, but later dropped out. As a teenager, he was a drug dealer
Illegal drug trade
The illegal drug trade is a global black market, dedicated to cultivation, manufacture, distribution and sale of those substances which are subject to drug prohibition laws. Most jurisdictions prohibit trade, except under license, of many types of drugs by drug prohibition laws.A UN report said the...

. He was once known as Rubber Band Man, a reference to the custom of wearing rubber bands around the wrist to denote wealth in terms of drugs or money because they would be used for stacking thousands of dollars in a single rubber band. By age 14, he had been arrested several times. He was nicknamed "Tip" after his paternal great-grandfather. Despite the troublesome upbringing, T.I. was still drawn to music. He got a manager and was heard in an audition by Kawan "KP" Prather, a record executive, better known in the music business as K.P., who was working on a spin-off of Arista Records
Arista Records
Arista was an American record label. It was a wholly owned subsidiary of Sony Music Entertainment and operated under the RCA Music Group. The label was founded in 1974 by Clive Davis, who formerly worked for CBS Records...

 called Ghet-O-Vision Entertainment discovered T.I.. After the audition, T.I. was quickly signed when he was a teenager. Upon signing with Arista Records
Arista Records
Arista was an American record label. It was a wholly owned subsidiary of Sony Music Entertainment and operated under the RCA Music Group. The label was founded in 1974 by Clive Davis, who formerly worked for CBS Records...

 a subsidiary of LaFace Records
LaFace Records
LaFace Records is an American record label, owned and operated by Sony Music Entertainment.-Company history:LaFace was formed in 1989 as a joint venture between the producing duo Antonio "L.A." Reid & Kenneth "Babyface" Edmonds, and Arista Records. The combined nicknames of the duo's successful...

 in 2001, he shortened his name to T.I. out of respect for label mate Q-Tip
Q-Tip (rapper)
Kamaal Ibn John Fareed , better known by his stage name Q-Tip, is an American hip hop artist, producer, singer, and actor from St. Albans, Queens, New York, part of the critically acclaimed group A Tribe Called Quest...

.

Music

The central theme of the album is T.I.'s arrival on the rap scene, which is particularly evident in songs like the eponymous "I'm Serious" that focus on boasts about his own rapping prowess. Although he starts out the album with an intro alluding to his prowess as a Pimp
Pimp
A pimp is an agent for prostitutes who collects part of their earnings. The pimp may receive this money in return for advertising services, physical protection, or for providing a location where she may engage clients...

, Drug dealer, and Hustler
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

, T.I.'s storytelling ability is on full display in the album's first song Still Ain't Forgave Myself in which he illuminates the life experiences that led to his current position. Even though most of the other cuts on I'M SERIOUS find him reveling in that role, T.I. possesses the narrative skill, dramatic overview, and low-key delivery that allow his gangsta boasts to go down easily. Chooz U and the Too Short collaboration Hotel are two other songs where T.I.'s rapping ability shines in the album, and the beats help emphasize his ability. He is also very aware of his roots on the album, as references to various locales in Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

 like Campbellton Road, Old National, Bankhead
Bankhead (Atlanta)
Bankhead is an Atlanta, Georgia neighborhood located west of downtown Atlanta. It's surrounded by Grove Park to the west, Washington Park and Hunter Hills to the South, Midtown West to the East and Northeast . It is also flanked by Rockdale to the Northwest. At its center is MARTA's Bankhead...

 and College Park, Georgia
College Park, Georgia
College Park is a city located partly in Fulton County, Georgia and partially in Clayton County, Georgia, in the United States. As of the 2010 census, the city population was 13,942...

 are scattered throughout the album.

Prior to the album's release T.I confirmed that guests on the album would include Mac Boney, Pharrell Williams
Pharrell Williams
Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

, Too Short, P$C
P$C
P$C, or Pimp Squad Click, is an American Southern rap group from Atlanta, Georgia.-Biography:Formed by rapper T.I. and his longtime companions Big Kuntry King,C-Rod, AK & Mac Boney. All of the members are signed to Grand Hustle Records, as well as the group...

, Bone Crusher, YoungBloodZ
YoungBloodZ
YoungBloodZ are an American Southern rap duo from Atlanta, Georgia, comprising members J-Bo and Sean P YoungBloodZ are an American Southern rap duo from Atlanta, Georgia, comprising members J-Bo (born Jeffrey Ray Grigsby on October 4, 1977) and Sean P YoungBloodZ are an American Southern rap duo...

, Pastor Troy
Pastor Troy
Micah LeVar Troy is an American rapper, actor, and record producer. He is also a member of the hardcore rap group D.S.G.B. .-Early life:Micah LeVar Troy was born on November 18, 1977 in Augusta, Georgia...

 and Lil Jon
Lil Jon
Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...

. The album also featured production from various artists including DJ Toomp
DJ Toomp
Aldrin Davis, better known as DJ Toomp, is an award-winning American record producer and DJ who works in Atlanta, Georgia. In the late 1980s he was MC Shy-D's DJ and went on tour with him and the 2 Live Crew as they performed at various venues across the country with other artists such as N.W.A...

, Craig Love, Maseo, Brian Kidd, The Neptunes
The Neptunes
The Neptunes are a record production duo consisting of Pharrell Williams and Chad Hugo, who are credited with contributing the sound for many successful hip hop, R&B and pop artists in the late-1990s and 2000s...

, Jazze Pha
Jazze Pha
Phalon Anton Alexander , also known as Jazze Pha , is an American singer, and songwriter.raised in Memphis, TN; son of James Alexander ....

, Yung D, Lil Jon
Lil Jon
Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...

 and T.I. himself. The album's production is one of its strongest points with an abnormally strong cast of producers for an underground rapper's debut album.

Singles and notable songs

The first and only single of the album was, "I'm Serious", it was released on June 26, 2001, and it didn't make or peaked on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

. The single was produced by The Neptunes
The Neptunes
The Neptunes are a record production duo consisting of Pharrell Williams and Chad Hugo, who are credited with contributing the sound for many successful hip hop, R&B and pop artists in the late-1990s and 2000s...

 and it features Beenie Man
Beenie Man
Anthony Moses Davis , better known by his stage name Beenie Man, is a Grammy award winning Jamaican reggae artist. He is the self-proclaimed "King of the Dancehall".-Biography:...

. The single had little airplay and failed to chart. The label would not release another single or video for the album, so T.I. created a video for "Dope Boyz", which had not a video nor single released, but can be seen on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

. The single was produced by DJ Toomp
DJ Toomp
Aldrin Davis, better known as DJ Toomp, is an award-winning American record producer and DJ who works in Atlanta, Georgia. In the late 1980s he was MC Shy-D's DJ and went on tour with him and the 2 Live Crew as they performed at various venues across the country with other artists such as N.W.A...

, and it also failed to chart.

The song "Still Ain't Forgave Myself" was performed for the first time during T.I.'s VH1 Storytellers
VH1 Storytellers
Storytellers is a television music series produced by the VH1 network.In each episode artists perform in front of a live audience, and tell stories about their music, writing experiences and memories, somewhat similar to MTV Unplugged...

episode, nearly ten years after the album's release.

Commercial performance

I'm Serious was released on October 9, 2001 through Arista Records
Arista Records
Arista was an American record label. It was a wholly owned subsidiary of Sony Music Entertainment and operated under the RCA Music Group. The label was founded in 1974 by Clive Davis, who formerly worked for CBS Records...

 in the United States. In its first week of release, I'm Serious made its debut on the Billboard 200
Billboard 200
The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists...

 albums chart at number 98, and it debuted at number 27 on the Top R&B/Hip-Hop Albums
Top R&B/Hip-Hop Albums
Top R&B/Hip-Hop Albums is a chart published by Billboard magazine that ranks R&B and hip hop albums based on sales compiled by Nielsen SoundScan. The name of the chart was changed from Top R&B Albums in 1999...

 chart. The album only sold 163,000 copies in the United States. Due to the poor commercial reception of the album, T.I. was dropped from Arista Records. It is his lowest-selling album to date with only 268,000 copies sold.

Critical response

Upon its release, I'm Serious received generally mixed to favorable reviews from most music critics. Some critics pointed to the fact that many of the tracks sounded the same and that a few were blatant rip-offs. Allmusic writer Jon Azpiri wrote "T.I. claims to be the king of the South, but on I'm Serious he fails to show and prove. He does, however, have potential. If his talent ever matches his confidence, he may be headed for stardom." Down-South gave the album a four out of five stars saying "With his solo finally about to drop, this album should be his gateway into the mainstream arena. Overall, this album is all I expected plus more. I don't seen how anyone couldn't like it because it's so much diversity. So when you see this album on store shelves, be sure to grab it, you won't be disappointed."

HipHopDX wrote "Lyrically, Atlanta-bred T.I. (TIP to kids around the way) isn't far behind a lot of other gifted young cats tryin' to make it in the rap game. But rather than doing stand-up on the mic or seeing how many words he can rhyme with Versaci, this 20-year-old tells wonderfully-detailed stories on I'm Serious about coming up when all the elements try to keep you down. But T.I.'s at his best when he uses his head and not his, well, head. Similarly, I'm Serious gets it done by talking about familiar hip hop topics (gats, girls and makin' green), but doing it in a way that somehow comes off as fresh and original." Rhapsody
Rhapsody (online music service)
Rhapsody is an online music store subscription service, launched in December 2001, and available in the United States only. On April 6, 2010, Rhapsody officially declared its independence from RealNetworks. Downloaded files come with restrictions on their use, enforced by Helix, Rhapsody's version...

 writer Sam Chennault wrote "The opening salvo from one of Southern hip-hop's most charismatic emcees, I'm Serious is more introspective and less bombastic than T.I.'s subsequent work. "Still Ain't Forgave Myself" and "What Happened" are surprisingly tender, though "Dope Boyz" and the Neptunes-produced "What's Your Name" set the stage for the emergence of T.I.'s playa/pusha persona."

Track listing

Personnel

Credits for I'm Serious adapted from Allmusic.
  • Beenie Man
    Beenie Man
    Anthony Moses Davis , better known by his stage name Beenie Man, is a Grammy award winning Jamaican reggae artist. He is the self-proclaimed "King of the Dancehall".-Biography:...

     - Performer
  • Josh Butler - Engineer
  • Andrew Coleman - Engineer
  • Myrna Crenshaw - Vocals (Background)
  • DJ Toomp
    DJ Toomp
    Aldrin Davis, better known as DJ Toomp, is an award-winning American record producer and DJ who works in Atlanta, Georgia. In the late 1980s he was MC Shy-D's DJ and went on tour with him and the 2 Live Crew as they performed at various venues across the country with other artists such as N.W.A...

     - Producer
  • Jay Goin - Mixing
  • Robert Hannon - Mixing
  • Troy Hightower - Mixing
  • Chad Hugo
    Chad Hugo
    Charles Edward Hugo is an American musician and record producer. He is best known as one half of the music production and writing duo The Neptunes and as a member of the funk/rock band N.E.R.D. He is a saxophonist, pianist and guitarist...

     - Arranger
  • Dave "DasKyz" Hummel - Engineer

  • James Humphreys - Assistant Engineer
  • Ken Ifill - Mixing
  • Jazze Pha
    Jazze Pha
    Phalon Anton Alexander , also known as Jazze Pha , is an American singer, and songwriter.raised in Memphis, TN; son of James Alexander ....

     - Performer
  • Craig Love - Guitar
  • Charles Pettaway - Producer
  • Matt Still - Engineer, Mixing
  • Too Short - Performer
  • Pharrell Williams
    Pharrell Williams
    Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

     - Arranger
  • Mike "Hitman" Wilson - Engineer


Chart positions

Chart (2001) Peak
position
US Billboard 200
Billboard 200
The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists...

98
US Billboard Top R&B/Hip-Hop Albums
Top R&B/Hip-Hop Albums
Top R&B/Hip-Hop Albums is a chart published by Billboard magazine that ranks R&B and hip hop albums based on sales compiled by Nielsen SoundScan. The name of the chart was changed from Top R&B Albums in 1999...

27

External links

  • I'm Serious at Discogs
    Discogs
    Discogs, short for discographies, is a website and database of information about audio recordings, including commercial releases, promotional releases, and bootleg or off-label releases. The Discogs servers, currently hosted under the domain name discogs.com, are owned by Zink Media, Inc., and are...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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