Heartland Mall is a shopping mall in Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

. A generally small shopping mall

Shopping mall

A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 in area in comparison with other malls, it serves the neighbourhood of Kovan

Kovan

Kovan is a suburb and part of Hougang, in the North-East Region of Singapore. It is part of Aljunied GRC. A relatively small and almost-unknown suburb, it houses many bungalows and condominiums...

. It consists of four floors, with the fourth level serving only tuition centres. It is located at block 205 Hougang Street 21, just next to Kovan MRT Station

Kovan MRT Station

Kovan MRT Station ' is an underground station on the North East Line of the Mass Rapid Transit in Singapore. The station is located in the southern part of Hougang New Town with a neighbourhood mall known as Heartland Mall, the former Hougang South Bus Interchange in its vicinity...

.The place where it is called Kovan City (Chinese: 高文城) which used to be the Hougang Town Centre, but the town centre was moved to Hougang Central when some neighbourhoods sprung up further north.

Shops

Notable shops in Heartland Mall includes Popular

Popular Holdings

Popular Holdings , commonly called Popular, is a Singapore-based company that publishes, distributes, and retails books for the local education market. It has subsidiaries in countries such as Canada, the People's Republic of China, Malaysia, Hong Kong and Taiwan...

, Old Chang Kee

Old Chang Kee

Old Chang Kee is an established snack chain in Singapore specialising in curry puffs and other local snacks. Established in 1956, Old Chang Kee started off as a small stall outside Rex Cinema at McKenzie Road which still exists. Its current chairman, Han Keen Juan bought over the establishment...

, Prima Deli, KFC

KFC

KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

, Pizza Hut

Pizza Hut

Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

, Watsons and Sakae Sushi

Sakae Sushi

Sakae Sushi is a restaurant chain based in Singapore serving Japanese cuisine, and is the flagship brand of Apex-Pal International Ltd...

. The majority of the floor area on the first floor is occupied by Cold Storage

Cold Storage (supermarket)

Cold Storage is the second-largest supermarket chain in Singapore behind NTUC FairPrice, owned by Dairy Farm International Holdings.It operates 3 supermarket brands in Singapore and Malaysia; Cold Storage , Market Place and Shop N Save .-History:Established in 1903, Cold Storage started as a small...

, a local supermarket

Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

chain.