History of Disney in India
Encyclopedia
The Walt Disney Company or Disney India has a long 15-year old history in India
.
, the creators of the iconic Mickey Mouse
, finally got its chance after a lot of struggle. It was mainly telecasted on Zee Tv
as a one hour show every evening as Disney Hour and in the mornings as Good Morning Disney and later on Sony TV
for which Sony
and Star Plus
led the competition to host it in India
.
Disney finally re-entered India in July 2004 with its back to the wall. It was battling a total lack of interest in Disney in a market with a very strong incumbent. Media networks (or television) is Disney’s biggest business globally, bringing in over 40 per cent of its revenues. In India too, the Rs 12,000-odd crore (ad and subscription) TV business, of which kids’ share is roughly 20 per cent, also happens to be the most organised part of the market for reaching kids. So, TV had the task of driving and creating the demand for characters that, events, Internet and licensed merchandising would capitalise on.
s, Disney didn't succeed in India
initially. In Disney’s absence, Cartoon Network had, for many years, dominated kids programming in India. Just the standalone Cartoon Network
has a whopping 27 per cent share of the viewership in children’s segment. “As the resident kids’ experts and the champions of kids’ television entertainment in India — it is heartening to see that serious players are finally seeing the potential we saw in the genre 11 years ago,” said Anshuman Misra, managing director of Turner International India.
said that he will soon build an amusement park on the lines of Disneyland in India. Currently, he is in advanced talks to buy a property for the park and the rights from Disneyland, California for installing their rides in India too. If sources are to be believed, the entire cost of the amusement park is a whopping Rs 1500 crore. Shetty is expected to make an official announcement after he finalises all the formalities.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
.
Initial starting
It first entered the Indian market 14 years ago in a failed joint venture with the Modis. Now, it seems, the $34.3-billion (Rs 1,40,630 crore) US-based The Walt Disney CompanyThe Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
, the creators of the iconic Mickey Mouse
Mickey Mouse
Mickey Mouse is a cartoon character created in 1928 by Walt Disney and Ub Iwerks at The Walt Disney Studio. Mickey is an anthropomorphic black mouse and typically wears red shorts, large yellow shoes, and white gloves...
, finally got its chance after a lot of struggle. It was mainly telecasted on Zee Tv
Zee TV
Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East,...
as a one hour show every evening as Disney Hour and in the mornings as Good Morning Disney and later on Sony TV
Sony Entertainment Television (India)
This article is about the SET channel in India. For the Indian version broadcasted worldwide, see Sony Entertainment Television Asia.Sony Entertainment Television, or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1996 and is owned by...
for which Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
and Star Plus
STAR Plus
STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels...
led the competition to host it in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
.
Disney finally re-entered India in July 2004 with its back to the wall. It was battling a total lack of interest in Disney in a market with a very strong incumbent. Media networks (or television) is Disney’s biggest business globally, bringing in over 40 per cent of its revenues. In India too, the Rs 12,000-odd crore (ad and subscription) TV business, of which kids’ share is roughly 20 per cent, also happens to be the most organised part of the market for reaching kids. So, TV had the task of driving and creating the demand for characters that, events, Internet and licensed merchandising would capitalise on.
Marginal success
Like other television channelTelevision channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
s, Disney didn't succeed in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
initially. In Disney’s absence, Cartoon Network had, for many years, dominated kids programming in India. Just the standalone Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....
has a whopping 27 per cent share of the viewership in children’s segment. “As the resident kids’ experts and the champions of kids’ television entertainment in India — it is heartening to see that serious players are finally seeing the potential we saw in the genre 11 years ago,” said Anshuman Misra, managing director of Turner International India.
Disney Land India
Manmohan ShettyManmohan Shetty
Manmohan Shetty is known as the 'man with a midas touch' in Indian film industry.-Career:Manmohan Shetty started his career as short film-maker after coming out of FTII, Pune. He also started a small lab, to process 16mm films. His lab, used to be known as the Adlabs, , processes more than 80% of...
said that he will soon build an amusement park on the lines of Disneyland in India. Currently, he is in advanced talks to buy a property for the park and the rights from Disneyland, California for installing their rides in India too. If sources are to be believed, the entire cost of the amusement park is a whopping Rs 1500 crore. Shetty is expected to make an official announcement after he finalises all the formalities.