Hereward FM
Encyclopedia
102.7 Heart Peterborough (formerly Hereward FM) was an Independent Local Radio
station for Peterborough
, Boston
, King's Lynn
, Cambridgeshire
, south Lincolnshire
and west Norfolk
. Launched on 10 July 1980 as Hereward Radio 225, the station was the first local service in the area, with the studios originally based in the back of a former pub in Bridge Street, Peterborough, before relocating to the Queensgate Shopping Centre
in the city in 1987.
using the former frequency for the Peterborough
area.
Notable personalities from the past include the former chief executive of GCap Media
, Ralph Bernard, who was the station's first news editor. Hereward split its AM and FM frequencies in April 1992, and called its 1332 kHz AM service 'WGMS - The World's Greatest Music Station'.
The station was brought out by the GWR Group in 1995 from its original management, Mid-Anglia Radio
plc.
On 5 January 2009, Hereward FM was rebranded Heart Peterborough, as part of a major rebrand involving twenty nine stations owned by Global Radio.
On 21 June 2010, Global Radio announced that Heart Peterborough would be merged with Heart Cambridge as part of plans to reduce the Heart network of stations from 33 to 16. The new station, Heart Cambridgeshire began broadcasting from Peterborough on 2 July 2010. On 19 September 2011, the station announced it would relocate to new studios in the Histon area of Cambridge.
services. A temporary mast was soon erected, restoring the service and a new permanent mast has since been erected.
Independent Local Radio
Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. The same name is used for Independent Local Radio in Ireland.-Development of ILR:...
station for Peterborough
Peterborough
Peterborough is a cathedral city and unitary authority area in the East of England, with an estimated population of in June 2007. For ceremonial purposes it is in the county of Cambridgeshire. Situated north of London, the city stands on the River Nene which flows into the North Sea...
, Boston
Boston, Lincolnshire
Boston is a town and small port in Lincolnshire, on the east coast of England. It is the largest town of the wider Borough of Boston local government district and had a total population of 55,750 at the 2001 census...
, King's Lynn
King's Lynn
King's Lynn is a sea port and market town in the ceremonial county of Norfolk in the East of England. It is situated north of London and west of Norwich. The population of the town is 42,800....
, Cambridgeshire
Cambridgeshire
Cambridgeshire is a county in England, bordering Lincolnshire to the north, Norfolk to the northeast, Suffolk to the east, Essex and Hertfordshire to the south, and Bedfordshire and Northamptonshire to the west...
, south Lincolnshire
Lincolnshire
Lincolnshire is a county in the east of England. It borders Norfolk to the south east, Cambridgeshire to the south, Rutland to the south west, Leicestershire and Nottinghamshire to the west, South Yorkshire to the north west, and the East Riding of Yorkshire to the north. It also borders...
and west Norfolk
Norfolk
Norfolk is a low-lying county in the East of England. It has borders with Lincolnshire to the west, Cambridgeshire to the west and southwest and Suffolk to the south. Its northern and eastern boundaries are the North Sea coast and to the north-west the county is bordered by The Wash. The county...
. Launched on 10 July 1980 as Hereward Radio 225, the station was the first local service in the area, with the studios originally based in the back of a former pub in Bridge Street, Peterborough, before relocating to the Queensgate Shopping Centre
Queensgate shopping centre
The Queensgate shopping centre in the United Kingdom, is situated at Peterborough city centre in Cambridgeshire. It was opened by Queen Beatrix of the Netherlands on 9 March 1982 and contains over 90 stores and parking for 2,300 cars. Queensgate bus station is adjacent to the shopping centre and...
in the city in 1987.
History
With the tagline of the station you can really call your own, Hereward Radio began on 95.7 MHz and 225 metres/1332kHz. Reorganisation of the FM broadcast band moved the station to 102.7 since around 1987/1988, with BBC Radio CambridgeshireBBC Radio Cambridgeshire
BBC Radio Cambridgeshire is the BBC Local Radio service for the English county of Cambridgeshire. It originally broadcast from studios on Hills Road close to the train station in Cambridge - which have now moved to a new multi-million pound centre at the Cambridge Business Park on Cowley Road - ...
using the former frequency for the Peterborough
Peterborough
Peterborough is a cathedral city and unitary authority area in the East of England, with an estimated population of in June 2007. For ceremonial purposes it is in the county of Cambridgeshire. Situated north of London, the city stands on the River Nene which flows into the North Sea...
area.
Notable personalities from the past include the former chief executive of GCap Media
GCap Media
GCap Media was a British commercial radio company formed from the merger of the Capital Radio Group and GWR Group. The merger was completed in May 2005. It was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index. On 31 March 2008 the company agreed a takeover by...
, Ralph Bernard, who was the station's first news editor. Hereward split its AM and FM frequencies in April 1992, and called its 1332 kHz AM service 'WGMS - The World's Greatest Music Station'.
The station was brought out by the GWR Group in 1995 from its original management, Mid-Anglia Radio
Mid-Anglia Radio
Mid-Anglia Radio PLC, was a company that owned radio stations in the Norfolk and Cambridgeshire regions of the UK.The stations they owned were:* Hereward Radio, in Peterborough ....
plc.
On 5 January 2009, Hereward FM was rebranded Heart Peterborough, as part of a major rebrand involving twenty nine stations owned by Global Radio.
On 21 June 2010, Global Radio announced that Heart Peterborough would be merged with Heart Cambridge as part of plans to reduce the Heart network of stations from 33 to 16. The new station, Heart Cambridgeshire began broadcasting from Peterborough on 2 July 2010. On 19 September 2011, the station announced it would relocate to new studios in the Histon area of Cambridge.
Morborne Mast collapse
In October 2004, the 153 metre Morborne mast near Peterborough collapsed after a fire in suspicious circumstances, taking Hereward's DAB service off air, along with the national and local BBCBBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
services. A temporary mast was soon erected, restoring the service and a new permanent mast has since been erected.