Honda ZEST
Encyclopedia
Honda Zest is a kei car
Kei car
Kei cars, K-cars, or , are a Japanese category of small vehicles, including passenger cars, vans, and pickup trucks. They are designed to comply with Japanese government tax and insurance regulations, and in most rural areas are exempted from the requirement to certify that adequate parking is...

, released in 2006, by Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...

. Equipped with a turbo charged engine, 3 cylinders, and 4 doors. It was the first kei car available with optional side curtain airbags. It was available in two distinct versions — Zest and Zest Sports. In fall/winter 2008, the Zest Sports was replaced with the Zest Spark. Honda enlisted J-Pop mega-star Ayumi Hamasaki
Ayumi Hamasaki
is a Japanese singer-songwriter, record producer, model, lyricist, and actress. Also called "Ayu" by her fans, Hamasaki has been dubbed the "Empress of Pop" because of her popularity and widespread influence in Japan and throughout Asia. Born and raised in Fukuoka, she moved to Tokyo at fourteen to...

to promote the Zest Spark. The Ayu x ZEST SPARK collaboration has come to the extent where the limited edition of the vehicle features Ayu's "A" logo, known as "A Style Package".

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