Handsome Boy Records
Encyclopedia
Handsome Boy Records was a Canadian independent record label
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 in the 1990s. Handsome Boy was distributed by BMG Music in Canada and did deals with other labels internationally including Atlantic Records
Atlantic Records
Atlantic Records is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz...

.

Artists who released material on Handsome Boy included Rusty
Rusty (band)
Rusty is a Canadian alternative rock band formed in 1994 in Toronto, Ontario, Canada. The band earned a 1996 Juno Award nomination in the category Best Alternative Album for Fluke.-History:...

, hHead
HHead
hHead were a Canadian alternative rock band in the 1990s. The band consisted of Noah Mintz, Brendan Canning and a succession of drummers. They were originally known as Head, but added the second h after discovering that another band was already recording as Head.The band's first album, Fireman, was...

, Groovy Religion, Meryn Cadell
Meryn Cadell
Meryn Cadell is a Canadian writer and performance artist. He is an assistant professor of song lyrics and libretto writing in the Creative Writing Program at University of British Columbia.Cadell is a transsexual man who transitioned in 2003...

, One Free Fall and Slowburn
Slowburn (band)
Slowburn was a Canadian alternative rock band, best known for the 1996 Alternative top-10 single Whatever from their self-titled album released on the Handsome Boy Records label and from the soundtrack to the 1995 movie My Teacher's Wife....

.

Handsome Boy was owned by Jeff Rogers who also managed Crash Test Dummies
Crash Test Dummies
The Crash Test Dummies is a Canadian folk rock/alternative rock band from Winnipeg, Manitoba, widely known for their 1993 single "Mmm Mmm Mmm Mmm".The band is most identifiable through Brad Roberts and his distinctive bass-baritone voice...

. After the Dummies sold 10 million records worldwide Jeff put the money into promoting Rusty and John Oswald
John Oswald
John Oswald may refer to:* John Oswald , Scottish philosopher, writer, and revolutionary* John Oswald , British general...

's Plunderhonics. Initially the label was self distributed by the staff of Jeff's management company Swell
Swell
Swell may refer to:*Swell , a formation of long wavelength ocean surface waves*Swell , an indie rock band from San Francisco*Swell, Gloucestershire, England*Swell , a term in bookbinding...

. The label grew and BMG
BMG
Bertelsmann Music Group, , was a division of Bertelsmann before its completion of sale of the majority of its assets to Japan's Sony Corporation of America on October 1, 2008. It was established in 1987 to combine the music label activities of Bertelsmann...

 came on board to help out. Rusty's first album achieved sales of 45,000 in Canada alone and when Atlantic Records
Atlantic Records
Atlantic Records is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz...

 and TAG
TAG Recordings
TAG Recordings was an imprint of Atlantic Records started in 1996. TAG had been intended to host Atlantic's stable of alternative rock artists and capitalize on the wild popularity of alternative and grunge rock at that time. The label handled artists such as Fountains of Wayne, The Inbreds, and...

 became involved the single Wake Me made it to the top 20 on modern rock.
Music videos for Rusty
Rusty
Rusty may refer to something covered with rust or with a rust . Rusty is also a nickname for people who have red hair or are named Russell...

 won both accolades and awards. The first video for Rusty
Rusty
Rusty may refer to something covered with rust or with a rust . Rusty is also a nickname for people who have red hair or are named Russell...

 called Wake Me
was played on MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 show 120 Minutes
120 Minutes
120 Minutes is a television show in the United States dedicated to alternative music, originally airing on MTV from 1986 to 2000, and then on MTV's sister channel MTV2 from 2001 to 2003....

 by Louis Largent. Louis ended the broadcast by saying the band were going to be called by every A&R person in the country the next morning and they were.
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