Howard Blumenthal
Encyclopedia
Howard Blumenthal is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 producer, author, educator, and media executive.

Blumenthal is the CEO of Independence Media and MiND: Media Independence
MiND: Media Independence
MiND: Media Independence is an internet and television service developed by Independence Media, the owners of television station WYBE in Philadelphia, Pennsylvania...

, a new TV + internet service emphasizing community engagement and learning. MiND: Media Independence is an alternative approach to public television: the public is encouraged to produce programs for the channel.

From 1999 until 2001, Blumenthal was a Senior Vice President at Bertelsmann's e-commerce group, and at CDNow
CDNOW
CDNOW.com was an online retailer. The company was founded in February 1994 by twin brothers Jason Olim and Matthew Olim of Ambler, Pennsylvania...

, an early leader in internet music retailing. In 2002, he founded New Century Television, an early entrant in internet video with micro-channels including Visit Denmark, The Rutgers Channel, and The Artist's Channel, available via subscription.

From 1990-1994, Blumenthal produced the Peabody Award
Peabody Award
The George Foster Peabody Awards recognize distinguished and meritorious public service by radio and television stations, networks, producing organizations and individuals. In 1939, the National Association of Broadcasters formed a committee to recognize outstanding achievement in radio broadcasting...

 and Emmy award-winning PBS children's series Where in the World Is Carmen Sandiego? (game show). This was followed by roles as a senior executive at KidSoft and at Glow in the Dark Productions, which developed and produced original specials and series for HBO Family, Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

, Universal syndication, Food Network
Food Network
Food Network is a television specialty channel that airs both one-time and recurring programs about food and cooking. Scripps Networks Interactive owns 70 percent of the network, with Tribune Company controlling the remaining 30 percent....

, History Channel, Cinemax
Cinemax
Cinemax, sometimes abbreviated as simply "Max", is a collection of premium television networks that broadcasts primarily feature films, along with softcore erotica, original action series, documentaries and special behind-the-scenes features. Cinemax is operated by Home Box Office, Inc., a...

 and TV Land
TV Land
TV Land is an American cable television network launched on April 29, 1996. It is owned by MTV Networks, a division of Viacom, which also owns Paramount Pictures, and networks such as MTV and Nickelodeon...

.

Previously, he was Director of Marketing for Warner Audio Publishing; a spokesperson for Parker Brothers and General Electric; General Manager of VCA Programs; and a member of the launch team for QUBE
QUBE
QUBE was a cable television system that played a pivotal role in the history of American cable television. Launched in Columbus, Ohio in December 1977, QUBE introduced viewers, and the international press, to several concepts that became central to the future development of cable television:...

, an early venture in interactive cable television. At QUBE, Blumenthal collaborated with many others in developing an early prototype of MTV and supervised production for programming that eventually led, under the supervision of others, to the Nickelodeon network.

Blumenthal has been affiliated with New School University, The Annenberg School for Communications at University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...

, and has lectured at other colleges and universities.

Published works

Blumenthal is the author of more than twenty books about American history, popular music, media, marketing, creativity and social issues. A former newspaper columnist for United Features and the New York Times Syndicate, his work has appeared regularly in over one hundred newspapers. Notable books include Branded for Life, and This Business of Television.
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