Hypermarcas
Encyclopedia
Hypermarcas is a Brazilian
conglomerate
. The company has a complete portfolio of brands in Brazil, with capital from Brazil, considering jointly market segments in which it operates. The Company operates in four business lines, developing, producing and marketing products that are part of a broad and recognized brand portfolio: Food, toiletries, beauty and personal care and medications.
Currently, Hypermarcas operates five industrial complexes with 13 different production lines, located in the states of Goias
, Santa Catarina
, São Paulo
and Rio Grande do Sul
has a portfolio of brands and products with established demand that the Company has historically provided a solid stream cash. The Company has a directors and shareholders with experience and know-how in the goods of mass consumption. Hypermarcas has extensive experience in identifying, attracting, acquiring and integrating businesses in this sector, the implementation of policies for growth and investment in marketing. These factors make possible the growth of their brands.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
conglomerate
Conglomerate (company)
A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate structure , usually involving a parent company and several subsidiaries. Often, a conglomerate is a multi-industry company...
. The company has a complete portfolio of brands in Brazil, with capital from Brazil, considering jointly market segments in which it operates. The Company operates in four business lines, developing, producing and marketing products that are part of a broad and recognized brand portfolio: Food, toiletries, beauty and personal care and medications.
Currently, Hypermarcas operates five industrial complexes with 13 different production lines, located in the states of Goias
Goiás
Goiás is a state of Brazil, located in the central part of the country. The name Goiás comes from the name of an indigenous community...
, Santa Catarina
Santa Catarina (state)
Santa Catarina is a state in southern Brazil with one of the highest standards of living in Latin America. Its capital is Florianópolis, which mostly lies on the Santa Catarina Island. Neighbouring states are Rio Grande do Sul to the south and Paraná to the north. It is bounded on the east by...
, São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
and Rio Grande do Sul
Rio Grande do Sul
Rio Grande do Sul is the southernmost state in Brazil, and the state with the fifth highest Human Development Index in the country. In this state is located the southernmost city in the country, Chuí, on the border with Uruguay. In the region of Bento Gonçalves and Caxias do Sul, the largest wine...
has a portfolio of brands and products with established demand that the Company has historically provided a solid stream cash. The Company has a directors and shareholders with experience and know-how in the goods of mass consumption. Hypermarcas has extensive experience in identifying, attracting, acquiring and integrating businesses in this sector, the implementation of policies for growth and investment in marketing. These factors make possible the growth of their brands.