Heineken Premium Light is a light beer brewed by Heineken for the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 market. It was introduced in 2005. Heineken light reportedly has: 99 calories per 12 oz. bottle and 6.8 grams of carbohydrates. The beer has fewer calorie

Calorie

The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...

s, fewer carbohydrate

Carbohydrate

A carbohydrate is an organic compound with the empirical formula ; that is, consists only of carbon, hydrogen, and oxygen, with a hydrogen:oxygen atom ratio of 2:1 . However, there are exceptions to this. One common example would be deoxyribose, a component of DNA, which has the empirical...

s, and less alcohol

Alcohol

In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....

 than lager beers

Lager

Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...

 such as the Heineken Pilsener

Heineken Pilsener

Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

. The beer has 3.2% alcohol by volume

Alcohol by volume

Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

.

Launch

Heineken

Heineken

Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

 started to develop Heineken Premium Light in 2004. The beer was successfully brought on the market in Phoenix

Phoenix, Arizona

Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

, Dallas, Providence

Providence, Rhode Island

Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...

, and Tampa

Tampa, Florida

Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....

 in 2005. On March 1, 2006 Heineken Premium Light was launched in all the states of the USA

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. With 68 million litres of Heineken Premium Light in 2006, the first year exceeded the estimated 40 million litres. For 2007, the estimates are over 100 million litres. Heineken mentioned in the 2006 annual report

Annual report

An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance...

: "The launch of this first true brand extension was the most important innovation in the actual beer since the Heineken brand was born in 1873."