Heinz Tomato Ketchup
Encyclopedia
Heinz Tomato Ketchup is a brand of ketchup
produced by the H. J. Heinz Company
. It is the largest and fastest-selling product the company has ever distributed.
First introduced in 1876, it remains one of the best selling brands of ketchup. In 1907, Heinz started producing 12 million bottles of ketchup per year, exporting ketchup all over the world, including India
, Australia
, South America
, Japan
, New Zealand
, South Africa
and the United Kingdom
. Heinz ketchup is often served at many restaurants in the United States and Canada, as well as many other countries. As a condiment for many foods, such as french fries
, chip
s, hamburgers and hot dogs, Heinz ketchup uses the slogan, "America's Favorite Ketchup." Currently, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world.
In the late 1970s into the early 1980s, the song "Anticipation
" by Carly Simon
was used in its advertising, in reference to the ketchup coming out of a glass bottle slowly.
Besides glass bottles, Heinz ketchup comes in squeezable containers. In 2000, Heinz introduced colored ketchup products called EZ Squirt, which were targeted towards young children. The product was available in a squeezable container and was eventually discontinued in 2006. Green and Purple colored ketchup was also available for a limited time. The ketchup also comes in single serve packets and plastic bottles. In 2010, Heinz unveiled a new single serve cup for dipping and squeezing appropriately called the Dip & Squeeze, that will eventually replace the original packets.
In January 2009, the label design was altered, with the illustration of a gherkin
pickle that had adorned the label since the 1890s removed and replaced with an illustration of a vine-ripened tomato accompanied by the slogan "Grown not made".
Most of the world's Heinz tomato ketchup is made in the main US plant at Fremont, Ohio
.
A 2011 survey of British
consumers placed Heinz second from bottom in a taste of 13 branded and supermarket own brands (all the top 3 were supermarket own brands).
in their ingredients, but do contain sugar
.
and pseudoplastic nature of ketchup
can make pouring it from a glass bottle somewhat difficult and unpredictable.
According to the Heinz trivia website ketchup exits the bottle at a speed of 0.0450 km/h. The website also notes that hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. The New York Times also notes that Heinz placed the "57" mark on that particular spot of the bottle as the best place for consumers to hit for the ketchup to pour smoothly. The Heinz website claims that only 11% of consumers know this fact.
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
produced by the H. J. Heinz Company
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...
. It is the largest and fastest-selling product the company has ever distributed.
First introduced in 1876, it remains one of the best selling brands of ketchup. In 1907, Heinz started producing 12 million bottles of ketchup per year, exporting ketchup all over the world, including India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
and the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. Heinz ketchup is often served at many restaurants in the United States and Canada, as well as many other countries. As a condiment for many foods, such as french fries
French fries
French fries , chips, fries, or French-fried potatoes are strips of deep-fried potato. North Americans tend to refer to any pieces of deep-fried potatoes as fries or French fries, while in the United Kingdom, Australia, Ireland and New Zealand, long, thinly cut slices of deep-fried potatoes are...
, chip
Potato chip
Potato chips are thin slices of potato that are deep fried...
s, hamburgers and hot dogs, Heinz ketchup uses the slogan, "America's Favorite Ketchup." Currently, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world.
In the late 1970s into the early 1980s, the song "Anticipation
Anticipation (song)
"Anticipation" is a song by Carly Simon. It was the most famous track from her 1971 album of the same name, reaching #13 on the U.S. pop charts...
" by Carly Simon
Carly Simon
Carly Elisabeth Simon is an American singer-songwriter, musician, and children's author. She rose to fame in the 1970s with a string of hit records, and has since been the recipient of two Grammy Awards, an Academy Award, and a Golden Globe Award for her work...
was used in its advertising, in reference to the ketchup coming out of a glass bottle slowly.
Besides glass bottles, Heinz ketchup comes in squeezable containers. In 2000, Heinz introduced colored ketchup products called EZ Squirt, which were targeted towards young children. The product was available in a squeezable container and was eventually discontinued in 2006. Green and Purple colored ketchup was also available for a limited time. The ketchup also comes in single serve packets and plastic bottles. In 2010, Heinz unveiled a new single serve cup for dipping and squeezing appropriately called the Dip & Squeeze, that will eventually replace the original packets.
In January 2009, the label design was altered, with the illustration of a gherkin
Gherkin
The gherkin is a fruit similar in form and nutritional value to a cucumber. Gherkins and cucumbers belong to the same species , but are from different cultivar groups....
pickle that had adorned the label since the 1890s removed and replaced with an illustration of a vine-ripened tomato accompanied by the slogan "Grown not made".
Most of the world's Heinz tomato ketchup is made in the main US plant at Fremont, Ohio
Fremont, Ohio
Fremont Public Schools enroll 4,450 students in public primary and secondary schools. The district administers 9 public schools including seven elementary schools, one middle school, and one high school, Fremont Ross. In addition, the city is home to one private catholic high school, Saint Joseph...
.
A 2011 survey of British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
consumers placed Heinz second from bottom in a taste of 13 branded and supermarket own brands (all the top 3 were supermarket own brands).
Organic and Simply Heinz
Heinz offers two varieties known as "Organic" and "Simply Heinz". Both of these varieties do not include high fructose corn syrupHigh fructose corn syrup
High-fructose corn syrup — also called glucose-fructose syrup in the UK, glucose/fructose in Canada, and high-fructose maize syrup in other countries — comprises any of a group of corn syrups that has undergone enzymatic processing to convert some of its glucose into fructose to produce...
in their ingredients, but do contain sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
.
Glass bottle design
The relatively high viscosityViscosity
Viscosity is a measure of the resistance of a fluid which is being deformed by either shear or tensile stress. In everyday terms , viscosity is "thickness" or "internal friction". Thus, water is "thin", having a lower viscosity, while honey is "thick", having a higher viscosity...
and pseudoplastic nature of ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
can make pouring it from a glass bottle somewhat difficult and unpredictable.
According to the Heinz trivia website ketchup exits the bottle at a speed of 0.0450 km/h. The website also notes that hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. The New York Times also notes that Heinz placed the "57" mark on that particular spot of the bottle as the best place for consumers to hit for the ketchup to pour smoothly. The Heinz website claims that only 11% of consumers know this fact.