Henry's House
Encyclopedia
House PR http://www.housepr.com is a London based creative public relations agency dedicated to harnessing the power of the mass media for UK, European and international markets.
and Beverley Luckings (co-founder), entertainment entrepreneur Simon Fuller
. The company represents popular consumer brands, UK TV shows and celebrities. Initially trading from a workshop in Acklam Road, Notting Hill, west London, with a staff of three, the company won representation for soft drink Tango
, S Club 7, TV presenter Jamie Theakston
and others within the first two years of trading.
a listed building in Central London, with a staff of 12 including directors Charlotte Hickson, Jane Shaw and Pippa Strutt. Henry's House staged the sponsorship of London's Regent Street Lights by Tango, an event that featured pop group All Saints
and later caused controversy with accusations of bad taste from consumer groups, though the work was judged one of the most successful sponsorships of the year when analysed by Marketing Week Magazine.
The company later won PR representation for The Face
magazine and Absolut Vodka
. In 2002, Henry's House mounted an open air ice exhibit outside London's Design Museum
for YBA
Anya Gallacio to launch a new flavour of Absolut Vodka. Later notable work with Absolut Vodka included supporting young British arts talent including Sarah Lucas
and Billy Childish
, photographers Martin Parr
and Pierre et Gilles
, as well as staging the last photographic shoot with writer Quentin Crisp
by Rankin, shortly before Crisp's death in New York.
In the same year Henry's House were taken on to promote the second series of Big Brother
on Channel 4
, and later launched Pop Idol
on ITV, the show that uncovered singer Will Young
and TV personality Simon Cowell
. Singer Rachel Stevens
, TV Presenter Johnny Vaughan
, singer Annie Lennox
, singer Gareth Gates
, and companies including Disney
, IKEA
, Lego
, American Airlines
became Henry's House clients. Henry's House works for most of the major UK indie production companies including Fremantlemedia, Tiger Aspect, RTL, 19, Endemol and others .
Henry's House won the Orange account in 2001 and spent several years promoting the telecoms sponsorship of the BAFTA Awards
in London. The agency eventually parted with Orange and were recruited by Richard Branson
's Virgin Mobile
company.
Henry's House held a long term relationship with Coca-Cola
in the UK. Julian Henry was a consultant to CCGB in the late 1980s and persuaded the company to create The Diet Coke Movie Awards on ITV. Henry's House launched Coca-Cola's first major online music initiative in 2005 'mycokemusic.com', and undertook other work for the brand in the music industry including sponsorship of the BPI music chart. Henry's House worked on a number of brands for CCGB including Coca-Cola, Diet Coke
, Oasis and others.
The company also held long running relationships with Virgin / NTL, for whom it promoted the V Festival
each year, EMAP, Channel 4, David and Victoria Beckham, Radio 1 DJ Chris Moyles
, Honda Formula 1 Racing Team, drivers Jenson Button
and Rubens Barrichello
, InterContinental Hotels Group
, FHM magazine amongst other clients.
Simon Fuller
resigned his interest in the company in 2005 when he sold his company to become a director of CKX
while founder Julian Henry stepped away from the business to work alongside Fuller in 2009.
The company is run by Ginny Paton and Sam Oxley who have over 30 years experience in the business.
Current clients include Channel 4, THORPE PARK, St.Tropez, Save the Children, First Drinks (working across four drinks brands including Disaronno, Sailor Jerry, Cointreau and Remy Martin), Discovery Channel, AOL, MOBO, Freeview, James Brown, Leopard Films, London Freeze, Teenage Cancer Trust, Sanctuary Spa, Charles Worthington and ChannelFlip.
House PR is listed as the 121st biggest PR Agency in the UK according to PR Week's 2011 League Table, with an annual turnover of over £1.7 million, and a full time staff of 20, which includes managing director Ginny Paton, director Sam Oxley and board directors Krissy Knights and Rich Turner.
In 2009, House PR won the PRCA Technology Award for the campaign for 'A Message From Earth', a project for RDF Digital and social networking site Bebo.
Background
The company was founded in 1998 under the name 'Henry's House' by music PR Julian HenryJulian Henry
Julian Henry is a Public Relations executive and media writer based in London UK. He has worked in music PR and journalism since the 1980s, during which time he has released several CDs with the group The Hit Parade...
and Beverley Luckings (co-founder), entertainment entrepreneur Simon Fuller
Simon Fuller
Simon Fuller is a British artist manager, television producer and creator of the Idol franchise, first seen as Pop Idol in the UK. Fuller is also the co-creator and executive producer of the Fox TV reality show So You Think You Can Dance and other U.S...
. The company represents popular consumer brands, UK TV shows and celebrities. Initially trading from a workshop in Acklam Road, Notting Hill, west London, with a staff of three, the company won representation for soft drink Tango
Tango (drink)
Tango is a carbonated soft drink sold primarily in the United Kingdom and Ireland and from 2010 in Sweden, Norway and Hungary as well, first launched by Corona in 1950. Corona were bought by the Beecham Group in 1958, and Beecham Soft Drinks were bought by Britvic in 1987...
, S Club 7, TV presenter Jamie Theakston
Jamie Theakston
Jamie Theakston is an English television and radio presenter, producer and actor.-Education:...
and others within the first two years of trading.
Henry's House
In 2001 'Henry's House' re-located to former family house in Great Russell StreetGreat Russell Street
Great Russell Street is a street in Bloomsbury, central London, England. It is the location of the main entrance of the British Museum to the north. The Congress Centre of the Trades Union Congress is located at number 28...
a listed building in Central London, with a staff of 12 including directors Charlotte Hickson, Jane Shaw and Pippa Strutt. Henry's House staged the sponsorship of London's Regent Street Lights by Tango, an event that featured pop group All Saints
All Saints (band)
All Saints were a British/Canadian girl group. Founded in 1993 as All Saints 1.9.7.5, the group consisted of founding members Melanie Blatt and Shaznay Lewis, and sisters Nicole Appleton and Natalie Appleton...
and later caused controversy with accusations of bad taste from consumer groups, though the work was judged one of the most successful sponsorships of the year when analysed by Marketing Week Magazine.
The company later won PR representation for The Face
The Face (magazine)
The Face was a British music, fashion and culture monthly magazine started in May 1980 by Nick Logan.-1980s:Logan had previously created the teen pop magazine Smash Hits, and had been an editor at the New Musical Express in the 1970s before launching The Face in 1980.The magazine was influential in...
magazine and Absolut Vodka
Absolut Vodka
Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Since July 2008 the company has been owned by the French firm Pernod Ricard who bought V&S Group from the Swedish government....
. In 2002, Henry's House mounted an open air ice exhibit outside London's Design Museum
Design Museum
Design Museum is a museum by the River Thames near Tower Bridge in central London, England. The museum covers product, industrial, graphic, fashion and architectural design. It was founded in 1989 and claims to be the first museum of modern design...
for YBA
Young British Artists
Young British Artists or YBAs is the name given to a loose group of visual artists who first began to exhibit together in London, in 1988...
Anya Gallacio to launch a new flavour of Absolut Vodka. Later notable work with Absolut Vodka included supporting young British arts talent including Sarah Lucas
Sarah Lucas
Sarah Lucas is an English artist. She is part of the generation of Young British Artists who emerged during the 1990s...
and Billy Childish
Billy Childish
Billy Childish is an English artist, painter, author, poet, photographer, film maker, singer and guitarist...
, photographers Martin Parr
Martin Parr
Martin Parr is a British documentary photographer, photojournalist and photobook collector. He is known for his photographic projects that take a critical look at aspects of modern life, in particular provincial and suburban life in England...
and Pierre et Gilles
Pierre et Gilles
Pierre et Gilles, Pierre Commoy and Gilles Blanchard, are French artists and romantic partners. They produce highly stylized photographs, building their own sets and costumes as well as retouching the photographs...
, as well as staging the last photographic shoot with writer Quentin Crisp
Quentin Crisp
Quentin Crisp , was an English writer and raconteur. He became a gay icon in the 1970s after publication of his memoir, The Naked Civil Servant.- Early life :...
by Rankin, shortly before Crisp's death in New York.
In the same year Henry's House were taken on to promote the second series of Big Brother
Big Brother (TV series)
Big Brother is a television show in which a group of people live together in a large house, isolated from the outside world but continuously watched by television cameras. Each series lasts for around three months, and there are usually fewer than 15 participants. The housemates try to win a cash...
on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
, and later launched Pop Idol
Pop Idol
Pop Idol is a British television series which debuted on ITV on 6 October 2001. The show was a talent contest to decide the best new young pop singer in the United Kingdom, based on viewer voting and participation. Two series were broadcast - one in 2001-02 and a second in 2003...
on ITV, the show that uncovered singer Will Young
Will Young
William Robert "Will" Young is a British singer-songwriter and actor who came to prominenceafter winning the 2002 inaugural series of the British music contest Pop Idol, making him the first winner of the now-worldwide Idols-format franchise...
and TV personality Simon Cowell
Simon Cowell
Simon Phillip Cowell is an English A&R executive, television producer, entrepreneur, and television personality. He is known in the United Kingdom and United States for his role as a talent judge on TV shows such as Pop Idol, The X Factor, Britain's Got Talent and American Idol...
. Singer Rachel Stevens
Rachel Stevens
Rachel Lauren Stevens is an English singer-songwriter, actress, presenter, dancer, television personality and model. She is a former member of the successful pop group S Club, and launched a solo recording career in 2003, releasing seven singles and two albums in the UK between 2003 and 2005...
, TV Presenter Johnny Vaughan
Johnny Vaughan
Jonathan Randall Vaughan is an English broadcaster and journalist. Vaughan has become well known as a television and radio personality and has also built a reputation as a film critic. He co-presented Capital Breakfast alongside Lisa Snowdon on 95.8 Capital FM between 2004 and 2011...
, singer Annie Lennox
Annie Lennox
Annie Lennox, OBE , born Ann Lennox, is a Scottish singer-songwriter, political activist and philanthropist. After achieving minor success in the late 1970s with The Tourists, with fellow musician David A...
, singer Gareth Gates
Gareth Gates
Gareth Paul Gates , is an English singer-songwriter. He was the runner-up in the first series of the ITV talent show Pop Idol. Gates has sold over 3.5 million records in the UK alone. He is also known for having a stutter, and has talked about his speech impediment publicly...
, and companies including Disney
The Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
, IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...
, Lego
Lego
Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...
, American Airlines
American Airlines
American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...
became Henry's House clients. Henry's House works for most of the major UK indie production companies including Fremantlemedia, Tiger Aspect, RTL, 19, Endemol and others .
Henry's House won the Orange account in 2001 and spent several years promoting the telecoms sponsorship of the BAFTA Awards
British Academy of Film and Television Arts
The British Academy of Film and Television Arts is a charity in the United Kingdom that hosts annual awards shows for excellence in film, television, television craft, video games and forms of animation.-Introduction:...
in London. The agency eventually parted with Orange and were recruited by Richard Branson
Richard Branson
Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin Group of more than 400 companies....
's Virgin Mobile
Virgin Mobile
Virgin Mobile is a brand used by many mobile phone service providers across the globe; its headquarters are based in the United Kingdom. Virgin Mobile has local operations in Australia, Canada, France, India, South Africa, Greece, United Kingdom and the United States. It briefly also had operations...
company.
Henry's House held a long term relationship with Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
in the UK. Julian Henry was a consultant to CCGB in the late 1980s and persuaded the company to create The Diet Coke Movie Awards on ITV. Henry's House launched Coca-Cola's first major online music initiative in 2005 'mycokemusic.com', and undertook other work for the brand in the music industry including sponsorship of the BPI music chart. Henry's House worked on a number of brands for CCGB including Coca-Cola, Diet Coke
Diet Coke
Diet Coke is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark...
, Oasis and others.
The company also held long running relationships with Virgin / NTL, for whom it promoted the V Festival
V Festival
The V Festival is an annual music festival held in England during the penultimate weekend in August. The event is held at two parks simultaneously which share the same bill; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford and...
each year, EMAP, Channel 4, David and Victoria Beckham, Radio 1 DJ Chris Moyles
Chris Moyles
Christopher David Moyles is an English radio and television presenter and author, who currently presents The Chris Moyles Show on BBC Radio 1 and Chris Moyles' Quiz Night on Channel 4....
, Honda Formula 1 Racing Team, drivers Jenson Button
Jenson Button
Jenson Alexander Lyons Button MBE is a British Formula One driver currently signed to McLaren. He was the 2009 World Drivers' Champion.Button began karting at the age of eight and achieved early success, before progressing to car racing in the British Formula Ford Championship and the British...
and Rubens Barrichello
Rubens Barrichello
Rubens Gonçalves "Rubinho" Barrichello is a Brazilian Formula One racing driver. He is currently racing for Williams F1.Barrichello has scored the seventh highest points total in Formula One history. Barrichello drove for Ferrari from to , as Michael Schumacher's teammate, enjoying considerable...
, InterContinental Hotels Group
InterContinental Hotels Group
InterContinental Hotels Group plc is a global hotels company headquartered in Denham, United Kingdom. It is the largest hotels company in the world measured by rooms , and has over 4,500 hotels across over 100 countries...
, FHM magazine amongst other clients.
Simon Fuller
Simon Fuller
Simon Fuller is a British artist manager, television producer and creator of the Idol franchise, first seen as Pop Idol in the UK. Fuller is also the co-creator and executive producer of the Fox TV reality show So You Think You Can Dance and other U.S...
resigned his interest in the company in 2005 when he sold his company to become a director of CKX
CKX, Inc.
CKX, Inc. is a company founded on February 7, 2005 that owns and develops entertainment content and intellectual property.-Background:The "C" and "K" stand for "Content is King", representing the focus of the company's business strategy to acquire established content, and then to improve, enhance...
while founder Julian Henry stepped away from the business to work alongside Fuller in 2009.
Today
The company became House PR in December 2009 and is best known for its work in British media, primarily for a number of top brands and entertainment properties. House PR has now grown into a creative hotshop delivering stand out creativity for clients, with a collective of skilled public relations consultants focusing on delivering media relations campaigns that make brands and entertainment properties famous. The company also provide strategic and tactical business, trade and digital consultancy services, with an expert team dedicated to promoting digital clients and providing online PR campaigns for others.The company is run by Ginny Paton and Sam Oxley who have over 30 years experience in the business.
Current clients include Channel 4, THORPE PARK, St.Tropez, Save the Children, First Drinks (working across four drinks brands including Disaronno, Sailor Jerry, Cointreau and Remy Martin), Discovery Channel, AOL, MOBO, Freeview, James Brown, Leopard Films, London Freeze, Teenage Cancer Trust, Sanctuary Spa, Charles Worthington and ChannelFlip.
House PR is listed as the 121st biggest PR Agency in the UK according to PR Week's 2011 League Table, with an annual turnover of over £1.7 million, and a full time staff of 20, which includes managing director Ginny Paton, director Sam Oxley and board directors Krissy Knights and Rich Turner.
In 2009, House PR won the PRCA Technology Award for the campaign for 'A Message From Earth', a project for RDF Digital and social networking site Bebo.