Homophily
Encyclopedia
Homophily is the tendency of individuals to associate and bond
Human bonding
Human bonding is the process of development of a close, interpersonal relationship. It most commonly takes place between family members or friends, but can also develop among groups such as sporting teams and whenever people spend time together...

 with similar others. The presence of homophily has been discovered in a vast array of network
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...

 studies. Within their extensive review paper, sociologists McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in some form or another. These include age, gender, class, organizational role, and so forth.

In their original formulation of homophily, Lazarsfeld and Merton (1954) distinguished between status homophily and value homophily. Status homophily means that individuals with similar social status characteristics are more likely to associate with each other than by chance. By contrast, value homophily refers to a tendency to associate with others who think in similar ways, regardless of differences in status.

This is often expressed in the adage "Birds of a feather flock together".

To test the relevance of homophily researchers have distinguished between baseline homophily and inbreeding homophily. The former is simply the amount of homophily that would be expected by chance and the second is the amount of homophily over and above this expected value.

Individuals in homophilic relationships share common characteristics (beliefs, values, education, etc.) that make communication and relationship formation easier. Homophily often leads to homogamy (marriage to people with similar characteristics).

The opposite of homophily is heterophily
Heterophily
Heterophily, or love of the different, is the tendency of individuals to collect in diverse groups; it is the opposite of homophily. This phenomenon is notable in successful organizations, where the resulting diversity of ideas is thought to promote an innovative environment...

.

Additional reading

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