Hardworking families
Encyclopedia
The phrase "Hardworking families" or "working families" is an example of a glittering generality
Glittering generality
Glittering generalities are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason. Such highly-valued concepts attract general approval and acclaim...

 in contemporary political discourse. It is used in the politics of the United Kingdom
Politics of the United Kingdom
The politics of the United Kingdom takes place within the framework of a constitutional monarchy, in which the Monarch is the head of state and the Prime Minister of the United Kingdom is the head of government...

 and of the United States
Politics of the United States
The United States is a federal constitutional republic, in which the President of the United States , Congress, and judiciary share powers reserved to the national government, and the federal government shares sovereignty with the state governments.The executive branch is headed by the President...

, and was heavily used by the political parties in the campaign of the United Kingdom general election, 2005
United Kingdom general election, 2005
The United Kingdom general election of 2005 was held on Thursday, 5 May 2005 to elect 646 members to the British House of Commons. The Labour Party under Tony Blair won its third consecutive victory, but with a majority of 66, reduced from 160....

 and the Australian federal election, 2007 where the Rudd
Kevin Rudd
Kevin Michael Rudd is an Australian politician who was the 26th Prime Minister of Australia from 2007 to 2010. He has been Minister for Foreign Affairs since 2010...

 Labor Party used the term extensively.

Emerging from some British newspapers around 1995, the first explicit analysis of the phrase in a mainstream media was done by the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 in 2005.
  • It has the positive connotations of its direct meaning, of "families that work hard" or "families whose members work hard" (cf. the Protestant work ethic
    Protestant work ethic
    The Protestant work ethic is a concept in sociology, economics and history, attributable to the work of Max Weber...

    ), whilst leaving the exact meaning to the listener.
  • It means different things to different people, connoting different sectors of society
    Society
    A society, or a human society, is a group of people related to each other through persistent relations, or a large social grouping sharing the same geographical or virtual territory, subject to the same political authority and dominant cultural expectations...

     according to the political bias of the listener. To a listener with a right-wing bias, a "hardworking family" would simply be a family, at any level, that does not comprise benefit
    Employee benefit
    Employee benefits and benefits in kind are various non-wage compensations provided to employees in addition to their normal wages or salaries...

     recipients or the unemployed; whereas to a listener with a left-wing bias, a "hardworking family" would be one including wage earners on the lower rung of the socioeconomic ladder who are unable to rise higher without some state support.

  • Politicians use the phrase in a vague manner, with the intent that the listeners, by dint of the positive connotations, perceive the politician to be referring to them; and with the intent that listeners agree that anything to the benefit of "hardworking families" is inarguably right and anything to the detriment of "hardworking families" is inarguably wrong.

Quotations

Some examples of politicians using (or being reported as using) the phrase:
  • "She [Lady Mallalieu
    Ann Mallalieu, Baroness Mallalieu
    Ann Mallalieu, Baroness Mallalieu QC is a British lawyer, Labour Party politician and president of the Countryside Alliance....

    ] said the protesters wanted to show it was ‘hardworking families’ which would be hit by a hunting ban."
  • "Turning to tax allowances, the married couples' allowance has been abolished, which is a strange move for a government who profess to support the family. They have abolished the MIRAS
    Mortgage Interest Relief At Source
    Mortgage Interest Relief at Source, or MIRAS, was a scheme introduced in the United Kingdom by Chancellor of the Exchequer Roy Jenkins in 1969 in a bid to encourage home ownership; it allowed borrowers tax relief for interest payments on their mortgage....

     tax relief which has hit home-buyers. The change to the allowances for couples with children--the new children's tax credit--which is tapered away for higher rate taxpayers, will affect hardworking families on middle incomes."
  • "Sometimes hard working families need a little help"
  • "A Conservative government will give hope to hardworking families – decent people who respect others, who take responsibility for their children and who contribute to their local communities."
  • "Then, it was mortgage rates at 15 per cent for a whole year with 1.5 million households suffering negative equity
    Negative equity
    Negative equity occurs when the value of an asset used to secure a loan is less than the outstanding balance on the loan. In the United States, assets with negative equity are often referred to as being "underwater", and loans and borrowers with negative equity are said to be "upside down".People...

     and over 250,000 families losing their homes—now, hardworking families are enjoying the lowest mortgage rates for 40 years. Then, it was 400,000 more on hospital waiting lists—now, it is almost 300,000 off. Then, it was crime doubled—now, it’s crime down by over a quarter."
  • "WASHINGTON VERSUS HARD-WORKING AMERICAN FAMILIES"


Sometimes the use of the phrase by politicians is echoed in media reports on political events, or indeed the news medium itself employs the phrase as part of its own editorializing, in the expectation that its readers will infer that it is referring to them:
  • "Meanwhile, the aspirations of ordinary, hardworking families will be the focus of attention for Tories
    Conservative Party (UK)
    The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...

     in Bournemouth
    Bournemouth
    Bournemouth is a large coastal resort town in the ceremonial county of Dorset, England. According to the 2001 Census the town has a population of 163,444, making it the largest settlement in Dorset. It is also the largest settlement between Southampton and Plymouth...

     this week, their last conference before the General Election
    United Kingdom general election, 1997
    The United Kingdom general election, 1997 was held on 1 May 1997, more than five years after the previous election on 9 April 1992, to elect 659 members to the British House of Commons. The Labour Party ended its 18 years in opposition under the leadership of Tony Blair, and won the general...

    ."
  • "It is equally certain that there will be something for hard-working families after Tony Blair and the Chancellor have made several public announcements about their commitment on this subject."
  • "Chancellor Gordon Brown says that Tuesday's budget was designed to reward "hardworking families". What a sickening insult to the workers at Longbridge and the dependent factories who face devastation. ... These "hardworking families" now face the dole."
  • In satire: "I got to do some great Soundbites. My favourites were: "hard working families", "providing opportunity and security", "breaking down barriers" and "on the firm foundations we have laid down since 1997 our programme will embed a new progressive consensus in our country". Who couldn't help but be stirred by the Passion of such sentiments?"
  • In a letter to the editor: "Sir: How right Andrew Schofield is (letter, 14 April) about the mantra "hard-working families". Having previously thought my working life fairly productive, I now discover that my single status proves me to have spent 25 years in total indolence. In fact, given that I've always worked in the public service and so can be dispensed with instantly with only benefit to the economy, I must always have been a freeloader of epic proportions. Given this, it would be hardly surprising if I could not be bothered to drag myself from my pit of sybaritic excess to a polling station."


"Hardworking" is also, by itself, a glittering generality
Glittering generality
Glittering generalities are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason. Such highly-valued concepts attract general approval and acclaim...

:
  • "They hate our people because it is decent, brave, industrious, hardworking and intelligent. They hate our views, our social policies, and our accomplishments. They hate us as a Reich and as a community. They have forced us into a struggle for life and death. We will defend ourselves accordingly. All is clear between us and our enemies." — Joseph Goebbels
    Joseph Goebbels
    Paul Joseph Goebbels was a German politician and Reich Minister of Propaganda in Nazi Germany from 1933 to 1945. As one of Adolf Hitler's closest associates and most devout followers, he was known for his zealous oratory and anti-Semitism...

    ' address to Germany
    Germany
    Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

    , 1939-12-31

See also

  • Working Families Party
    Working Families Party
    The Working Families Party is a minor political party in the United States founded in New York in 1998. There are "sister" parties to the New York WFP in Connecticut, Massachusetts, South Carolina, Delaware, Pennsylvania, Vermont and Oregon, but there is as yet no national WFP...

  • Working Families for Wal-Mart
    Working Families for Wal-Mart
    Working Families for Walmart is an advocacy group formed by Walmart and the Edelman public relations firm on December 20, 2005. It has been used to praise Wal-Mart in a show of opposition to union-funded groups such as Wake Up Wal-Mart and Wal-Mart Watch. The group is financially supported by...

  • Another equivalent in Australia
    Australia
    Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

     is the Aussie battler
    Aussie battler
    The term Aussie Battler is an Australian colloquialism referring to "ordinary" or working class individuals who persevere through their commitments despite adversity. Typically, this adversity comprises the challenges of low pay, family commitments, environmental hardships and lack of personal...

    .


External links

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