Hyundai Assan Otomotiv
Encyclopedia
The Hyundai Assan Otomotiv San ve Tic. A.Ş. is a joint venture between the South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

n Hyundai Motor Company
Hyundai Motor Company
Hyundai Motor Company is a Korean multinational automaker based in Seoul, South Korea which, along with Kia, comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2011, it is the world's fastest growing automaker for two years running...

 and Turkey's
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

 Kibar Holding. Starting initially as an importer in 1990, a decision was taken on 25 September 1995 to open an assembly plant in İzmit
Izmit
İzmit is a city in Turkey, administrative center of Kocaeli Province as well as the Kocaeli Metropolitan Municipality. It is located at the Gulf of İzmit in the Sea of Marmara, about east of Istanbul, on the northwestern part of Anatolia. The city center has a population of 294.875...

. The opening ceremony of the plant was held on 20 September 1997.

A total investment of 180,000,000 US$ was needed to construct the assembly plant, covering 108,000 m² of the 233,000 m² premises. Annual production capacity is 125,000 units, and the company is currently the fifth largest automaker in Turkey. In a customer satisfaction survey
Customer satisfaction
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation...

, Hyundai Assan climbed to first place with a network of 50 dealer
Car dealership
A car dealership or vehicle local distribution is a business that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary. It employs automobile salespeople to do the selling...

s and 90 authorized garage
Automobile repair shop
An automobile repair shop is a place where automobiles are repaired by auto mechanics and electricians.- Types :The automotive garage can be divided in so many category....

s.

As a result of unexpectedly high demand, Hyundai Assan invested in a second assembly plant, partnering with Anadolu Isuzu Automotive Industry & Trading A.Ş.
Isuzu (Anadolu)
Anadolu Isuzu Automotive Industry & Trading A.Ş. is one of the leading medium-size coach manufacturing companies in Europe whose major shareholders are the Anadolu Group from Turkey, and Isuzu Motors and Itochu Co. from Japan. Its main fields of operation are the production and marketing of light...

, located in Kozyatağı. The plant is used by both companies for CKD assembling. Officially, this is not a joint venture, nor is there an official owner.

A vehicle's plant of assembly can be identified through the vehicle identification number. The İzmit Assembly Plant's identification code is "NLJ", whilst the Kozyatağı Assembly Plant's identification code is "NLH".

External links

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