Hydra Group is an online advertising network

Advertising network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...

 operated by Hydra Group LLC. It specializes in "cost per action

Cost Per Action

Cost Per Action or CPA is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement....

" or "cost-per-acquisition" (CPA) pricing models.

The network distributes targeted campaigns on behalf of advertisers through its affiliate network of website, paid search, incentive, lead generation, subscriber email, and co-registration publishers. Advertisers are charged on a per-result basis for verified sales, new member signups, qualified leads or other defined transaction.

According to the company's website, Hydra Group currently (as of August ’07) drives over 20 million visits to advertisers’ sites and more than 2 million transacting customers each month. Advertisers served include major direct marketers, ecommerce and shopping web sites and Fortune 500

Fortune 500

The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 brands.

History

• The business was started in 2003 and is based in Beverly Hills, California.
• The Hydra name first appeared as "Hydra Media Group" was used to cover all business units.
• Performance ad network launched in October 2003, originally under the name "LynxTrack".
• Performance ad network renamed "Hydra Network" in October 2004.
• Hydra AdControl suite of compliance tools introduced July 2007.
• Hydra LLC (then HydraMedia LLC) was named 10th in Inc.
  Inc. (magazine)
  Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...
  
  magazine's 2007 "The Fastest Growing Private Companies in America"
• Hydra LLC launched its CPA network, called "Hydra Elite", in 2008.
• In 2010, the company terminated approximately 15 000 lower-volume marketing partners, reducing its active base to less than 2,000.

Services

The company offers online publishers in its network the ability to choose and run CPA campaigns, conversion tracking, and payment of advertiser payouts earned. It also offers advertisers a turnkey system for delivering an online advertising message, with costs based on measured results.

Awards and recognition

• Inc. 500 Fastest Growing Privately Held Companies list (2007, 2008)
• Top 10 Fastest Growing Companies in Los Angeles two years in a row (2007, 2008)
• Number 31 on Deloitte's 2008 Technology Fast 500
• 2009 Internet Advertising Competition Award For Outstanding Achievement in Internet Advertising
• Technology Council of Southern California's 2009 Internet/New Media Company of the Year

See also

• Affiliate marketing
  Affiliate marketing
  Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
  
  
• Affiliate programs directories
  Affiliate programs directories
  Affiliate program directories are niche web directories that are very like the large and broad web directories such as the Yahoo! Directory or the Open Directory Project...
  
  
• Affiliate networks
  Affiliate networks
  An affiliate network acts as an intermediary between publishers and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website , and allows websites offering affiliate programs to reach a larger audience...
  
  
• Advertising network
  Advertising network
  An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
  
  
• Online advertising
  Online advertising
  Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...